The Courier
Official Twitter of The Courier. At the heart of Tayside and Fife since 1816. Part of @DC_Thomson.
56,380
Followers
868
Following
121,602
Tweets
3.3
Avg Engagement
325
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @thecourieruk's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-04-16
- Verification:No
- Location:Dundee, UK
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:2.2
- Avg Retweets per Tweet:1.1
- Followers Analyzed:50,000
Engagement Analysis
Based on 500 tweetsThe account shows a balanced engagement pattern, with an average of 31 likes and 11 retweets per tweet. While not extremely high, the engagement suggests a consistent and active audience interested in the content shared.
2.2
Avg Likes/Tweet
1.1
Avg Retweets/Tweet
1,079
Total Likes
573
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
3
75th Percentile
115
Top Tweet
0.06
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
86.2%
Original
7.4%
Replies
6.4%
Retweets
0.0%
Quotes
0.0%
Threads
0.8%
With Media
93.4%
With Links
8.8%
With #Tags
19.2%
With @Mentions
14.2%
With Emojis
136
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.09
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
79.4%
Weekday Posts
20.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 32 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely local residents of Tayside and Fife, interested in regional news and community events. They may also include followers of DC Thomson and those interested in Scottish news and culture.
Average
Audience Quality
30.2%
Suspicion Index
47.3%
Low-Quality %
11
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
57.8%
Empty Bio
47.5%
<10 Tweets
7.1%
Mass Following (>2K)
0.0%
New (<90 days)
49.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.2%
No URL
36.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
44,592,289
Total Potential Reach
11
Median Follower Reach
111
75th Percentile Reach
6.9%
>1K followers
0.8%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
35.1%
Creators
17,556 accounts
17.4%
Consumers
8,711 accounts
47.5%
Dormant
23,733 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
542
Verified Followers
1.01% of total
4,959
Protected Accounts
9.29% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,676 | Wrestler | Wrestling, Motivation, Self-promotion |
| @hootsuite | 7,326,369 | Social Media Manager | Social media, news, tips |
| @NicolaSturgeon | 1,519,434 | Politician | Books, Politics, Scotland |
| @soledadobrien | 1,320,032 | Journalist | working, mom, journalist |
| @campbellclaret | 1,006,008 | Writer | Writing, Communication, Mental Health |
| @CSuiteConfess | 1,005,921 | Executive Coach | #MeToo, Executives, Navigating |
| @SarahBrownUK | 989,546 | Advocate | Education, Global Crisis, Podcast |
| @rogerhamilton | 929,479 | Entrepreneur | education, entrepreneurship, futurism |
| @STVNews | 579,585 | News Outlet | News, Scotland, Updates |
| @WarrenWhitlock | 479,171 | Entrepreneur | blockchain, AI, digitalmarketing |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
23,588
Followers With Bio
29,818
Followers Without Bio
44.17%
% With Bio
55.83%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed295
Combined Engagement
218
Total Likes
77
Total Retweets
59
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
We toured the brand new Tartan exhibit at @VADundee with none other than Outlander star and Tartan Ambassador @grahammctavish 🏴 https://t.co/iq8VAWDdw9
BREAKING: Nicola Sturgeon's husband Peter Murrell has been arrested. The 58-year-old is understood to have been taken into custody in connection with a probe into SNP finances. https://t.co/w2vY2HnmhL
The Markinch boys didn't want Archie to feel different after he lost his hair to chemotherapy again❤️https://t.co/tWPHBhnjPt
RT @VADundee: New video from @thecourieruk 🎥 Join Graham McTavish as he looks around our latest exhibition, and talks all things Tartan!…
Good morning from The Courier. In today's Dundee and Angus edition: • @EilishMccolgan wins Berlin Half Marathon • Angus @RNLI crews recognised for their bravery during #StormArwen: https://t.co/rj51T7hMJa • Angus strawberries ready to hit shelves: https://t.co/iAtpbgYYJT http
Key Insights & Takeaways
The account frequently shares human-interest stories and local events, which likely contribute to its engagement. It has a strong connection to the local community and highlights regional issues and personalities. The inclusion of breaking news and celebrity-related content suggests a strategy to attract a broader audience.
Strengths
- + Established follower base of 56,380
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @thecourieruk reveals an growing Twitter presence with 56,380 followers. The account demonstrates a content-creator strategy, averaging 3.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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