TangerineBank - Tweet Data Analysis
Tweets Analysis - Keyword: @TangerineBank
Published April 5, 2023
Overview
Tweets covering
9 days
Latest tweet was on
2023-03-31
Earliest tweet was on
2023-03-22
Total number of tweets analysed
66
Average age of authors' accounts
9 years
Summarization
Canadian direct bank TangerineBank has released a dystopian-style ad featuring jumping through hoops. They have also offered opportunities to experience training with the Raptors and receive a $50 bonus for opening an account with a referral code. Consumers have expressed some frustration with call centers, joint accounts, and holding of funds. However, others have praised the ad campaign and TangerineBank's alternative approach.
Topic Modeling
- Dystopian-themed advertising campaign
- Athletic training opportunity with Tangerine Bank
- Positive reception of Tangerine Bank's advertising campaign
- Issues with Tangerine Bank's services
- Customer referral program for Tangerine Bank
Emotional Analysis
The tweets express a range of emotions towards Tangerine Bank, including admiration for their advertisements, excitement and gratitude for opportunities provided by the bank, frustration with customer service experiences, and anger towards issues with account management. Some tweets also offer recommendations for new customers and criticism for the bank's alleged practices. Overall, the emotions expressed are varied and reflect both positive and negative experiences with the bank.
Trend Analysis
- TangerineBank's "Jumping Through Hoops" ad campaign
- Experiential marketing through sports partnerships (specifically with the Toronto Raptors)
- Positive and negative customer experiences with TangerineBank's call centers and banking practices
- Recognition and praise for TangerineBank's ad campaign and brand strategy
- Concerns about potential scams or issues with account security and access
Disclaimer: The text analysis on twtdata.com, powered by OpenAI, does not represent the views of twtdata.com or its affiliates. The analysis is for informational purposes only and not an endorsement of any viewpoint.
Types of Tweets
Number of Retweets
4
6% of total
Number of Original tweets
37
56% of total
Number of tweets that were Quotes
2
3% of total
Number of tweets that were Replies
23
34% of total
Number of tweets that contain Hashtags
11
16% of total
Number of tweets that contain Mentions
66
100% of total
Devices Used to Tweet
Top 5 Devices
| Source | Count |
|---|---|
| Twitter Web App | 27 |
| Twitter for Android | 24 |
| Twitter for iPhone | 11 |
| Post Planner LLC | 1 |
| TweetDeck | 1 |
Device Distribution
Top 10 Accounts by Followers
| Username | Name | Bio | Followers count |
|---|---|---|---|
| TheDrum | The Drum | The Drum covers modern marketing, agency business, creativity & the future of media. Marketing’s changing. Don’t miss a beat. | 231,175 |
| LBBOnline | Little Black Book | Celebrating creativity and the people behind it. Follow to stay connected to the news, events & people of adland and beyond. | 27,622 |
| shotscreative | shots.net | The best of cutting edge creativity. | 22,144 |
| coreyherscu | Corey Herscu | Growth and media expert working with people, brands, and products that excite me. Yes, I *am* this handsome in person Book time with me at the link below | 11,612 |
| MusebyClio | Muse by Clio | The best in creativity from the advertising world + beyond. Creator of Tagline, winner of Best Marketing Podcast of '21 at Adweek’s Podcast of the Year Awards. | 7,981 |
| AnitaSaulite1 | Anita Saulite | Hiker. Explorer. Birder. Dog person. Foodie. Photographer. Green. Former Banker. Consultant. Financial literacy champion. Working on what's next. Having fun! | 5,192 |
| AHBSeaborn | Adam Seaborn | 🇨🇦 Sports Media Analyst | Head of Partnerships @ Playmaker Capital | DMs Open | 5,071 |
