The Bookseller
The UK's definitive book industry magazine and website. News, analysis, Nielsen BookScan sales charts, jobs, Buyer's guides, The British Book Awards and more.
252,134
Followers
2,239
Following
139,382
Tweets
33.6
Avg Engagement
4,220
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @thebookseller's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-21
- Verification:No
- Location:London, UK
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:28.9
- Avg Retweets per Tweet:4.7
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThebookseller consistently receives high average likes and retweets, indicating strong audience interaction. Its tweets often include links to detailed articles, which likely drive traffic and engagement.
28.9
Avg Likes/Tweet
4.7
Avg Retweets/Tweet
93,906
Total Likes
15,400
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
1
Median Retweets
14
75th Percentile
18,396
Top Tweet
0.13
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
90.0%
Original
7.2%
Replies
2.7%
Retweets
0.1%
Quotes
0.0%
Threads
0.2%
With Media
97.7%
With Links
13.1%
With #Tags
83.4%
With @Mentions
1.5%
With Emojis
225
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.08
Reply/Original Ratio
0.05
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
95.3%
Weekday Posts
4.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 87 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes professionals in the publishing industry, book retailers, and literary enthusiasts. It also attracts readers interested in book trends, sales data, and industry news.
Average
Audience Quality
22.1%
Suspicion Index
22.3%
Low-Quality %
62
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
26.8%
Empty Bio
25.6%
<10 Tweets
18.1%
Mass Following (>2K)
0.0%
New (<90 days)
41.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
71.8%
No URL
17.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
93,320,917
Total Potential Reach
62
Median Follower Reach
351
75th Percentile Reach
12.6%
>1K followers
1.6%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
53.8%
Creators
26,900 accounts
20.6%
Consumers
10,292 accounts
25.6%
Dormant
12,808 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
684
Verified Followers
0.68% of total
10,157
Protected Accounts
10.06% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,101,291 | Wrestler | Wrestling, Motivation, Self-promotion |
| @HamidMirPAK | 8,041,179 | Journalist | Journalist, banned, bullets |
| @GreatestQuotes | 4,233,987 | Inspirational Speaker | Challenge, Motivate, Inspire |
| @MCHammer | 3,182,198 | Filmmaker | #Dubnation, #RaiderNation, #FilmMaker |
| @ETemelkuran | 2,710,755 | Author | Politics, Literature, Activism |
| @radioleary | 2,657,187 | - | - |
| @SafaricomPLC | 1,918,552 | Telecommunications | communication, solutions, Kenya |
| @ThuliMadonsela3 | 1,739,973 | Advocate | Social Justice, Advocate, Governance |
| @Safaricom_Care | 1,617,110 | Customer Service | Customer service, Support, Assistance |
| @astro_timpeake | 1,518,569 | Astronaut | Soldier, Pilot, Parent |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
76,469
Followers With Bio
24,521
Followers Without Bio
75.72%
% With Bio
24.28%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed51,107
Combined Engagement
46,528
Total Likes
4,579
Total Retweets
10,221
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
J K Rowling’s Harry Potter and the Philosopher’s Stone topped Audible’s 2022 bestseller chart. Read here: https://t.co/XOcvDXhRFp https://t.co/QTn6uvmB0v
After "exceptional" 2021 results, Pottermore, the global digital publisher for J K Rowling’s Wizarding World, saw profits drop by 40% last year. Read here: https://t.co/dtA8ApzZLc https://t.co/gdRLWyYqim
Prince Harry's Spare storms into the UK Official Top 50 number one spot, selling 467,183 print copies to become the fastest-selling non-fiction book of all time. @TransworldBooks says the memoir has sold 750,000 copies across all formats. Read here: https://t.co/b4KTeBfg8X https
Prince Harry’s Spare (@transworldbooks) has achieved a third straight week in the UK Official Top 50 number one spot, selling 37,145 copies. Read here: https://t.co/mNhfzKyqyf https://t.co/v8usFbqF42
Prince Harry's memoir Spare (@transworldbooks) surpassed half a million copies sold in the first 12 days after publication, pushing its category - the usually tiny Royalty: Autobiography - to a record annual value in just three weeks. Read here: https://t.co/zZOK011Evm https://t
Key Insights & Takeaways
The platform highlights major publishing milestones and sales achievements, such as Harry Potter's success on Audible. It reports on industry challenges, like the drop in Pottermore's profits, showing awareness of market fluctuations. It covers non-fiction bestsellers, like Prince Harry's Spare, indicating interest in current events and celebrity-driven books.
Strengths
- + Established follower base of 252,134
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @thebookseller reveals an growing Twitter presence with 252,134 followers. The account demonstrates a content-creator strategy, averaging 33.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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