The Lantern
The independent student voice of The Ohio State University since 1881. Follow @LanternSports for tailored updates regarding athletics.
49,853
Followers
306
Following
36,827
Tweets
7.4
Avg Engagement
663
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TheLantern's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-01-02
- Verification:No
- Location:Columbus, Ohio
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:4.3
- Avg Retweets per Tweet:3.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,248 tweetsThe account has an average of 596 likes and 45 retweets per tweet, indicating moderate engagement. While not highly interactive, the content is consistently shared and liked by the audience.
4.3
Avg Likes/Tweet
3.1
Avg Retweets/Tweet
13,826
Total Likes
10,143
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
1
Median Retweets
5
75th Percentile
2,153
Top Tweet
0.15
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
40.3%
Original
13.4%
Replies
45.3%
Retweets
1.0%
Quotes
0.0%
Threads
0.5%
With Media
90.1%
With Links
15.8%
With #Tags
47.4%
With @Mentions
2.4%
With Emojis
183
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.33
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
67.5%
Weekday Posts
32.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,472 retweets (45% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is likely students, alumni, and sports enthusiasts of Ohio State University. The account also attracts general followers interested in campus news and events.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
67
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.6%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
9,621,075
Total Potential Reach
67
Median Follower Reach
265
75th Percentile Reach
7.2%
>1K followers
0.9%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,797
Protected Accounts
17.97% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @joncoopertweets | 1,292,342 | Political Strategist | Politics, Fundraising, Campaigns |
| @yashar | 706,098 | Journalist | Politics, News, Culture |
| @BraxtonMiller5 | 465,749 | Athlete | Football, Samsung, Galaxy |
| @SethDavisHoops | 310,534 | Sports Journalist | College hoops, Senior Writer, Soccer |
| @Buckeye_Nation | 278,816 | Fan Site | Ohio State, Buckeyes, Alumni |
| @KimMangone | 248,034 | Engineer | Single Mom, USAF Vet, Engineer |
| @theferocity | 225,701 | Author | Writing, LGBTQ+, Literature |
| @rebeccagrants | 187,880 | Sportscaster | movies, TV, sports |
| @BostonMagazine | 169,804 | Media | news, politics, food |
| @LaVidaBaseball | 148,135 | Sports Media | Latino culture, baseball, passion |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,155
Followers With Bio
3,845
Followers Without Bio
61.55%
% With Bio
38.45%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed6,314
Combined Engagement
3,803
Total Likes
2,511
Total Retweets
1,263
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
Former Ohio State running back Master Teague opens the vigil for Dwayne Haskins with a prayer. https://t.co/K7LaV1OVya
Joe Burrow has arrived at Ohio Stadium. https://t.co/iOK8mrdf9n
RT @LanternSports: LeBron James and son, Bronny, throw up an I-O in response to Block "O''s" O-H call. https://t.co/CBKQYV2scB
RT @KingJames: I-O #GoBuckeyes🌰 https://t.co/5dIh9yBLEg
RT @LanternSports: The moment E.J. Liddell became a Pelican: https://t.co/YB69gfHQkH
Key Insights & Takeaways
The account frequently highlights Ohio State athletics and campus events, which aligns with its student-run identity. The use of verified links in top tweets suggests a focus on providing direct access to content or events. The account's emphasis on sports and campus life indicates a strong connection to the university community.
Strengths
- + Established follower base of 49,853
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TheLantern reveals an growing Twitter presence with 49,853 followers. The account demonstrates a content-creator strategy, averaging 7.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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