Team Rubicon

Team Rubicon

@TeamRubicon

Team Rubicon is a veteran-led humanitarian organization that serves global communities before, during, and after disasters and crises.

Worldwide https://teamrubiconusa.org/ Joined 2010-01-19 Date of Analysis: Dec 16, 2025

52,373

Followers

2,137

Following

24,453

Tweets

38.0

Avg Engagement

788

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @TeamRubicon's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2010-01-19
  • Verification:No
  • Location:Worldwide

Data Summary

  • Tweets Analyzed:3,241
  • Avg Likes per Tweet:27.3
  • Avg Retweets per Tweet:10.6
  • Followers Analyzed:9,996

Engagement Analysis

Based on 3,241 tweets

Team Rubicon's tweets typically receive a high number of likes and retweets, indicating strong audience interaction. Their content is often shared widely, especially when featuring notable figures or campaigns.

27.3

Avg Likes/Tweet

10.6

Avg Retweets/Tweet

88,618

Total Likes

34,493

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

19

Median Likes

5

Median Retweets

40

75th Percentile

9,085

Top Tweet

0.73

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

65.6%

Original

15.8%

Replies

7.7%

Retweets

10.9%

Quotes

0.0%

Threads

0.6%

With Media

91.5%

With Links

49.0%

With #Tags

30.7%

With @Mentions

11.0%

With Emojis

220

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.24

Reply/Original Ratio

1.41

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

81.8%

Weekday Posts

18.2%

Weekend Posts

Top Hashtags

#builttoserve (648) #thisisourshot (119) #ian (55) #ida (49) #nationalpreparednessmonth (41) #veteransday (33) #givingtuesday (31) #laura (31) #disasterresponse (30) #nationalvolunteerweek (25)

Most Mentioned

@teamrubicon (216) @jakewoodtr (51) @iava (40) @missioncontinue (33) @kato_delacruz (25) @wwp (24) @fidelitychrtbl (24) @tmobile (23) @teamrwb (22) @studentvets (22)

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Content Strategy Analysis

Based on 3,241 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,126 (66%)
Replies 511 (16%)
Retweets 251 (8%)
Quote Tweets 353 (11%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 251 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,241 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 9,996 followers

Their audience includes supporters of veteran-led initiatives, disaster relief advocates, and individuals interested in humanitarian efforts. They also engage with celebrities and partners who align with their mission.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

128

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

78.2%

No URL

100.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

43,857,373

Total Potential Reach

128

Median Follower Reach

562

75th Percentile Reach

17.5%

>1K followers

3.0%

>10K followers

0.8%

>50K followers

0.4%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

9,996 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (246) Washington, DC (108) Los Angeles, CA (74) California, USA (71) USA (66) Florida, USA (62) New York, NY (49) Texas, USA (41) New York, USA (41) Chicago, IL (38)

0

Verified Followers

0.0% of total

1,266

Protected Accounts

12.66% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,097,038 Wrestler Wrestling, Motivation, Self-promotion
@HEELZiggler 2,684,494 - -
@HasanIsmaik 1,154,858 Entrepreneur writing, entrepreneurship, media
@WarrenSapp 1,003,995 Football Player Football, Fishing, Hall of Fame
@bouska 837,226 Fashion Photographer Fashion, Photography, Activism
@NOH8Campaign 799,471 Activism equality, bullying, discrimination
@MountainDew 776,512 Beverage Brand Gaming, Energy, Exclusive drops
@iownjd 761,574 Lawyer learn, inspire, engage
@MichaelDell 685,000 Entrepreneur Technology, Entrepreneurship, Philanthropy
@ReedTimmerAccu 677,389 - -

Top Keywords in Follower Bios

love (349) veteran (331) mom (320) husband (299) life (286) lover (264) father (227) proud (223) retired (200) opinions (193)

Top Hashtags in Follower Bios

#blm (64) #resist (62) #blacklivesmatter (30) #voteblue (27) #sussexsquad (25) #veteran (19) #nafo (16) #bluecrew (15) #veterans (14) #standwithukraine (14)

7,113

Followers With Bio

2,887

Followers Without Bio

71.13%

% With Bio

28.87%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,241 analyzed

13,362

Combined Engagement

8,748

Total Likes

4,614

Total Retweets

2,672

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

80%

With @Mentions

60%

With Links

Topical Analysis:

Humanitarian Aid Veteran Empowerment Disaster Relief Celebrity Partnerships Afghan Resettlement

Key Insights & Takeaways

They frequently collaborate with high-profile partners like Prince Harry and Meghan, which boosts visibility and credibility. Their content emphasizes veteran-led efforts and Afghan resettlement, highlighting key mission areas. They use a mix of promotional and informative tweets to engage their audience and drive support.

Strengths

  • + Established follower base of 52,373
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @TeamRubicon reveals an growing Twitter presence with 52,373 followers. The account demonstrates a content-creator strategy, averaging 38.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025