Swansea Council
Official twitter for Swansea Council. We also tweet in Welsh @CyngorAbertawe Read our social media terms https://swansea.gov.uk/socialmediater…
55,129
Followers
567
Following
36,090
Tweets
9.7
Avg Engagement
453
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SwanseaCouncil's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-02-04
- Verification:Yes
- Location:Swansea, Wales
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:5.5
- Avg Retweets per Tweet:4.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsOn average, tweets receive around 213 likes and 34 retweets, indicating moderate engagement. The content is likely to resonate with local audiences interested in community events and local news.
5.5
Avg Likes/Tweet
4.2
Avg Retweets/Tweet
17,783
Total Likes
13,661
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
2
Median Retweets
10
75th Percentile
1,380
Top Tweet
0.18
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
59.5%
Original
14.9%
Replies
21.4%
Retweets
4.2%
Quotes
0.0%
Threads
1.2%
With Media
89.2%
With Links
31.4%
With #Tags
53.0%
With @Mentions
21.9%
With Emojis
215
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.25
Reply/Original Ratio
0.19
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
87.3%
Weekday Posts
12.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 696 retweets (21% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes residents of Swansea and local stakeholders interested in council activities. The bilingual approach caters to both English and Welsh-speaking communities.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
14
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.2%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
4,893,335
Total Potential Reach
14
Median Follower Reach
130
75th Percentile Reach
6.2%
>1K followers
0.7%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
971
Protected Accounts
9.71% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @KevinandTrevor | 693,301 | - | - |
| @UKEventShare | 116,023 | Business Networking | Business Executives, Owners, Managers |
| @worldtriathlon | 107,108 | Sports Governance | Triathlon, Olympic, Paralympic |
| @cerysmatthews | 103,353 | Singer | BBC6, music, voice talent |
| @ICOnews | 82,377 | Regulator | - |
| @DavidLesch | 73,017 | Attorney | Law, TV, NYC |
| @AdoptionsUk | 72,512 | Animal Advocate | Animal welfare, Charity, Adoption |
| @Screwfix | 67,365 | Retail | deals, products, competitions |
| @thepaulwilliams | 64,606 | Columnist | Rugby, Tennis, Writing |
| @BritTri | 53,676 | Sports Governing Body | Triathlon, Updates, Teams |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,124
Followers With Bio
4,876
Followers Without Bio
51.24%
% With Bio
48.76%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed3,311
Combined Engagement
946
Total Likes
2,365
Total Retweets
662
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
80%
With @Mentions
60%
With Links
Topical Analysis:
RT @metoffice: ⚠️⚠️🔴 Rare Red Weather Warning Issued 🔴⚠️⚠️ #StormEunice will bring extremely strong winds across parts of Southwest England and south Wales Friday 0700 - 1200 Latest info 👉 https://t.co/QwDLMfRBfs Advice 👉 https://t.co/JFRa8CtfWY Stay #WeatherAware⚠️ https://
📣📣Congratulations to Kev Johns who was awarded the Freedom of Swansea this afternoon! Info: https://t.co/ELaDmMgZs6 https://t.co/IL4yiub2NK
RT @WelshGovernment: We've disrupted the transmission of COVID-19, and so can you. We need to keep doing the right things, to protect our family and friends. Wear a mask, get vaccinated, get tested and self-isolate to protect the ones you love. Together, we'll Keep Wales Safe.
🌊 A £1.7 billion project creating thousands of well-paid jobs and placing Wales at the forefront of renewable energy innovation has been announced by an international consortium 🌍 https://t.co/MAyAGfj19W @DSTInnovations @ABPSouthWales #COP26 #COP26Glasgow https://t.co/jlYeJLV
RT @PoppyLegion: "A chorus of thunderous silence Two minutes to remind us Of those who look fear in the eye And say no. I choose hope." At 11am today we will take the time to pause, and pay our respects to our Armed Forces community, past and present. Will you join us? #T
Key Insights & Takeaways
The account frequently highlights local achievements and community recognition, such as awarding Freedoms of the City. It promotes major projects and economic developments, emphasizing Swansea's role in renewable energy innovation. The use of Welsh in tweets suggests a commitment to engaging with the local Welsh-speaking population.
Strengths
- + Established follower base of 55,129
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SwanseaCouncil reveals an growing Twitter presence with 55,129 followers. The account demonstrates a content-creator strategy, averaging 9.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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