SwitchBot Japan（スイッチボット）
IoTデバイス累計販売台数No.1のスマートホームブランド「SwitchBot」公式です。 スマート家電＆ガジェット＆IoT製品などに関するSwitchBotの最新情報をお届けします。 皆の使い方チェック：#SwitchBotのある暮らし 💖 🔥ブラックフライデー注目製品はリンクから🔽
116,975
Followers
166
Following
2,446
Tweets
181.0
Avg Engagement
181
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SwitchBotJapan's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2018-08-14
- Verification:No
- Location:東京都渋谷区
Data Summary
- Tweets Analyzed:2,165
- Avg Likes per Tweet:44.8
- Avg Retweets per Tweet:136.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 2,165 tweetsThe account has high engagement with an average of 2,871 likes and 13,419 retweets per tweet. Promotional tweets with giveaways and campaigns drive significant interaction.
44.8
Avg Likes/Tweet
136.3
Avg Retweets/Tweet
96,946
Total Likes
294,990
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
2
Median Retweets
26
75th Percentile
28,407
Top Tweet
1.55
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
31.3%
Original
40.2%
Replies
21.6%
Retweets
6.9%
Quotes
0.0%
Threads
0.0%
With Media
69.1%
With Links
41.2%
With #Tags
58.5%
With @Mentions
54.8%
With Emojis
121
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.29
Reply/Original Ratio
0.32
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
88.0%
Weekday Posts
12.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 2,165 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 468 retweets (22% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 2,165 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is tech-savvy individuals interested in smart home solutions and IoT devices. They are likely looking for the latest products and promotions.
Average
Audience Quality
22.6%
Suspicion Index
16.9%
Low-Quality %
61
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
31.6%
Empty Bio
3.3%
<10 Tweets
27.4%
Mass Following (>2K)
0.0%
New (<90 days)
58.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.6%
No URL
2.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
4,402,441
Total Potential Reach
61
Median Follower Reach
234
75th Percentile Reach
9.4%
>1K followers
0.5%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
91.0%
Creators
9,096 accounts
5.8%
Consumers
578 accounts
3.3%
Dormant
326 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
29
Verified Followers
0.29% of total
324
Protected Accounts
3.24% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ktai_watch | 100,141 | Tech journalist | Tech, Mobile, Gadgets |
| @Whiskey_bonbon_ | 51,409 | Trader | Trading, Bitcoin, Whiskey |
| @3obmd | 40,731 | Content Creator | 料理, ゲーム, 音楽 |
| @zfdk97zkwgg91 | 36,771 | - | - |
| @keiphotostudio | 34,346 | - | - |
| @MistressTepco | 33,238 | - | - |
| @panna_lovely | 32,158 | - | - |
| @idanbo | 31,049 | - | - |
| @syouwa_haha | 21,786 | - | - |
| @lectorestrella | 21,460 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,839
Followers With Bio
3,161
Followers Without Bio
68.39%
% With Bio
31.61%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 2,165 analyzed100,081
Combined Engagement
12,674
Total Likes
87,407
Total Retweets
20,016
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
／ ＃SwitchBot初売り 2022年 1月3日から開催 ＼ 2022年最初の運だめし「新春感謝キャンペーン」 抽選で3,000名様にCoke ONドリンクチケットを！ 【参加方法】 1)本アカウントをフォロー 2)本ツイートをRT 【期間】 2022/1/3 ～2022/1/6 詳細はこちら： https://t.co/yoViHX60xk https://t.co/dxOOeTrvSR
🎊#SwitchBot祭り 開催！ ＼フォロー＆RTで #その場で当たる！／ 🎁抽選で1️⃣0️⃣0️⃣名様にアイス🍨 🎯応募方法： ①@SwitchBotJapanをフォロー ②本投稿をRT ③下記URLから抽選に参加 🥳SwitchBotが、夏のあつ～いおうち時間を応援！ ⏰7/1 0:00~7/14 23:59 #SwitchBot #キャンペーン開催中
＿人人人人人人人人人人人人人＿ ✨抽 選 で １ 名 様 に 2023年 分 新 製 品 を🎁 ￣Y^Y^Y^Y^Y^Y^Y^Y^Y^Y^Y￣ 🥳#新春キャンペーン 開催！ 合計36名様にお年玉を差し上げます❤️ フォロー＆RTで応募❗ 本年もぜひよろしくお願いします🎍 1/7(土)まで #SwitchBot #新年 #キャンペーン https://t.co/gP81OtPZto
📢SwitchBotの #夏祭り Amazonにて20％OFFセール！ #夏祭り 会場は👉https://t.co/sSBEWKdU56 さらに、『2021夏祭り』開始記念 ＼フォロー＆RTでその場で当たる！／ 500名様にアイスを🎁 ①@SwitchBotJapan をフォロー ②このツイートをRT ③下のURLから抽選を参加する https://t.co/G1X1yZ2TBP https://t.co/A6ulf2Ny90
とりあえずやりましょうか！ ＼Twitterフォロワー10万人突破記念🥳／ 🎉抽選で1️⃣0️⃣名様に 感謝4点セットが当たる🎁 🎯応募方法： ①@SwitchBotJapan をフォロー ②本投稿をRT 〆切：2月9日(木)まで これからもよろしくお願いしますね❤️ #SwitchBot #プレゼント企画 #キャンペーン開催中 https://t.co/x4s8IhUYBM
Key Insights & Takeaways
The account frequently runs promotional campaigns and giveaways to boost engagement and follower growth. It uses hashtags and calls-to-action to encourage retweets and follows. Emphasizing limited-time offers and exclusive products helps maintain user interest.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 116,975
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SwitchBotJapan reveals an well-established Twitter presence with 116,975 followers. The account demonstrates a conversation-first approach, averaging 181.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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