TheCable

TheCable

@thecableng

Nigeria's independent online newspaper

Nigeria https://www.thecable.ng/ Joined 2013-10-11 Date of Analysis: Dec 16, 2025

1,209,398

Followers

4,692

Following

263,263

Tweets

102.0

Avg Engagement

1,100

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @thecableng's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mega Influencer (1M+)
  • Account Age:2013-10-11
  • Verification:No
  • Location:Nigeria

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:76.5
  • Avg Retweets per Tweet:25.4
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account consistently receives a high number of likes and retweets, indicating strong audience interaction. Its content is often shared widely, suggesting relevance and timeliness.

76.5

Avg Likes/Tweet

25.4

Avg Retweets/Tweet

248,784

Total Likes

82,643

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

20

Median Likes

6

Median Retweets

62

75th Percentile

20,780

Top Tweet

0.08

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

55.4%

Original

23.9%

Replies

20.6%

Retweets

0.1%

Quotes

0.0%

Threads

1.3%

With Media

79.4%

With Links

15.6%

With #Tags

30.3%

With @Mentions

0.8%

With Emojis

145

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.43

Reply/Original Ratio

0.01

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

59.9%

Weekday Posts

40.1%

Weekend Posts

Top Hashtags

#nigeriadecides2023 (152) #inecelectionresult (86) #electionresults (59) #nigerianelections2023 (34) #thecableindex (31) #electionday (20) #nigeriadecide2023 (18) #factcheck (13) #lagosdecides2023 (9) #bbtitans (9)

Most Mentioned

@cablelifestyle (337) @thecableng (269) @thecableindex (75) @mbuhari (38) @inecnigeria (33) @atiku (25) @officialefcc (20) @simonkolawole (17) @officialapcng (17) @officialpdpnig (16)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,800 (55%)
Replies 777 (24%)
Retweets 669 (21%)
Quote Tweets 4 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 669 retweets (21% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience is likely Nigerian citizens interested in news and political commentary. The account also attracts international followers due to its coverage of Nigerian affairs.

Average

Audience Quality

33.1%

Suspicion Index

44.2%

Low-Quality %

8

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

56.1%

Empty Bio

49.7%

<10 Tweets

2.6%

Mass Following (>2K)

0.0%

New (<90 days)

69.3%

Low Ratio (<0.1)

0.0%

New (<180 days)

94.8%

No URL

32.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

11,192,813

Total Potential Reach

8

Median Follower Reach

35

75th Percentile Reach

1.8%

>1K followers

0.1%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

21.5%

Creators

10,772 accounts

28.8%

Consumers

14,376 accounts

49.7%

Dormant

24,852 accounts

71

Verified Followers

0.14% of total

7.0%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Lagos, Nigeria (2,717) Nigeria (2,380) Abuja, Nigeria (670) Lagos (358) Federal Capital Territory, Nig (264) Port Harcourt, Nigeria (254) Kano, Nigeria (245) Kaduna, Nigeria (235) Ibadan, Nigeria (210) Enugu, Nigeria (169)

140

Verified Followers

0.14% of total

3,592

Protected Accounts

3.59% of total

2 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@BankyW 3,826,887 Entertainer Music, Movies, Media
@LarryMadowo 2,456,316 Journalist Journalism, Travel, Humor
@LeBronJames 1,003,878 - -
@NaetoC 951,353 Musician Music, Fashion, Entertainment
@iownjd 779,034 Lawyer learn, inspire, engage
@advocatemahere 654,784 Lawyer Constitutional Law, African Development, MDC Alliance
@EvaAlordiah 391,222 Writer Writer, Rapper, Business Coach
@garyalsmith 357,642 Sports Journalist Sports, Media, World Cup
@Irunnia_ 307,989 Digital Marketer Digital Marketing, Brand Strategy, Advertising
@IGkagara 146,968 - -

Top Keywords in Follower Bios

god (2,832) love (2,282) life (1,773) lover (1,538) business (1,336) simple (1,143) music (1,080) designer (1,004) nigeria (983) easy (914)

Top Hashtags in Follower Bios

#mufc (76) #obidient (53) #bitcoin (37) #cfc (35) #endsars (33) #crypto (32) #ynwa (28) #nft (27) #arsenal (26) #ggmu (25)

45,456

Followers With Bio

54,544

Followers Without Bio

45.46%

% With Bio

54.54%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

54,312

Combined Engagement

41,209

Total Likes

13,103

Total Retweets

10,862

Avg per Tweet

Key Metrics for Viral Tweets

20%

With Media

20%

With Hashtags

40%

With @Mentions

100%

With Links

Topical Analysis:

Nigerian Politics Public Figures Election Coverage Media Analysis Social Commentary

Key Insights & Takeaways

TheCable frequently covers political figures and their statements, indicating a focus on Nigerian politics. It shares articles that often involve public figures and major events, suggesting a blend of news and analysis. The use of hashtags like #NigeriaDecides2023 highlights its role in political discourse and election coverage.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 1,209,398
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @thecableng reveals an well-established Twitter presence with 1,209,398 followers. The account demonstrates a content-creator strategy, averaging 102.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025