The Martin Luther King, Jr. Center
Official living memorial to Dr. Martin Luther King Jr., founded by Coretta Scott King to educate on nonviolence & create the Beloved Community, CEO-@BerniceKing
219,115
Followers
585
Following
25,202
Tweets
848.9
Avg Engagement
1,163
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TheKingCenter's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-05-12
- Verification:No
- Location:Atlanta, GA
Data Summary
- Tweets Analyzed:3,242
- Avg Likes per Tweet:220.7
- Avg Retweets per Tweet:628.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,242 tweetsThe account consistently receives high engagement with average likes and retweets, indicating strong public interest in its messages. Verified accounts and trending topics help boost visibility and interaction.
220.7
Avg Likes/Tweet
628.2
Avg Retweets/Tweet
715,470
Total Likes
2,036,690
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
16
Median Likes
36
Median Retweets
342
75th Percentile
86,846
Top Tweet
3.87
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
40.7%
Original
15.3%
Replies
42.0%
Retweets
2.1%
Quotes
0.0%
Threads
0.8%
With Media
57.6%
With Links
54.7%
With #Tags
54.7%
With @Mentions
3.6%
With Emojis
161
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.38
Reply/Original Ratio
0.05
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
73.6%
Weekday Posts
26.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,242 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,361 retweets (42% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,242 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience includes civil rights advocates, educators, and individuals interested in nonviolence and social justice. It also reaches a broader public through high-profile tweets and hashtags.
Average
Audience Quality
20.0%
Suspicion Index
16.5%
Low-Quality %
108
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
26.3%
Empty Bio
11.3%
<10 Tweets
24.3%
Mass Following (>2K)
0.0%
New (<90 days)
41.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.0%
No URL
6.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
161,796,916
Total Potential Reach
108
Median Follower Reach
433
75th Percentile Reach
13.7%
>1K followers
2.1%
>10K followers
0.5%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
73.0%
Creators
36,520 accounts
15.7%
Consumers
7,835 accounts
11.3%
Dormant
5,645 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
978
Verified Followers
0.97% of total
13,285
Protected Accounts
13.15% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @justinbieber | 113,013,834 | Singer | Music, Justice, Album |
| @NFL | 32,954,886 | Athlete | Football, Tight End, Humor |
| @JohnCena | 14,100,181 | Wrestler | Wrestling, Motivation, Self-promotion |
| @TheDailyShow | 9,437,983 | Comedy Show | Comedy, News, Activism |
| @MarkRuffalo | 8,333,296 | Actor | climate justice, actor, director |
| @hcapriles | 7,047,293 | Politician | Politics, Venezuela, Activism |
| @McDonalds | 4,764,885 | Fast Food | Fast Food, Grimace, Friendship |
| @IAMJHUD | 4,037,618 | Entertainer | Music, Acting, Film |
| @UNESCO | 3,683,835 | Organization | Education, Sciences, Culture |
| @BET | 2,772,929 | Entertainment | TV shows, entertainment, music |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
74,086
Followers With Bio
26,905
Followers Without Bio
73.36%
% With Bio
26.64%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,242 analyzed348,848
Combined Engagement
133,678
Total Likes
215,170
Total Retweets
69,770
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
Today. https://t.co/kXkggd3jnp
RT @JoshAllenQB: Please pray for our brother.
No person, no family, no community, no people should be made to suffer such trauma. #TyreNichols https://t.co/1t0IAGfwCB
RT @POTUS: Moments ago I spoke to Brittney Griner. She is safe. She is on a plane. She is on her way home. https://t.co/FmHgfzrcDT
RT @Mike_Hixenbaugh: Across the street from the NRA convention: “Am I next?” https://t.co/bEl9vLY6gG
Key Insights & Takeaways
The account frequently highlights current social justice issues and trauma, showing a focus on real-time activism. It uses hashtags effectively to increase reach and encourage participation. The content often ties back to Dr. King's legacy, emphasizing the importance of nonviolence and community building.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 219,115
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TheKingCenter reveals an well-established Twitter presence with 219,115 followers. The account demonstrates a content-creator strategy, averaging 848.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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