Ghana Broadcasting Corporation
Official account of Ghana Broadcasting Corporation (@GTV_Ghana @mygtvsports @obonutv_ @GBCuniiqfm @lstv_gh). News from Ghana and around the world.
96,400
Followers
1,475
Following
85,761
Tweets
5.5
Avg Engagement
241
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @thegbcghana's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-06-23
- Verification:No
- Location:Accra, Ghana
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:4.5
- Avg Retweets per Tweet:1.0
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account shows consistent engagement with an average of 218 likes and 49 retweets per tweet. However, the engagement rate appears relatively low compared to other accounts in the news sector.
4.5
Avg Likes/Tweet
1.0
Avg Retweets/Tweet
14,598
Total Likes
3,373
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
0
Median Retweets
5
75th Percentile
598
Top Tweet
0.06
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
97.1%
Original
1.0%
Replies
1.8%
Retweets
0.0%
Quotes
0.0%
Threads
0.1%
With Media
98.7%
With Links
32.8%
With #Tags
4.7%
With @Mentions
0.8%
With Emojis
83
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
89.1%
Weekday Posts
10.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 60 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is likely Ghanaian citizens interested in local and international news. The account also reaches a broader audience through its affiliated channels and social media presence.
Average
Audience Quality
34.9%
Suspicion Index
46.6%
Low-Quality %
13
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
59.6%
Empty Bio
51.1%
<10 Tweets
7.4%
Mass Following (>2K)
0.0%
New (<90 days)
68.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
94.2%
No URL
33.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
18,179,347
Total Potential Reach
13
Median Follower Reach
61
75th Percentile Reach
2.5%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
21.4%
Creators
2,136 accounts
27.6%
Consumers
2,756 accounts
51.1%
Dormant
5,108 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
15
Verified Followers
0.15% of total
375
Protected Accounts
3.75% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,095,090 | Wrestler | Wrestling, Motivation, Self-promotion |
| @LeBronJames | 979,443 | - | - |
| @y1025fm | 364,961 | Radio Host | Music, Entertainment, Youth |
| @hughes_onair | 180,327 | Broadcaster | Broadcasting, MC, Entertainment |
| @__Sharyf | 161,972 | Brand Ambassador | Football, Brand Ambassador, Chelsea |
| @metrotvgh | 143,823 | Media | News, Television, Media |
| @Adom1063fm | 122,159 | Radio Host | Music, News, Entertainment |
| @UmaruSanda | 108,425 | Journalist | Journalism, Ghana, Cowboy |
| @akwasisarpong | 98,736 | Journalist | News, Presenter, Dad |
| @MarkMwandosya | 86,166 | Politician | Politics, Education, Engineering |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,043
Followers With Bio
5,957
Followers Without Bio
40.43%
% With Bio
59.57%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed1,835
Combined Engagement
1,316
Total Likes
519
Total Retweets
367
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
Newcastle fans raise funds to help build new school in Ghana in honour of Christian Atsu https://t.co/mygbN7Q7RB
President Akufo-Addo receives visiting @Harvard students at Jubilee House #GTVBreakfast https://t.co/52hB4k3Wu1
🗣️ "Atsu promised to help me complete my school." https://t.co/ejbp0WkHOa
Ghanaian cocoa farmers say Al Jazeera report on child labour was stage-managed #GTVBreakfast https://t.co/EC4uTDLhDd
RT @GTV_Ghana: BREAKING NEWS: Gory accident on the Tema bound side of the Accra-Tema Motorway claims 2 lives on the spot. Eyewitnesses say the driver was speeding and weaving through other vehicles when he lost control and crashed into a parked articulated truck. https://t.co/yW
Key Insights & Takeaways
The account often highlights community-driven initiatives, such as the Newcastle fans' fundraising for a school in Ghana. It frequently covers political and diplomatic events, like the visit of Harvard students to Ghana. The content includes direct quotes and personal stories, which may help humanize the news and increase relatability.
Strengths
- + Established follower base of 96,400
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @thegbcghana reveals an growing Twitter presence with 96,400 followers. The account demonstrates a content-creator strategy, averaging 5.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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