Wales Millennium Centre
We are Wales Millennium Centre. Fire for the imagination 🔥 (Cymraeg? ewch i @yGanolfan)
62,772
Followers
3,032
Following
26,182
Tweets
13.8
Avg Engagement
463
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @theCentre's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-01-29
- Verification:No
- Location:Cardiff Bay, Wales
Data Summary
- Tweets Analyzed:3,239
- Avg Likes per Tweet:9.0
- Avg Retweets per Tweet:4.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,239 tweetsTheCentre's tweets receive moderate engagement, with an average of 459 likes and 135 retweets per post. Their content often includes calls to action and community-driven themes.
9.0
Avg Likes/Tweet
4.8
Avg Retweets/Tweet
29,092
Total Likes
15,607
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
2
Median Retweets
13
75th Percentile
970
Top Tweet
0.22
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
64.4%
Original
11.3%
Replies
17.5%
Retweets
6.8%
Quotes
0.0%
Threads
1.0%
With Media
90.6%
With Links
19.6%
With #Tags
48.5%
With @Mentions
60.6%
With Emojis
232
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.18
Reply/Original Ratio
0.39
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
87.5%
Weekday Posts
12.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,239 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 567 retweets (18% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,239 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersTheir audience is likely interested in arts, culture, and local events in Wales. They engage with followers through interactive content and event promotions.
Good
Audience Quality
19.4%
Suspicion Index
25.0%
Low-Quality %
76
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
33.5%
Empty Bio
23.9%
<10 Tweets
12.2%
Mass Following (>2K)
0.0%
New (<90 days)
33.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
74.3%
No URL
16.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
8,675,802
Total Potential Reach
76
Median Follower Reach
356
75th Percentile Reach
11.1%
>1K followers
1.2%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
56.8%
Creators
5,680 accounts
19.3%
Consumers
1,931 accounts
23.9%
Dormant
2,389 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
47
Verified Followers
0.47% of total
1,060
Protected Accounts
10.6% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @michaelsheen | 627,740 | Actor | Welsh, Actor, Flying Monkey |
| @zammit_marc | 385,177 | Filmmaker | Film, Acting, Producing |
| @MattNavarra | 166,393 | Social Media Consultant | Social media, industry commentary, geek culture |
| @DjCellBlock | 147,702 | Music Producer | Music production, Blockchain, NFTs |
| @AestheticaMag | 117,230 | Magazine | Art, Culture, Subscription |
| @ChrisMattCook | 113,963 | Actor | Acting, Drumming, Collecting |
| @MICHELLEgotBARS | 111,800 | Radio Host | Music, Beats, Radio |
| @ScottQuinnell | 100,095 | Motivational Speaker | Motivational speaking, TV, Radio |
| @VictoriaScone | 90,296 | Actress | Acting, Drag Queen, LGBTQ+ |
| @MattAndCO | 81,724 | Blogger | Blogger, Product reviews, Collaboration |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,646
Followers With Bio
3,354
Followers Without Bio
66.46%
% With Bio
33.54%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,239 analyzed4,002
Combined Engagement
2,618
Total Likes
1,384
Total Retweets
800
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
We're still here. We're still closed and we're still showing our support for everyone struggling to work across our industry by lighting up red once again🔴 #WeMakeEvents #LightItInRed https://t.co/24SxaNiXe2
Tonight we continue to #LightItInRed in support of all the UK’s live event venues, and the amazing staff and freelancers in our sector who bring the live events we love to life. #WeMakeEvents #FreelancersMakeTheatreWork #theatre #festival #LetTheMusicPlay #OliverDowden https://t
RT @Urdd: Mae’n amser deffro. ⏰ Mae pobl ifanc Cymru yn galw ar bawb ar draws y byd i beidio gohirio’r agenda #ArgyfwngHinsawdd. We can’t ignore the #ClimateEmergency. It’s time to wake up and take action. 🌍 #Heddwch100 🏴 https://t.co/K33gJakHEV https://t.co/KmZSa0b5uF
Happy birthday to us 🥳 15 years ago today, our building was opened to the public! In that time, 1.5 million people have visited us every year - that's more than 20 million 🤯 Thank you to all who have supported us, and here's to another great 15 years. https://t.co/WhNViMP8jV
With much regret, we have closed Wales Millennium Centre until at least January 2021, due to the Coronavirus pandemic. For full details, please see our website and our statement below about our extended temporary closure >> https://t.co/w6OsRUSeTI https://t.co/vFUqU0VLMa
Key Insights & Takeaways
They emphasize community support and solidarity, especially during challenging times. They highlight their 15-year anniversary and the impact of their venue. They use visual and emotional language to connect with their audience.
Strengths
- + Established follower base of 62,772
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @theCentre reveals an growing Twitter presence with 62,772 followers. The account demonstrates a content-creator strategy, averaging 13.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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