TNW

TNW

@thenextweb

The Heart of Tech ❤️

Amsterdam, The Netherlands https://thenextweb.com/ Joined 2007-12-05 Date of Analysis: Dec 16, 2025

1,623,333

Followers

511

Following

228,896

Tweets

5.7

Avg Engagement

29,608

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @thenextweb's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mega Influencer (1M+)
  • Account Age:2007-12-05
  • Verification:No
  • Location:Amsterdam, The Netherlands

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:4.2
  • Avg Retweets per Tweet:1.5
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account has a steady engagement rate, with tweets receiving moderate likes and retweets. The content is well-received, suggesting a loyal and active follower base.

4.2

Avg Likes/Tweet

1.5

Avg Retweets/Tweet

13,576

Total Likes

4,971

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

3

Median Likes

1

Median Retweets

7

75th Percentile

250

Top Tweet

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

83.0%

Original

14.9%

Replies

1.9%

Retweets

0.2%

Quotes

0.0%

Threads

0.5%

With Media

88.3%

With Links

4.3%

With #Tags

11.4%

With @Mentions

8.9%

With Emojis

130

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.18

Reply/Original Ratio

0.08

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

81.9%

Weekday Posts

18.1%

Weekend Posts

Top Hashtags

#tnwconference (67) #tnwvalencia (47) #tnwvalència (6) #valencia (6) #tech (5) #tnw (4) #mwc23 (3) #techconference (2) #startups (2) #startup (2)

Most Mentioned

@jobbio (169) @callumbooth (47) @tnwevents (29) @thenextweb (13) @vlctechcity (8) @startup_vlc (8) @vitemprende (6) @lanzaderaes (5) @mrgreene1977 (5) @zubigroup (4)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,699 (83%)
Replies 483 (15%)
Retweets 63 (2%)
Quote Tweets 5 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 63 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is primarily interested in technology, innovation, and digital culture. The content appeals to both industry professionals and tech enthusiasts.

Average

Audience Quality

29.0%

Suspicion Index

31.2%

Low-Quality %

25

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

37.2%

Empty Bio

35.2%

<10 Tweets

15.9%

Mass Following (>2K)

0.0%

New (<90 days)

61.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

78.2%

No URL

25.3%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

48,790,728

Total Potential Reach

25

Median Follower Reach

141

75th Percentile Reach

5.7%

>1K followers

1.0%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

43.0%

Creators

21,495 accounts

21.8%

Consumers

10,922 accounts

35.2%

Dormant

17,583 accounts

895

Verified Followers

1.79% of total

12.7%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

India (429) United States (355) London, England (328) Lagos, Nigeria (219) London (215) Bengaluru, India (186) Los Angeles, CA (163) New York, NY (157) United Kingdom (149) New York, USA (146)

1,827

Verified Followers

1.81% of total

11,903

Protected Accounts

11.79% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,105,448 Wrestler Wrestling, Motivation, Self-promotion
@KameronBennett 1,809,269 DJ Music, DJing, Booking
@TwitterBusiness 1,352,647 - -
@jefrinichol 1,273,330 - -
@adage 992,162 Advertising advertising, marketing, innovation
@StartupPro 981,906 Entrepreneurship Entrepreneurship, Technology, Investing
@ZachBoychuk 830,112 Hockey Player Hockey, Meme/NFT Trading, Ethereum
@palaciohierro 813,913 Retail Moda, Tendencias, Clientes
@TanyaTate 752,063 Entertainer Modeling, Acting, Directing
@ARTEM_KLYUSHIN 720,494 Politician Russian politics, diplomacy, international relations

Top Keywords in Follower Bios

tech (3,670) digital (2,588) marketing (2,323) technology (2,157) love (2,051) engineer (1,931) business (1,925) software (1,891) life (1,822) web (1,697)

Top Hashtags in Follower Bios

#ai (397) #tech (342) #bitcoin (322) #blockchain (215) #marketing (210) #technology (199) #innovation (195) #crypto (165) #digital (160) #iot (159)

66,933

Followers With Bio

34,066

Followers Without Bio

66.27%

% With Bio

33.73%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

721

Combined Engagement

514

Total Likes

207

Total Retweets

144

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

60%

With @Mentions

80%

With Links

Topical Analysis:

Technology Web3 Skepticism Humor Digital Culture Innovation

Key Insights & Takeaways

The account often highlights critical perspectives on emerging technologies like Web3, emphasizing skepticism and caution. It uses humor and relatable analogies to engage followers, such as comparing betrayal to cutesy ducks. The content is frequently shared and retweeted, indicating its relevance and resonance with the audience.

Strengths

  • + Established follower base of 1,623,333
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @thenextweb reveals an growing Twitter presence with 1,623,333 followers. The account demonstrates a content-creator strategy, averaging 5.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025