Susanna Reid
Presenter, journalist. @itv @gmb [email protected] Honorary Patron @palaceforlife
901,149
Followers
9,512
Following
38,389
Tweets
1,256.6
Avg Engagement
1,773
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @susannareid100's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-01-25
- Verification:No
- Location:London
Data Summary
- Tweets Analyzed:3,247
- Avg Likes per Tweet:266.7
- Avg Retweets per Tweet:989.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,247 tweetsHer tweets receive a high average number of likes and retweets, indicating strong audience interaction. The engagement is consistent across her content, suggesting a loyal and active follower base.
266.7
Avg Likes/Tweet
989.9
Avg Retweets/Tweet
865,920
Total Likes
3,214,190
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
28
Median Retweets
388
75th Percentile
154,270
Top Tweet
1.39
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
6.0%
Original
9.6%
Replies
75.9%
Retweets
8.5%
Quotes
0.0%
Threads
0.6%
With Media
22.4%
With Links
7.2%
With #Tags
91.8%
With @Mentions
12.5%
With Emojis
128
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.61
Reply/Original Ratio
0.11
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
89.8%
Weekday Posts
10.2%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,247 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 2,464 retweets (76% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,247 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHer audience includes news consumers, media enthusiasts, and individuals interested in political and social commentary. Followers are likely to be engaged in current affairs and public discourse.
Average
Audience Quality
30.0%
Suspicion Index
40.5%
Low-Quality %
22
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
55.4%
Empty Bio
36.0%
<10 Tweets
11.8%
Mass Following (>2K)
0.0%
New (<90 days)
59.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.3%
No URL
25.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
26,540,766
Total Potential Reach
22
Median Follower Reach
116
75th Percentile Reach
4.8%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
41.2%
Creators
20,600 accounts
22.8%
Consumers
11,410 accounts
36.0%
Dormant
17,990 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
831
Verified Followers
0.82% of total
9,322
Protected Accounts
9.23% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ProfBrianCox | 3,059,421 | Physicist | Physics, Science Communication, Astronomy |
| @professorgreen | 1,667,963 | Musician | Music, Food, Philosophy |
| @SinghLions | 1,335,123 | Restaurateur | Food, Travel, Influencer |
| @mehdirhasan | 1,285,464 | Host | Politics, News, Journalism |
| @BarringtonMole | 769,930 | Musician | Music, Guitars, Music Production |
| @SamsonKasumba | 760,501 | - | - |
| @laura_woodsy | 724,650 | Sports Broadcaster | Sports, TV, Radio |
| @DanPriceSeattle | 681,210 | CEO | Author, CEO, Equality |
| @paul_steele | 647,599 | Travel Blogger | Travel, hiking, photography |
| @AndyBurnhamGM | 580,885 | Politician | Politics, Manchester, Labour |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
47,071
Followers With Bio
53,928
Followers Without Bio
46.61%
% With Bio
53.39%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,247 analyzed578,247
Combined Engagement
0
Total Likes
578,247
Total Retweets
115,649
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
20%
With Links
Topical Analysis:
RT @paddingtonbear: Thank you Ma’am, for everything.
RT @BeccaBeckery: I needed a quick video to show friends how to use my EpiPen should I ever need it in their presence I have found it Imp…
RT @KristerJohnson: Alfredo Rivera is the greatest storyteller of our time. https://t.co/vKk9liITac
RT @ManUtd: Cristiano Ronaldo is to leave Manchester United by mutual agreement, with immediate effect. The club thanks him for his immens…
RT @ChrChristensen: 26 years ago, a gunman entered Dunblane Primary School in Scotland, killing 16 kids and a teacher. The UK govt responde…
Key Insights & Takeaways
Her tweets often highlight the absurdity of social and political situations, using humor and irony to critique systems and norms. She frequently shares personal experiences that reflect on larger societal issues, making complex topics relatable. Her content encourages public discourse by addressing topics that resonate with a wide audience and invite discussion.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 901,149
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @susannareid100 reveals an exceptionally influential Twitter presence with 901,149 followers. The account demonstrates a conversation-first approach, averaging 1,256.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access