Paul Williams
Columnist @rugbyworldmag @URCOfficial. Author of 'Rugby Has F***ing Laws, Not Rules'. Better at tennis, than rugby. Not great at tennis, to be honest.
71,182
Followers
10,607
Following
135,122
Tweets
151.3
Avg Engagement
563
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @thepaulwilliams's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-01-22
- Verification:No
- Location:Cardiff
Data Summary
- Tweets Analyzed:3,245
- Avg Likes per Tweet:18.4
- Avg Retweets per Tweet:132.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,245 tweetsHis tweets typically receive a high number of likes, indicating strong audience approval. Retweets are more moderate, suggesting a loyal but not highly viral following.
18.4
Avg Likes/Tweet
132.9
Avg Retweets/Tweet
59,728
Total Likes
431,304
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
1
Median Retweets
17
75th Percentile
76,267
Top Tweet
2.13
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
9.4%
Original
26.1%
Replies
58.3%
Retweets
6.3%
Quotes
0.0%
Threads
0.5%
With Media
48.0%
With Links
14.2%
With #Tags
85.8%
With @Mentions
36.1%
With Emojis
134
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.77
Reply/Original Ratio
0.11
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
66.9%
Weekday Posts
33.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,245 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 1,891 retweets (58% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,245 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHis audience primarily consists of rugby fans and sports enthusiasts who appreciate both analysis and entertainment. The mix of humor and in-depth commentary appeals to a broad range of followers.
Average
Audience Quality
25.2%
Suspicion Index
35.3%
Low-Quality %
45
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
49.0%
Empty Bio
30.8%
<10 Tweets
11.7%
Mass Following (>2K)
0.0%
New (<90 days)
45.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.9%
No URL
21.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
22,011,039
Total Potential Reach
45
Median Follower Reach
193
75th Percentile Reach
6.5%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
47.2%
Creators
4,719 accounts
22.0%
Consumers
2,199 accounts
30.8%
Dormant
3,082 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
75
Verified Followers
0.75% of total
848
Protected Accounts
8.48% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,074,895 | Wrestler | Wrestling, Motivation, Self-promotion |
| @LeBronJames | 939,031 | - | - |
| @NandosSA | 540,706 | Restaurant | chicken, flame-grilled, PERi-PERi |
| @bootlegger1974 | 358,515 | Unemployed | Fish & chips, Jobseeker's allowance, Chicken factory |
| @JYorkFootball | 315,126 | Musician | Music, Pittsburgh, Entertainment |
| @cooper_m | 238,177 | Journalist | Golf, Writing, Radio |
| @PoppyIsMyName | 216,234 | Podcaster | Podcast, Music, Entertainment |
| @Sport24news | 192,778 | Sports News | Breaking news, Major sporting codes, South Africa |
| @RestaurandoDign | 152,413 | - | - |
| @travisa850 | 133,184 | Cannabis Advocate | Cannabis, GreenLove, Travel |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,095
Followers With Bio
4,905
Followers Without Bio
50.95%
% With Bio
49.05%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,245 analyzed180,202
Combined Engagement
0
Total Likes
180,202
Total Retweets
36,040
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @PicturesFoIder: https://t.co/BLiYorROHy
RT @KarlreMarks: Humans doing the hard jobs on minimum wage while the robots write poetry and paint is not the future I wanted
RT @MikeSington: Wanda Sykes: “Until a drag queen walks into a school and beats eight kids to death with a copy of ‘To Kill A Mockingbird’, I think you’re focusing on the wrong shit.” https://t.co/47YVefRCXl
RT @InternetH0F: :/ https://t.co/Wlg2Fvhf0m
RT @AfricanArchives: “To be African American is to be African without any memory and American without any privilege.” —James Baldwin https://t.co/vhrMg1or4e
Key Insights & Takeaways
Williams often uses humor and personal anecdotes to connect with his audience He highlights standout performances and memorable moments in rugby His content is both informative and entertaining, balancing analysis with lighthearted commentary
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 71,182
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @thepaulwilliams reveals an well-established Twitter presence with 71,182 followers. The account demonstrates a conversation-first approach, averaging 151.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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