CALM
Campaign Against Living Miserably 👊 #UnitedAgainstSuicide ☎️ Helpline & webchat open 5pm - midnight daily. We can't offer support on Twitter.
88,737
Followers
3,111
Following
30,946
Tweets
38.0
Avg Engagement
653
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @theCALMzone's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-03-08
- Verification:No
- Location:United Kingdom
Data Summary
- Tweets Analyzed:3,227
- Avg Likes per Tweet:24.8
- Avg Retweets per Tweet:13.2
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,227 tweetsThe account consistently receives a high number of likes and retweets, indicating strong audience interaction. The engagement is likely driven by the emotional and impactful nature of the content shared.
24.8
Avg Likes/Tweet
13.2
Avg Retweets/Tweet
79,903
Total Likes
42,742
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
11
Median Likes
5
Median Retweets
38
75th Percentile
5,246
Top Tweet
0.43
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
80.2%
Original
13.6%
Replies
5.1%
Retweets
1.1%
Quotes
0.0%
Threads
0.5%
With Media
92.7%
With Links
37.1%
With #Tags
28.5%
With @Mentions
18.9%
With Emojis
248
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.17
Reply/Original Ratio
0.2
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
60.2%
Weekday Posts
39.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,227 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 166 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,227 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe primary audience includes individuals struggling with mental health issues, their families, and supporters of suicide prevention initiatives. The content is also aimed at encouraging public awareness and community involvement.
Good
Audience Quality
16.5%
Suspicion Index
16.7%
Low-Quality %
128
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
24.7%
Empty Bio
13.8%
<10 Tweets
18.1%
Mass Following (>2K)
0.0%
New (<90 days)
28.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
74.3%
No URL
8.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
37,710,079
Total Potential Reach
128
Median Follower Reach
467
75th Percentile Reach
13.5%
>1K followers
1.8%
>10K followers
0.6%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
68.7%
Creators
6,865 accounts
17.5%
Consumers
1,752 accounts
13.8%
Dormant
1,381 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
105
Verified Followers
1.05% of total
1,092
Protected Accounts
10.92% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,096,900 | Wrestler | Wrestling, Motivation, Self-promotion |
| @thetimes | 1,770,286 | News outlet | News, Journalism, Subscription |
| @henrywinter | 1,355,111 | Sports Journalist | Football, Sports, Journalism |
| @StanCollymore | 891,295 | Football Analyst | Football, Anti-Racism, Mental Health |
| @NorwichCityFC | 877,158 | Football Club | Football, Norwich, Community |
| @NHSMillion | 801,612 | Supporters | Gratitude, Support, Campaign |
| @NOH8Campaign | 799,131 | Activism | equality, bullying, discrimination |
| @CAA_Official | 739,278 | Musician | Industrial, Goth, ElectroPunk |
| @bateson87 | 722,079 | Gamer | Gaming, eSports, Energy Drinks |
| @KerrangMagazine | 678,066 | Music journalism | rock music, metal, alternative |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,526
Followers With Bio
2,474
Followers Without Bio
75.26%
% With Bio
24.74%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,227 analyzed17,270
Combined Engagement
13,562
Total Likes
3,708
Total Retweets
3,454
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
The bench scenes in #AfterLife are iconic. So we’ve worked @NetflixUK & @rickygervais to put 25 benches around the UK - inscribed with that crucial line from the show, “Hope is everything” - to help people talk about what's on their mind. https://t.co/rezQWl4Jsv https://t.c
This World Suicide Prevention Day, we have one simple message for anyone who's struggling. #Stay Stand with us and help us tell anyone and everyone who can't see a way out: "Things can change". To say to them: "Please stay". https://t.co/XOyu8twRf4
A few small words can make the biggest difference. That's why today, on #WorldMentalHealthDay, we’re asking you to #TellAMate they’re great. Yeah, it can feel cringe. But we know from our helpline that one word, one conversation, can be the reason someone stays. https://t.co/4tz
Ash wanted to end it all. But he spoke to our helpline in his darkest moments and was able to find hope. This is his letter to his past self. To show that things can get better. Things can change. #Stay 💚 https://t.co/XOyu8tfgnw https://t.co/YMwpp1NdIr
In case you missed it 📢 We worked with @NetflixUK, @rickygervais and the team behind #AfterLife to stick 25 benches around the UK - all inscribed with that crucial line from the show: “Hope is everything”. To help people talk about what’s on their mind. https://t.co/aY0lnJYYR2 h
Key Insights & Takeaways
The account leverages popular media references to increase relatability and reach a broader audience. Collaborations with well-known figures and brands help amplify their message and credibility. Campaigns around significant dates like World Suicide Prevention Day and World Mental Health Day drive targeted engagement and awareness.
Strengths
- + Established follower base of 88,737
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @theCALMzone reveals an growing Twitter presence with 88,737 followers. The account demonstrates a content-creator strategy, averaging 38.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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