The Body Shop India

The Body Shop India

@TheBodyShopIND

The beauty behind our business. What we do. Why we do it. How we do it. And what makes us different.

INDIA https://www.thebodyshop.in/ Joined 2010-08-27 Date of Analysis: Dec 16, 2025

81,538

Followers

2,693

Following

33,167

Tweets

6.4

Avg Engagement

97

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @TheBodyShopIND's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2010-08-27
  • Verification:No
  • Location:INDIA

Data Summary

  • Tweets Analyzed:3,236
  • Avg Likes per Tweet:4.5
  • Avg Retweets per Tweet:1.9
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,236 tweets

The account maintains a consistent level of engagement with average likes and retweets per tweet. It encourages user interaction through polls, quizzes, and calls to action, which helps maintain follower interest.

4.5

Avg Likes/Tweet

1.9

Avg Retweets/Tweet

14,618

Total Likes

6,238

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

0

Median Retweets

4

75th Percentile

1,129

Top Tweet

0.08

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

80.4%

Original

19.5%

Replies

0.0%

Retweets

0.1%

Quotes

0.0%

Threads

0.0%

With Media

80.2%

With Links

78.4%

With #Tags

25.9%

With @Mentions

13.8%

With Emojis

263

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.24

Reply/Original Ratio

3.0

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

75.6%

Weekday Posts

24.4%

Weekend Posts

Top Hashtags

#tbsind (1269) #thebodyshopindia (518) #skincare (247) #sale (229) #tbsindia (169) #veganbeauty (158) #changemakingbeauty (146) #veganskincare (124) #shopnow (113) #eoss (109)

Most Mentioned

@questretail (133) @sanyamalhotra07 (78) @cry_india (38) @shraddhakapoor (36) @subham251195 (34) @thebodyshop (30) @cryindia (24) @plastics4change (17) @parcelzingy (15) @youngindiafdn (14)

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Content Strategy Analysis

Based on 3,236 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,602 (80%)
Replies 630 (19%)
Retweets 1 (0%)
Quote Tweets 3 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,236 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience is likely beauty enthusiasts and customers interested in natural and ethical products. The content is tailored to engage younger, socially active users who enjoy interactive challenges and brand loyalty incentives.

Average

Audience Quality

26.5%

Suspicion Index

23.7%

Low-Quality %

39

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

35.2%

Empty Bio

21.8%

<10 Tweets

20.8%

Mass Following (>2K)

0.0%

New (<90 days)

61.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

85.0%

No URL

12.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

Try Bot Detector

Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

4,956,506

Total Potential Reach

39

Median Follower Reach

143

75th Percentile Reach

5.0%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

51.4%

Creators

5,137 accounts

26.9%

Consumers

2,687 accounts

21.8%

Dormant

2,176 accounts

33

Verified Followers

0.33% of total

8.6%

Professional Bios

founder, dev, analyst, etc.

0.07

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

India (662) Mumbai, India (339) New Delhi, India (320) Hyderabad, India (172) Bengaluru, India (145) Mumbai (111) Chennai, India (108) Kolkata, India (108) Pune, India (91) New Delhi (55)

33

Verified Followers

0.33% of total

1,309

Protected Accounts

13.09% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@SinghLions 1,328,989 Restaurateur Food, Travel, Influencer
@IIFA 361,496 Entertainment Bollywood, Awards, Glamour
@JohnMcGrathMB 168,837 Coach High Performance, Corporate Wellness, Athlete
@TheBodyShopUK 147,328 Beauty retailer beauty, sustainability, self-love
@_SgtSlaughter 101,938 Wrestler WWE, Hall of Famer, Champion
@vanithavijayku1 98,011 Actor Actor, Producer, Chef
@KrantiRedkar 72,189 Actor cinema, food, entrepreneur
@NOMOREorg 67,540 Activist domestic violence, sexual assault, awareness
@Plastics4change 46,533 Environmental Activist recycling, oceanplastic, poverty
@vennilaVT 43,582 Biotechnologist Stock, Biotechnology, Environmentalism

Top Keywords in Follower Bios

love (362) life (335) lover (305) indian (202) india (171) music (169) student (150) social (148) engineer (139) live (129)

Top Hashtags in Follower Bios

#stufflistingsarmy (115) #foodie (21) #ntwarmy (17) #contestlover (14) #contest (12) #music (12) #traveller (12) #blogger (11) #travietechians (10) #socialmedia (10)

6,475

Followers With Bio

3,525

Followers Without Bio

64.75%

% With Bio

35.25%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,236 analyzed

2,433

Combined Engagement

724

Total Likes

1,709

Total Retweets

487

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

20%

With @Mentions

60%

With Links

Topical Analysis:

Brand Promotion Customer Engagement Product Education
The Body Shop India
@TheBodyShopIND

RT @_sameernigam: Come on India! Join @PhonePe_ #100CrorePledge! We will add Rs.10 to everyone's donation to the PM CARES FUND! Donate via @UPI_NPCI now and lets get 10 crore Indians to donate to this amazing cause! We will pledge Rs.100 crores on top!!! #100CrorePledge #Don

2020-04-02
Retweets: 1,129 Likes: 0 Engagement: 1,129
The Body Shop India
@TheBodyShopIND

How many of our ranges can you identify here? -Comment your answer -Make sure you follow us -Tag 3 friends to participate &amp; follow us -Save this post 10 lucky winners to get treats delivered to their home. #TBSInd #ContestAlert #Contest #ContestIndia #CommentBelow #Participa

2021-06-08
Retweets: 164 Likes: 203 Engagement: 367
The Body Shop India
@TheBodyShopIND

Have we made this easier for the #LemonRange lovers? Give us the right answer &amp; wait for the last question that can get you the exclusive hamper! What are you waiting for? #StayTuned &amp; check out our website in case you're unsure: https://t.co/CLFP9gmWLm #Contest #EOSSGi

2022-07-09
Retweets: 137 Likes: 181 Engagement: 318
The Body Shop India
@TheBodyShopIND

Let’s see how good your memory is! Give us the right answer and get one step closer to the exclusive hamper. Best of luck! #TheBodyShopIndia #TBSInd #ContestAlert #EOSS #Giveaway #TheFeelGoodSale #FeelGood #Sale #GiveawayContest https://t.co/GiOIHG7Wir

2022-07-08
Retweets: 142 Likes: 170 Engagement: 312
The Body Shop India
@TheBodyShopIND

The hamper never comes easy to anyone. You really have to WIN it! Tell us the right match for the products &amp; offers to get one step closer. All the best! #StayTuned &amp; visit our website to increase your chances of getting it right: https://t.co/CLFP9gmWLm #ContestAlert #

2022-07-09
Retweets: 137 Likes: 170 Engagement: 307

Key Insights & Takeaways

The account uses interactive content to drive engagement and participation. Promotional tweets often include incentives like exclusive hampers to encourage user interaction. Brand identity and product ranges are highlighted to educate and attract followers.

Strengths

  • + Established follower base of 81,538
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @TheBodyShopIND reveals an growing Twitter presence with 81,538 followers. The account demonstrates a content-creator strategy, averaging 6.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025