The Points Guy
Expert points, miles, aviation and travel intel. You're about to be the smartest traveler you know. 📧[email protected]
397,982
Followers
2,383
Following
88,496
Tweets
9.8
Avg Engagement
3,931
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @thepointsguy's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-04-22
- Verification:Yes
- Location:Not specified
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:8.7
- Avg Retweets per Tweet:1.1
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account has moderate engagement with an average of 116 likes and 17 retweets per tweet, indicating a dedicated but niche following.
8.7
Avg Likes/Tweet
1.1
Avg Retweets/Tweet
28,239
Total Likes
3,491
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
1
Median Retweets
11
75th Percentile
187
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
87.6%
Original
11.8%
Replies
0.2%
Retweets
0.4%
Quotes
0.0%
Threads
0.2%
With Media
90.7%
With Links
0.8%
With #Tags
7.6%
With @Mentions
14.4%
With Emojis
111
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.13
Reply/Original Ratio
2.33
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
86.2%
Weekday Posts
13.8%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 6 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily interested in travel rewards, airline programs, and airport updates, likely including frequent flyers and travel enthusiasts.
Average
Audience Quality
24.9%
Suspicion Index
32.8%
Low-Quality %
39
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
46.7%
Empty Bio
27.1%
<10 Tweets
11.8%
Mass Following (>2K)
0.0%
New (<90 days)
49.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.9%
No URL
18.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
53,846,568
Total Potential Reach
39
Median Follower Reach
180
75th Percentile Reach
6.4%
>1K followers
0.9%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
52.9%
Creators
26,437 accounts
20.0%
Consumers
9,998 accounts
27.1%
Dormant
13,565 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
2,347
Verified Followers
2.35% of total
17,486
Protected Accounts
17.49% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,104,434 | Wrestler | Wrestling, Motivation, Self-promotion |
| @RapSheet | 4,026,101 | Sports Journalist | NFL, Insider, Husband |
| @DrOz | 3,869,446 | Cardiologist | Health, Wellness, Nutrition |
| @drdrew | 2,648,626 | Medical Professional | Medicine, Addiction, TV |
| @Acosta | 2,278,765 | Journalist | Politics, Journalism, News |
| @kimguilfoyle | 2,077,592 | Political Commentator | Mother, Patriot, Proud American |
| @RepSwalwell | 1,502,500 | Politician | Politics, Family, California |
| @NMenonRao | 1,339,180 | Author | History, Music, Diplomacy |
| @SinghLions | 1,334,804 | Restaurateur | Food, Travel, Influencer |
| @GOPChairwoman | 1,249,544 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
55,220
Followers With Bio
44,780
Followers Without Bio
55.22%
% With Bio
44.78%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed770
Combined Engagement
689
Total Likes
81
Total Retweets
154
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
how I feel when I turn left on the plane https://t.co/mzfZst85YC
Sneak peek: Inside the new Kansas City Airport terminal, opening in just 5 months https://t.co/AtD6whdBa8
Our first award of the evening goes out to the Best US Airline Loyalty Program of 2022... @Delta SkyMiles! 🏆 https://t.co/aVulTybQXH
Stroopwafel or Biscoff cookie? 🤔 🍪
🗣 This is why 🗣 you shouldn’t use 🗣 a debt card 🗣 https://t.co/TJIc7mYc5H
Key Insights & Takeaways
The content often highlights awards and recognitions, such as the Best US Airline Loyalty Program of 2022, which builds credibility and trust. The account uses interactive questions, like asking about Stroopwafel vs. Biscoff cookies, to engage followers and create a more personal connection. It also shares sneak peeks and updates about new airport terminals, providing timely and relevant information to its audience.
Strengths
- + Established follower base of 397,982
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @thepointsguy reveals an growing Twitter presence with 397,982 followers. The account demonstrates a content-creator strategy, averaging 9.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access