The Paper 澎湃新闻
澎湃新闻，专注时政与思想的媒体开放平台。 Official Twitter account of The Paper, one of #China's leading digital media outlets. Also on Instagram, Facebook, and Youtube!
25,991
Followers
209
Following
16,666
Tweets
284
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @thepapercn's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2019-08-12
- Verification:No
- Location:Shanghai, China
Data Summary
- Followers Analyzed:22,184
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Audience Demographics
Based on 22,184 followersThe primary audience likely includes Chinese citizens interested in news and political discourse. The account's focus on thought leadership suggests it targets an educated and politically aware demographic.
Average
Audience Quality
33.2%
Suspicion Index
45.4%
Low-Quality %
10
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
53.1%
Empty Bio
48.6%
<10 Tweets
10.1%
Mass Following (>2K)
0.0%
New (<90 days)
63.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.7%
No URL
37.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
33,175,359
Total Potential Reach
10
Median Follower Reach
62
75th Percentile Reach
6.8%
>1K followers
1.6%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
32.8%
Creators
7,277 accounts
18.6%
Consumers
4,130 accounts
48.6%
Dormant
10,777 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
201
Verified Followers
0.91% of total
3,165
Protected Accounts
14.27% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @Huawei_Europe | 5,126,521 | Technology | technology, digital transformation, innovation |
| @zlj517 | 1,931,422 | Spokesman | Geopolitics, Diplomacy, Communication |
| @lidangzzz | 1,174,948 | - | - |
| @David62589606 | 1,049,222 | Unknown | N/A |
| @chinaorgcn | 1,047,211 | News service | News, China, Online |
| @wangzhian8848 | 886,537 | Investigative Journalist | Investigative journalism, Hosting, Social media |
| @Na_IMC | 637,377 | Telecommunications | RAN, Western Europe, Huawei |
| @abskoop | 551,445 | Influencer | 虚假推友, TG订阅, 备用 |
| @shanghaidaily | 390,512 | News outlet | news, opinions, analysis |
| @YZOUTWEETS | 351,769 | Commentator | Science, Tech, Travel |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
10,386
Followers With Bio
11,798
Followers Without Bio
46.82%
% With Bio
53.18%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Key Insights & Takeaways
The account is likely used for content distribution and brand visibility rather than direct audience interaction. Its multi-platform presence suggests a strategic approach to media outreach and audience engagement. The lack of engagement metrics may point to a focus on reach rather than interaction.
Strengths
- + Established follower base of 25,991
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @thepapercn reveals an growing Twitter presence with 25,991 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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