The Penny Hoarder
We're one of the world's largest personal finance websites on a mission to help our millions of readers worldwide earn and save money.
249,732
Followers
7,984
Following
57,110
Tweets
2.6
Avg Engagement
1,452
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @thepennyhoarder's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-01-26
- Verification:Yes
- Location:St Petersburg, FL
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:2.1
- Avg Retweets per Tweet:0.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account has moderate engagement with an average of 10 likes and 5 retweets per tweet. Verified accounts make up a small portion of their followers, indicating a mix of real users and possibly bots.
2.1
Avg Likes/Tweet
0.4
Avg Retweets/Tweet
6,966
Total Likes
1,370
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
0
Median Retweets
4
75th Percentile
19
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Consistent
Engagement Pattern
Steady engagement across posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
98.2%
Original
1.7%
Replies
0.0%
Retweets
0.0%
Quotes
0.0%
Threads
0.0%
With Media
99.9%
With Links
7.8%
With #Tags
3.6%
With @Mentions
3.0%
With Emojis
124
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
72.2%
Weekday Posts
27.8%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience includes individuals interested in personal finance, relationship dynamics, and budget-friendly lifestyle tips. They are likely young adults and millennials looking for practical advice on managing money and improving their financial health.
Average
Audience Quality
31.6%
Suspicion Index
43.2%
Low-Quality %
9
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
51.4%
Empty Bio
46.6%
<10 Tweets
8.8%
Mass Following (>2K)
0.0%
New (<90 days)
60.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.0%
No URL
35.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
35,684,979
Total Potential Reach
9
Median Follower Reach
70
75th Percentile Reach
3.9%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
34.3%
Creators
17,148 accounts
19.1%
Consumers
9,548 accounts
46.6%
Dormant
23,304 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
538
Verified Followers
0.53% of total
11,002
Protected Accounts
10.89% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,575 | Wrestler | Wrestling, Motivation, Self-promotion |
| @johncusack | 1,761,169 | Actor | Movies, Activism, Elephants |
| @SinghLions | 1,334,301 | Restaurateur | Food, Travel, Influencer |
| @EVIDEGARAY | 1,163,437 | Comedian | Comedy, TV, Radio |
| @StartupPro | 981,502 | Entrepreneurship | Entrepreneurship, Technology, Investing |
| @LuisOmarTapia | 894,101 | Sports commentator | Soccer, Champions League, Commentator |
| @jrsestaca | 735,239 | Journalist | sports, travel, photography |
| @EuropeDiChan | 568,586 | - | - |
| @IamMzilikazi | 546,913 | Musician | Pan-African music, Album, Rise |
| @ChuckCallesto | 485,139 | Political Strategist | Father, Candidate, Political |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
52,687
Followers With Bio
48,306
Followers Without Bio
52.17%
% With Bio
47.83%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed75
Combined Engagement
51
Total Likes
24
Total Retweets
15
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
One in five people in a relationship think their partner is bad with money, making them 10 times more likely to break up in the future. And that’s the tea. https://t.co/DnnRtwbBJv
Are you an introvert? https://t.co/gEALDOMhn4
Have you ever wondered what happens to lost luggage that never gets found? It ends up at the Unclaimed Baggage store, which is a great place to go bargain shopping online. https://t.co/B3HdjPi4v7
Are prescription drug costs getting out of hand? https://t.co/UhNqoivDOI
Want to work from home? A useful website called @theflexindex will tell you how much remote work 4,000 different employers allow. https://t.co/3oDsvRieQ0
Key Insights & Takeaways
Thepennyhoarder often highlights how financial habits impact relationships, such as the link between money management and relationship stability. They share relatable content that resonates with everyday experiences, like introversion and thrift shopping. Their tweets frequently include links to articles, suggesting a focus on driving traffic to their website for more in-depth financial advice.
Strengths
- + Established follower base of 249,732
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @thepennyhoarder reveals an growing Twitter presence with 249,732 followers. The account demonstrates a content-creator strategy, averaging 2.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access