The Bump

The Bump

@thebump

Delivering real life guidance to empower our diverse community of parents and parents-to-be. Follow and tweet us @thebump!

New York, NY https://www.thebump.com/ Joined 2008-09-16 Date of Analysis: Dec 16, 2025

415,625

Followers

1,042

Following

26,272

Tweets

2.4

Avg Engagement

2,031

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @thebump's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2008-09-16
  • Verification:Yes
  • Location:New York, NY

Data Summary

  • Tweets Analyzed:3,247
  • Avg Likes per Tweet:1.9
  • Avg Retweets per Tweet:0.4
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,247 tweets

The account maintains a steady level of engagement with an average of 131 likes and 27 retweets per tweet, indicating a loyal and interactive follower base.

1.9

Avg Likes/Tweet

0.4

Avg Retweets/Tweet

6,252

Total Likes

1,415

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

0

Median Retweets

3

75th Percentile

666

Top Tweet

0.01

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

95.9%

Original

1.2%

Replies

2.7%

Retweets

0.2%

Quotes

0.0%

Threads

1.8%

With Media

94.7%

With Links

11.0%

With #Tags

9.9%

With @Mentions

2.5%

With Emojis

122

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.01

Reply/Original Ratio

0.07

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

86.9%

Weekday Posts

13.1%

Weekend Posts

Top Hashtags

#thebump (104) #mondaymotivation (10) #wednesdaywisdom (10) #blackmaternalhealthweek (9) #breastfeeding (9) #realtalk (8) #blackhistorymonth (6) #pregnancy (6) #cybermonday (6) #grammys (5)

Most Mentioned

@thebump (57) @ashleygraham (8) @target (7) @kyliejenner (6) @nationalmedassn (6) @first5sac (5) @janieandjack (5) @carters (5) @4kira4moms (5) @cu_womenshealth (4)

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Content Strategy Analysis

Based on 3,247 tweets

Content Type Distribution

Content Breakdown

Original Tweets 3,115 (96%)
Replies 38 (1%)
Retweets 88 (3%)
Quote Tweets 6 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 88 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,247 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience consists of parents and parents-to-be seeking guidance and connection. The content is tailored to address the emotional and practical challenges of parenting.

Average

Audience Quality

34.0%

Suspicion Index

48.5%

Low-Quality %

5

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

51.8%

Empty Bio

56.5%

<10 Tweets

5.5%

Mass Following (>2K)

0.0%

New (<90 days)

64.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

84.0%

No URL

45.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

90,643,034

Total Potential Reach

5

Median Follower Reach

40

75th Percentile Reach

3.3%

>1K followers

0.5%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

25.7%

Creators

12,844 accounts

17.8%

Consumers

8,922 accounts

56.5%

Dormant

28,234 accounts

188

Verified Followers

0.38% of total

4.5%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (673) California, USA (244) Los Angeles, CA (195) New York, NY (184) London, England (163) Chicago, IL (136) Florida, USA (133) United Kingdom (128) New York, USA (127) Texas, USA (122)

251

Verified Followers

0.25% of total

6,722

Protected Accounts

6.72% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@jimmyfallon 50,797,887 Comedian Comedy, TV, Music
@JohnCena 14,104,314 Wrestler Wrestling, Motivation, Self-promotion
@Alyssa_Milano 3,501,771 - -
@6BillionPeople 2,036,007 - -
@StephanieAbrams 1,954,931 Meteorologist Weather, Meteorology, Morning TV
@Kenyans 1,323,347 Media News, Kenya, Media
@MissAmyChilds 1,249,523 Entrepreneur Fashion, Beauty, Motherhood
@F1abraham 1,044,639 Reality TV Star Self-Help, Memoir, Social Impact
@preschoolers 930,482 Education Education, Learning activities, Resources
@RuthPayne0990 739,041 Inspirational Speaker Environment, Mindfulness, Reflection

Top Keywords in Follower Bios

mom (2,627) love (2,457) life (2,289) wife (1,726) baby (1,429) mother (1,184) family (1,140) music (966) kids (957) health (915)

Top Hashtags in Follower Bios

#momlife (81) #parenting (78) #election2016 (70) #1 (56) #blogger (52) #baby (43) #pregnancy (41) #family (40) #mom (38) #boymom (38)

39,622

Followers With Bio

60,378

Followers Without Bio

39.62%

% With Bio

60.38%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,247 analyzed

1,396

Combined Engagement

1,167

Total Likes

229

Total Retweets

279

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

60%

With @Mentions

80%

With Links

Topical Analysis:

Parenting Self-Compassion Community Support Personal Growth Family Life

Key Insights & Takeaways

The content often highlights emotional and personal growth, focusing on self-compassion and the joys of parenting. The use of hashtags like #HarryandMeghan suggests a strategic approach to reach specific demographics and trends. The account emphasizes real-life experiences, making it relatable and supportive for its audience.

Strengths

  • + Established follower base of 415,625
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @thebump reveals an growing Twitter presence with 415,625 followers. The account demonstrates a content-creator strategy, averaging 2.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025