The Sutton Trust
Championing social mobility through evidence-based programmes, agenda-setting research and policy advocacy.
62,701
Followers
1,632
Following
12,517
Tweets
16.0
Avg Engagement
485
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @suttontrust's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2012-01-27
- Verification:No
- Location:London
Data Summary
- Tweets Analyzed:3,246
- Avg Likes per Tweet:9.1
- Avg Retweets per Tweet:6.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,246 tweetsThe account maintains moderate engagement with an average of 281 likes and 150 retweets per tweet. Its content often sparks discussion, particularly around political and educational topics.
9.1
Avg Likes/Tweet
6.9
Avg Retweets/Tweet
29,514
Total Likes
22,356
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
3
Median Retweets
17
75th Percentile
907
Top Tweet
0.25
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
52.9%
Original
26.4%
Replies
14.6%
Retweets
6.0%
Quotes
0.0%
Threads
0.0%
With Media
85.7%
With Links
15.7%
With #Tags
39.3%
With @Mentions
42.6%
With Emojis
248
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.5
Reply/Original Ratio
0.41
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
88.8%
Weekday Posts
11.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 474 retweets (15% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes policymakers, educators, and researchers interested in social mobility and inequality. It also engages with the general public through accessible research summaries and political analysis.
Good
Audience Quality
18.7%
Suspicion Index
23.8%
Low-Quality %
86
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30.6%
Empty Bio
24.4%
<10 Tweets
13.1%
Mass Following (>2K)
0.0%
New (<90 days)
29.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
77.4%
No URL
17.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
31,009,666
Total Potential Reach
86
Median Follower Reach
394
75th Percentile Reach
13.2%
>1K followers
1.7%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
54.3%
Creators
5,430 accounts
21.3%
Consumers
2,127 accounts
24.4%
Dormant
2,443 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
60
Verified Followers
0.6% of total
1,305
Protected Accounts
13.05% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,075,159 | Wrestler | Wrestling, Motivation, Self-promotion |
| @MercedesAMGF1 | 4,744,891 | Formula 1 Team | Formula 1, Performance, Champions |
| @SarahBrownUK | 981,908 | Advocate | Education, Global Crisis, Podcast |
| @carolvorders | 796,073 | TV Host | TV, Entrepreneur, Adventure |
| @PippaCrerar | 438,652 | Political Editor | Politics, Journalism, Broadcasting |
| @YoungMindsUK | 234,767 | Charity | mental health, charity, young people |
| @hrmagazine | 182,802 | Human Resources | News, Blogs, Research |
| @vicderbyshire | 181,104 | Journalist | Journalism, Storytelling, Interviews |
| @JamesTCobbler | 176,514 | Entrepreneur | Cobbler, prison recruiter, management |
| @MumsnetTowers | 151,390 | Parenting | Parenting, Support, Advice |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,943
Followers With Bio
3,057
Followers Without Bio
69.43%
% With Bio
30.57%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,246 analyzed2,584
Combined Engagement
1,772
Total Likes
812
Total Retweets
517
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
🚨 THE NEW CABINET 🚨 The new Prime Minister, Liz Truss, has assembled her cabinet - but how representative is it? Our analysis has found that 68% of the cabinet attended a private school, compared to ~7% of the UK population. https://t.co/AgqtnZnOFJ
We are thrilled to announce our new partnership with @MercedesAMGF1 🎉 Our partnership will provide a unique opportunity for our students to learn from and be inspired by industry experts - we are really looking forward to start working together! https://t.co/i0xKKYOL8o
🚨 Young people from low-income homes are more likely to become a high earner if they attend university, our research has found. Our research has shown how universities are vehicles of social mobility. Efforts to widen access to higher education must be continued. https://t.co/D
Our analysis of the data today shows that we're seeing growing gaps between independent and state schools at the top grades, which is a real cause of concern. https://t.co/WmykpmZG1v
NEW: Although children are taking part in more hours of remote lessons now than during the first school closures, poorer children are still missing out on learning the most. 📊 Read our latest research: https://t.co/zmyOJElGgw https://t.co/M3bjlzZwII
Key Insights & Takeaways
The account frequently highlights research on the impact of education on income levels. It uses political events, such as cabinet announcements, to analyze representation and inequality. Partnerships with organizations like Mercedes AMG F1 are leveraged to enhance student opportunities.
Strengths
- + Established follower base of 62,701
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @suttontrust reveals an growing Twitter presence with 62,701 followers. The account demonstrates a content-creator strategy, averaging 16.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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