| DavidGilbertVO | 🎤David Gilbert Voice Over 🎤 #Easy24HourVoiceOver | Giving YOUR business a voice. #voiceover #corporate #elearning #commercial #explainer #IVR Get a quote: [email protected] | 3,468 |
| JRMigs | John Miglautsch | Orthodox Husband, Dad & Sportsman. Tweet on marketing, philosophy and humor. Connect on Linked in (hit the link) - Thanks! | 3,193 |
| charli_says | Charli Day | British marketing agency director and #writer at #charlisays. Marmite on crumpets fan. Rebel. 🌸 | 2,861 |
Top 10 Accounts by Friends
| Username | Name | Bio | Followers count |
|---|---|---|---|
| AnitaSaulite1 | Anita Saulite | Hiker. Explorer. Birder. Dog person. Foodie. Photographer. Green. Former Banker. Consultant. Financial literacy champion. Working on what's next. Having fun! | 5,575 |
| cg_curtis | Ghost Of | I am a poet that lives now in @CLToronto And survived #Cancer twice & is a huge wrestling fan be @WWE or @AEW or TNA & I am also a … | 5,007 |
| DavidGilbertVO | 🎤David Gilbert Voice Over 🎤 #Easy24HourVoiceOver | Giving YOUR business a voice. #voiceover #corporate #elearning #commercial #explainer #IVR Get a quote: [email protected] | 5,002 |
| AndrewHollohan | AndrewNecky | @ToxicSkullsClub - @PaperHandsGame - @AstralFrensNFT - @FelineFiendz - @Wulfboysocial - Not Financial Advice | 3,404 |
| shotscreative | shots.net | The best of cutting edge creativity. | 3,176 |
| JRMigs | John Miglautsch | Orthodox Husband, Dad & Sportsman. Tweet on marketing, philosophy and humor. Connect on Linked in (hit the link) - Thanks! | 3,111 |
| TheDrum | The Drum | The Drum covers modern marketing, agency business, creativity & the future of media. Marketing’s changing. Don’t miss a beat. | 2,872 |
| AHBSeaborn | Adam Seaborn | 🇨🇦 Sports Media Analyst | Head of Partnerships @ Playmaker Capital | DMs Open | 2,701 |
| LBBOnline | Little Black Book | Celebrating creativity and the people behind it. Follow to stay connected to the news, events & people of adland and beyond. | 2,160 |
| adrt_ok | AdRT® (Ad Retweet) | An account that just retweets the advertising industry. 🔁 | 1,463 |
Most Active Users
| Username | Bio | Number of tweets |
|---|---|---|
| Celler6 | A passion "what is right", interests, sports, politics, (right of center, but not too far), 40 yrs bizexp, love to help others learn | 7 |
| DomoneyDarrin | - | 5 |
| vancouverkelvin | ❤️ Magic, Fantasy, Wonder, Memories 🏰 Disney, Disney Parks, Universal Studios 🎭 Movies, Musicals, Performing Arts | 4 |
| cg_curtis | I am a poet that lives now in @CLToronto And survived #Cancer twice & is a huge wrestling fan be @WWE or @AEW or TNA & I am also a … | 4 |
| LadyBallersCamp | We promote healthy living, fun and ultimately building the self-esteem of our program participants. We're girls who love basketball. | 3 |
| notcrocker | - | 2 |
| kellar79 | I'm 44 and just looking to have my say in matters that may be of interests to me, | 2 |
| adrt_ok | An account that just retweets the advertising industry. 🔁 | 2 |
| Saoirse86657971 | Impact be measured in part by intention; neither ignored. Hold to account without hatred. Give credit where it's due. #ItsNotHateToWantDebate #ActuallyAutistic | 2 |
| Gino12851939 | - | 2 |
Tweets Per Day
Top 10 Tweets by Retweets
| ID | Text | Retweet count |
|---|---|---|
| 1638903589354741761 | Canadian direct bank @TangerineBank has people jumping through literal hoops in a bleak gray ad that channels dystopian thriller Severance. Find out why its our Ad of the Day here: … | 4 |
| 1639632437163458560 | ICYMI: @rethinkideas casts @TangerineBank as the alternative in the week's most enthralling ad. https://t.co/yAK4p3CjhI | 2 |
| 1638588756843429888 | @TangerineBank I'm feeling very frustrated 😔. 10 business days has turned into 16 days. 3 weeks without having access to my account sucks! #help | 1 |
