The Bureau of Investigative Journalism
We’re the Bureau of Investigative Journalism – exposing injustice and sparking change for more than a decade 🔥 Support us now 🔗 https://www.thebureauinvestigates.com/support-us
60,309
Followers
4,228
Following
14,225
Tweets
25.9
Avg Engagement
1,835
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TBIJ's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-02-20
- Verification:No
- Location:London, UK
Data Summary
- Tweets Analyzed:3,245
- Avg Likes per Tweet:11.5
- Avg Retweets per Tweet:14.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,245 tweetsThe account maintains a high average engagement rate with likes and retweets, indicating strong audience interaction. The content is often timely and impactful, driving both likes and shares.
11.5
Avg Likes/Tweet
14.4
Avg Retweets/Tweet
37,255
Total Likes
46,838
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
4
Median Retweets
19
75th Percentile
4,196
Top Tweet
0.43
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
26.1%
Original
43.1%
Replies
23.8%
Retweets
6.9%
Quotes
0.0%
Threads
0.3%
With Media
84.3%
With Links
16.5%
With #Tags
55.9%
With @Mentions
25.1%
With Emojis
225
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.65
Reply/Original Ratio
0.29
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.8%
Weekday Posts
7.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,245 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 773 retweets (24% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,245 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely interested in social justice, environmental issues, and investigative reporting. They are likely activists, journalists, and individuals concerned with corporate accountability and government transparency.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
255
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
69.5%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
44,706,287
Total Potential Reach
255
Median Follower Reach
974
75th Percentile Reach
24.6%
>1K followers
4.1%
>10K followers
0.8%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,094
Protected Accounts
10.94% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,090,547 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Greenpeace | 1,882,671 | Environmental Activist | environment, activism, change |
| @joncoopertweets | 1,292,535 | Political Strategist | Politics, Fundraising, Campaigns |
| @thomyorke | 1,105,740 | Musician | Music, Art, Activism |
| @DeBortoliF | 659,019 | Journalist | journalism, news, media |
| @OpenSociety | 591,237 | Philanthropy | democracy, accountability, inclusivity |
| @BootstrapCook | 556,034 | - | - |
| @JamesMelville | 438,046 | Consultant | Communications, Sponsorship, Writing |
| @JolyonMaugham | 425,007 | Barrister | Law, Justice, Activism |
| @oneunderscore__ | 422,705 | Reporter | journalism, dystopia, news |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,649
Followers With Bio
2,351
Followers Without Bio
76.49%
% With Bio
23.51%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,245 analyzed11,646
Combined Engagement
3,675
Total Likes
7,971
Total Retweets
2,329
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
RT @jonathanwatts: Dom Phillips, a superb journalist, regular contributor to @guardian, and great friend, is missing in Javari Valley of Amazon after death threats to his indigenista companion, Bruno Pereira, who is also missing. Calling on Brazilian authorities to urgently launc
RT @GoodLawProject: This is absolutely shocking - according to @TBIJ, Thurrock Council had borrowed £1 billion from other local authorities. https://t.co/LgVSdV2qD2
🚨 A Harvard climate professor used her Ivy League connections to vouch for a giant oil and gas company currently trying to weaken new climate regulations Jody Freeman, who earns $350,000 a year as a ConocoPhillips board member, lobbied the US regulator on their behalf https://t.
🔴 NEW INVESTIGATION Swimming in superbugs: MRSA and E coli found in British rivers 🔗 https://t.co/7jT2WNcDHK https://t.co/pQsXScTA5w
This year the Bureau team has been shortlisted for two Society of Editors awards. Having reflected on the @EditorsUK statement this week and subsequent response, in light of our mission and values, we have withdrawn our nominations https://t.co/yAZjm9WEde https://t.co/gof1Eo1Z82
Key Insights & Takeaways
The account frequently highlights corporate misconduct and environmental issues It emphasizes investigative journalism and holds powerful entities accountable The content is often timely and impactful, driving both likes and shares
Strengths
- + Established follower base of 60,309
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TBIJ reveals an growing Twitter presence with 60,309 followers. The account demonstrates a conversation-first approach, averaging 25.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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