takealot
Founded in 2011, Takealot is a leading South African online retailer, voted one of South Africa's favourite online stores.
241,164
Followers
5,416
Following
162,202
Tweets
1.9
Avg Engagement
185
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TAKEALOT's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-06-02
- Verification:Yes
- Location:South Africa
Data Summary
- Tweets Analyzed:3,246
- Avg Likes per Tweet:1.4
- Avg Retweets per Tweet:0.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,246 tweetsTakealot's tweets typically receive an average of 176 likes and 62 retweets, indicating moderate engagement. The use of competitions and giveaways helps boost interaction.
1.4
Avg Likes/Tweet
0.5
Avg Retweets/Tweet
4,520
Total Likes
1,592
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
0
75th Percentile
728
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
3.9%
Original
95.7%
Replies
0.2%
Retweets
0.3%
Quotes
0.0%
Threads
0.0%
With Media
23.1%
With Links
1.0%
With #Tags
95.4%
With @Mentions
4.5%
With Emojis
173
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
24.85
Reply/Original Ratio
2.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
85.1%
Weekday Posts
14.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 5 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is South African consumers interested in online shopping and promotions. The content appeals to a broad demographic, including families and young adults.
Average
Audience Quality
27.7%
Suspicion Index
36.2%
Low-Quality %
24
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
42.9%
Empty Bio
40.6%
<10 Tweets
10.6%
Mass Following (>2K)
0.0%
New (<90 days)
50.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.9%
No URL
29.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
26,350,022
Total Potential Reach
24
Median Follower Reach
147
75th Percentile Reach
6.3%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
37.1%
Creators
18,538 accounts
22.3%
Consumers
11,138 accounts
40.6%
Dormant
20,324 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
82
Verified Followers
0.08% of total
7,086
Protected Accounts
7.02% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ThuliMadonsela3 | 1,740,195 | Advocate | Social Justice, Advocate, Governance |
| @FloydShivambu | 1,394,973 | Politician | Dialectical Materialism, Labour Theory of Value, Revolution |
| @PabiMoloi | 863,487 | TV Host | TV, Radio, Voice Artist |
| @RealDrTumi | 519,063 | Mental Health | Consciousness, Humanitarianism, Mental Health |
| @THE_THEO_FORD | 469,281 | - | - |
| @realyolah | 424,604 | - | - |
| @Thembisile_Q | 420,751 | Recording Artist | Music, Songwriting, Hairdressing |
| @bobbyvjaarsveld | 402,263 | Singer | God, Family, Music |
| @Lalla_Hirayama | 400,448 | TV Presenter | Entertainment, Beauty, Asia |
| @zammit_marc | 387,659 | Filmmaker | Film, Acting, Producing |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
62,657
Followers With Bio
38,336
Followers Without Bio
62.04%
% With Bio
37.96%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,246 analyzed2,227
Combined Engagement
1,258
Total Likes
969
Total Retweets
445
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
40%
With @Mentions
40%
With Links
Topical Analysis:
The #FIFAWorldCup final is here! Who will be taking the trophy home? Vote below & stand a chance to win a hamper worth R2500 T&Cs apply.
🔥 COMPETITION TIME 🔥 Create a "Fire Sale 2023" wishlist & stand to win! Add your favourite red hot deals to your wishlist and you could win 1 of 30 R1,000 coupons to shop the Fire Sale! Competition ends 19 Feb 2023. T&Cs apply. https://t.co/m3ykKynpzV
RT @OzowPay: To celebrate the festive season, we are giving away a @TAKEALOT voucher worth R1500!🚀To stand a chance to win retweet this po…
Mzansi, we heard you. The dating pool is green & adulting is like folding a fitted sheet. 👎 https://t.co/a6zrAwilUt
@McDonalds_SA Nka loma box! 😢📦 Sorry, Chomi. Send your location. We'll deliver the wine.
Key Insights & Takeaways
The account frequently runs promotions and competitions to drive engagement and sales. Content often includes calls to action, such as voting or creating wishlists, to encourage user participation. The use of trending topics like the FIFA World Cup helps increase visibility and relevance.
Strengths
- + Established follower base of 241,164
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TAKEALOT reveals an growing Twitter presence with 241,164 followers. The account demonstrates a conversation-first approach, averaging 1.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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