TechSoup
Connecting mission-based & community-based orgs to tech resources, knowledge & community for change-makers | #nptech | #nonprofits
51,586
Followers
14,645
Following
40,018
Tweets
4.9
Avg Engagement
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TechSoup's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2007-10-16
- Verification:No
- Location:San Francisco, CA & Global
Data Summary
- Tweets Analyzed:3,245
- Avg Likes per Tweet:1.3
- Avg Retweets per Tweet:3.6
- Followers Analyzed:9,996
Engagement Analysis
Based on 3,245 tweetsOn average, their tweets receive around 17 likes and 11 retweets, showing a moderate level of engagement. Their top tweets often highlight important dates and milestones related to nonprofits and tech.
1.3
Avg Likes/Tweet
3.6
Avg Retweets/Tweet
4,182
Total Likes
11,737
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
1
Median Retweets
4
75th Percentile
3,578
Top Tweet
0.1
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
57.7%
Original
3.0%
Replies
37.1%
Retweets
2.2%
Quotes
0.0%
Threads
0.1%
With Media
96.2%
With Links
86.6%
With #Tags
83.4%
With @Mentions
12.8%
With Emojis
255
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.05
Reply/Original Ratio
0.06
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
89.9%
Weekday Posts
10.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,245 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,205 retweets (37% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,245 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,996 followersTheir primary audience includes nonprofit organizations, charities, and community-based groups seeking tech resources. They also engage with individuals interested in social impact and technology.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
193
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
47.2%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
44,626,118
Total Potential Reach
193
Median Follower Reach
735
75th Percentile Reach
20.1%
>1K followers
3.1%
>10K followers
0.8%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
9,996 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
721
Protected Accounts
7.21% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,127 | Wrestler | Wrestling, Motivation, Self-promotion |
| @hrw | 5,084,488 | Human Rights | Human Rights, Abuses, Advocacy |
| @SinghLions | 1,325,770 | Restaurateur | Food, Travel, Influencer |
| @LILBTHEBASEDGOD | 1,232,436 | Rapper | Music, Writing, Film |
| @mert__firat | 771,737 | Entrepreneur | GWA, charity, theater |
| @PauleyP | 687,531 | Actress | RescuePets, Jesus, BLM |
| @losev1998 | 644,622 | Charity | Children, Leukemia, Foundation |
| @DaveVescio | 536,897 | Actor | Movies, Art, Transformation |
| @RoomtoRead | 525,431 | Education | Literacy, Education, Empowerment |
| @KTVU | 516,830 | News Outlet | News, Bay Area, Digital Platforms |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,426
Followers With Bio
1,574
Followers Without Bio
84.26%
% With Bio
15.74%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,245 analyzed5,519
Combined Engagement
0
Total Likes
5,519
Total Retweets
1,104
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @TheKingCenter: 🧵 A thread of #MLK speeches, sermons and interviews in which he tells inconvenient truths, shares about his philosophy of nonviolence, and expounds on injustice and what our righteous, rigorous response should be. Relevant. Revelatory. Revolutionary. #MLKDa
RT @Fahrenthold: DAY ONE. I’m very excited to start today as an investigative reporter at the @nytimes, focused on the world of nonprofits. You all know that world much better than I do. So where should I start digging? Reply here with ideas or email me at [email protected] https:
RT @UNOCHA: Today is #WorldHumanitarianDay! Conflict, climate change, a pandemic, hunger, displacement... Never has the world seen such complex megacrises. Yet there is a group of people who never give up easing suffering and bringing hope. They are humanitarians. #ItTakesAV
RT @GivingTuesday: Tomorrow's the day. Let's create a wave of generosity and inspire millions to center generosity in their lives each and every day. #GivingTuesday https://t.co/NIvh3bTwle
RT @TheKingCenter: Text to give and support the work of #TheKingCenter. Text MLKGIVE to 44321 #MLKDay #MLK #ShiftingPriorities #BelovedCommunity https://t.co/8ddS3SsmtP
Key Insights & Takeaways
Their content often highlights key dates like #NationalNonprofitDay and the anniversary of their website launch. They emphasize free membership and the benefits it provides to organizations. They use hashtags like #nptech and #nonprofits to increase visibility and engagement.
Strengths
- + Established follower base of 51,586
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TechSoup reveals an growing Twitter presence with 51,586 followers. The account demonstrates a content-creator strategy, averaging 4.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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