The Project
Join the conversation, 6:30pm Sunday to Friday on @Channel10AU. #TheProjectTV
516,048
Followers
1,309
Following
113,229
Tweets
24.8
Avg Engagement
1,868
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @theprojecttv's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-06-05
- Verification:Yes
- Location:Australia
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:21.0
- Avg Retweets per Tweet:3.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,248 tweetsThe account maintains a steady level of engagement with its followers, indicating a loyal and active audience. The average likes and retweets suggest a moderate to high level of interaction.
21.0
Avg Likes/Tweet
3.9
Avg Retweets/Tweet
68,077
Total Likes
12,631
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
7
Median Likes
1
Median Retweets
17
75th Percentile
3,330
Top Tweet
0.05
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
97.6%
Original
2.3%
Replies
0.0%
Retweets
0.0%
Quotes
0.0%
Threads
0.6%
With Media
98.2%
With Links
58.7%
With #Tags
25.2%
With @Mentions
0.2%
With Emojis
192
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
86.2%
Weekday Posts
13.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely Australian, given the association with Channel 10 and the content focus. They are interested in current affairs, politics, and celebrity stories.
Average
Audience Quality
32.6%
Suspicion Index
42.9%
Low-Quality %
9
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
50.2%
Empty Bio
46.4%
<10 Tweets
10.1%
Mass Following (>2K)
0.0%
New (<90 days)
64.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.4%
No URL
35.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
66,222,651
Total Potential Reach
9
Median Follower Reach
77
75th Percentile Reach
4.6%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
34.8%
Creators
17,402 accounts
18.8%
Consumers
9,406 accounts
46.4%
Dormant
23,192 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,227
Verified Followers
1.23% of total
9,647
Protected Accounts
9.65% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ParisHilton | 16,831,104 | Entrepreneur | business, updates, media |
| @JohnCena | 14,105,234 | Wrestler | Wrestling, Motivation, Self-promotion |
| @humasqureshi | 3,717,691 | YouTuber | YouTube |
| @kalnaga | 2,772,452 | Actor | Satellites, NFT, Blockchain |
| @sarahcpr | 2,114,342 | Comedian | comedy, author, speaker |
| @SinghLions | 1,334,975 | Restaurateur | Food, Travel, Influencer |
| @MMCrypto | 1,322,741 | Crypto Trader | Bitcoin, BTC, Cryptocurrency |
| @mymalishka | 1,302,940 | Dancer | Dancer, Mumbai, Collabs |
| @MariaSTsehai | 1,184,865 | Communications Expert | Communications, Producer, Director |
| @AnneMarie | 1,148,476 | Singer | Music, Kiss My (Uh-Oh), Out Now |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
53,413
Followers With Bio
46,587
Followers Without Bio
53.41%
% With Bio
46.59%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed11,879
Combined Engagement
9,401
Total Likes
2,478
Total Retweets
2,376
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
Dogs are known as man's best friend, but not every dog is born into the life they deserve, and one man has made it his mission to save every stray dog he comes across. Meet @NiallHarbison, who has started his big mission in Thailand. https://t.co/CfKH0jHgkZ
Courtney Act is hitting back at a Liberal Senator who’s accused her of grooming children while reading a story on an episode of Play School. Courtney joins us at the desk. #TheProjectTV https://t.co/LkAi4yulyT
Australian citizen, Hasan Askree, is behind bars in Pakistan, convicted of trying to overthrow a military leader. He’s been in jail since 2020 and now his Australian family has broken their silence in an exclusive interview with The Project. https://t.co/VzficiUeY4
.@Jemima_Khan spent 10 years living in Pakistan after marrying former President Imran Khan in the 1990s. She tells us what she learned about love and marriage while living there, and how it influenced her new film. #TheProjectTV https://t.co/NmcPBHA3zd
Netflix's documentary series about Britain's Prince Harry and his wife Meghan has racked up more viewing time on the streaming service than any other documentary during its first week. MORE: https://t.co/vRCo52DQxJ https://t.co/WYqINICsNa
Key Insights & Takeaways
The account often highlights political controversies and public figures, which drives engagement. It shares stories that resonate with social and emotional themes, such as animal welfare and personal experiences. The use of verified accounts and hashtags helps in amplifying reach and credibility.
Strengths
- + Established follower base of 516,048
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @theprojecttv reveals an growing Twitter presence with 516,048 followers. The account demonstrates a content-creator strategy, averaging 24.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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