| 1638598293004464129 | .@rethinkideas casts @TangerineBank as the antidote https://t.co/0hnyQs7YPr | 1 |
| 1640184627062009856 | @TangerineBank I am having a problem with my transactions, you guys have charged me $40 multiple times which I need to pay back and I didn’t know this would happen. … | 1 |
| 1638985648030863378 | New brand campaign from Nicole German and the @TangerineBank team👏👏👏 "Jumping Through Hoops" https://t.co/k7w8pqtiVk | 0 |
| 1638947839362342928 | I am still waiting on @TekSavvyBuzz to call me since 5:00 this morning to fix my never-ending internet & cable at the technician guys that he's going to send somebody … | 0 |
| 1638950762083393551 | Man I'm having a chaotic week thanks to former @CLToronto Jason leaving 😭 @cltbrad1 as my @TangerineBank card stopped working yesterday & all my apps like @CraveCanada @DisneyPlus @PrimeVideo & … | 0 |
| 1638952565210488855 | @TangerineBank why you people trying to scamming us by holding my money when I’m trying to withdraw my money from the account | 0 |
| 1638958469003788288 | Excellent work @rethinkideas and @TangerineBank! Love the dystopian feel. Reminds of the infamous Apple spot. https://t.co/WZm1PKY5K3 | 0 |
Top 10 Tweets by Likes
| ID | Text | Like count |
|---|---|---|
| 1638903589354741761 | Canadian direct bank @TangerineBank has people jumping through literal hoops in a bleak gray ad that channels dystopian thriller Severance. Find out why its our Ad of the Day here: … | 11 |
| 1639264800344514560 | We had the opportunity to #trainlikearaptor thanks to @TangerineBank @TangerineHoops. We got to experince what the @Raptors do on game day! It was fun playing and training with @KayNurse11 & … | 4 |
| 1639632437163458560 | ICYMI: @rethinkideas casts @TangerineBank as the alternative in the week's most enthralling ad. https://t.co/yAK4p3CjhI | 4 |
| 1638985648030863378 | New brand campaign from Nicole German and the @TangerineBank team👏👏👏 "Jumping Through Hoops" https://t.co/k7w8pqtiVk | 3 |
| 1638598293004464129 | .@rethinkideas casts @TangerineBank as the antidote https://t.co/0hnyQs7YPr | 3 |
| 1638909132026544131 | #helpmerecieveagiftforreferringuOpen a Tangerine account with my Orange Key 70051109S1 and get a $50 bonus! #OrangeKey #TangerineBank via @TangerineBank | 2 |
| 1641194155354255361 | @Saoirse86657971 @TangerineBank I get the same issue. | 2 |
| 1638866779173965827 | Absolute genius: https://t.co/Hb07okHB24 @TangerineBank | 1 |
| 1638914748749160451 | In a wonderfully dour spot from @RethinkTO a sad man navigates a ring-filled world for @TangerineBank. https://t.co/Y57Bj3aBAr | 1 |
| 1641095113806864386 | Pure joy! We loved getting our Raptors jerseys from @TangerineHoops @TangerineBank ! Thank you for the amazing gift and the opportunity to play at the @ScotiabankArena 🏀 https://t.co/06rjvTOqK5 | 1 |
Top Languages Used
Top 10 Hashtags
| Hashtag | Count |
|---|---|
| #orangekey | 6 |
| #tangerinebank | 6 |
| #supercardofhonor | 1 |
| #forwardbanking | 1 |
| #gpsyourfinanciallife | 1 |
| #trainlikearaptor | 1 |
| #tangerineprojectforward | 1 |
| #helpmerecieveagiftforreferringuopen | 1 |
| #help | 1 |
Top 10 Mentions
| Mention | Count |
|---|---|
| @tangerinebank | 67 |
| @rethinkideas | 6 |
| @cltoronto | 4 |
| @cltbrad1 | 3 |
| @tangerinehoops | 3 |
| @scotiabank | 2 |
| @billy_contests | 2 |
| @musebyclio | 2 |
| @raptors | 2 |
| @kaynurse11 | 2 |
Wordcloud of Tweets
Emoji Analysis
Average emojis per tweet:
16
Emojis Used
| Emoji | Count | Emoji Text |
|---|---|---|
| 👏 | 5 | clapping_hands |
| 🤍 | 2 | white_heart |
| 🏀 | 1 | basketball |
| 😭 | 1 | loudly_crying_face |
| 👻 | 1 | ghost |
| 😔 | 1 | pensive_face |
Emoji Groups
| Emoji Group | Count |
|---|---|
| Smileys & Emotion | 5 |
| People & Body | 5 |
| Activities | 1 |
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