Rick Wilson

Rick Wilson

@TheRickWilson

Lincoln Project. Award-winning ad-maker. Writer. Instrument-rated pilot. NYT #1 best-seller. Pod: The Enemies List. Writing: https://www.againstallenemies.net/

Florida, Man. https://www.againstallenemies.net/ Joined 2009-01-16 Date of Analysis: Dec 16, 2025

1,639,815

Followers

7,681

Following

374,811

Tweets

1,462.3

Avg Engagement

11,442

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @TheRickWilson's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mega Influencer (1M+)
  • Account Age:2009-01-16
  • Verification:No
  • Location:Florida, Man.

Data Summary

  • Tweets Analyzed:3,247
  • Avg Likes per Tweet:837.4
  • Avg Retweets per Tweet:624.9
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,247 tweets

TheRickWilson's tweets receive a high number of likes and retweets on average, indicating strong audience interaction. His content is widely shared and discussed, suggesting a highly engaged community.

837.4

Avg Likes/Tweet

624.9

Avg Retweets/Tweet

2,719,069

Total Likes

2,029,011

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

170

Median Retweets

1,161

75th Percentile

67,991

Top Tweet

0.89

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

7.7%

Original

1.4%

Replies

66.9%

Retweets

24.0%

Quotes

0.0%

Threads

0.2%

With Media

43.5%

With Links

2.7%

With #Tags

69.8%

With @Mentions

3.0%

With Emojis

112

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.18

Reply/Original Ratio

0.36

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

79.6%

Weekday Posts

20.4%

Weekend Posts

Top Hashtags

#nolabelselectstrump (8) #maga (5) #dropfox (5) #ukraine (4) #ettd (3) #webbyawards (2) #flapol (2) #trump (2) #cpac (2) #slavaukraïni (1)

Most Mentioned

@projectlincoln (489) @therickwilson (299) @resolutesquare (164) @reedgalen (90) @stuartpstevens (57) @realdonaldtrump (48) @michellekinney (38) @jefftimmer (36) @svdate (33) @radiofreetom (31)

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Content Strategy Analysis

Based on 3,247 tweets

Content Type Distribution

Content Breakdown

Original Tweets 251 (8%)
Replies 45 (1%)
Retweets 2,173 (67%)
Quote Tweets 778 (24%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 2,173 retweets (67% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,247 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

His audience includes political enthusiasts, readers of his books, and followers of his podcast. The audience is likely interested in politics, media, and current events.

Average

Audience Quality

27.8%

Suspicion Index

39.3%

Low-Quality %

15

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

55.8%

Empty Bio

34.2%

<10 Tweets

7.4%

Mass Following (>2K)

0.0%

New (<90 days)

55.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

91.5%

No URL

22.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

19,551,972

Total Potential Reach

15

Median Follower Reach

77

75th Percentile Reach

4.5%

>1K followers

0.6%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

41.4%

Creators

20,724 accounts

24.3%

Consumers

12,169 accounts

34.2%

Dormant

17,107 accounts

519

Verified Followers

1.04% of total

6.0%

Professional Bios

founder, dev, analyst, etc.

0.08

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (767) USA (235) California, USA (215) Los Angeles, CA (214) New York, USA (176) Florida, USA (171) Washington, DC (132) Chicago, IL (122) Canada (121) Texas, USA (119)

1,101

Verified Followers

1.09% of total

7,049

Protected Accounts

6.98% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@BoredElonMusk 1,713,291 Entrepreneur, Investor Inventions, Parody, Blockchain
@greggrunberg 1,191,770 Actor ACTOR, WRITER, BANDS
@jonathanvswan 861,488 Reporter Politics, Journalism, News
@RealDLHughley 769,403 - -
@susankihika 745,132 Politician Gender Equality, Social Justice, Advocacy
@BillyCrystal 740,350 - -
@skylarclouds 539,912 Writer Books, Words, Cure
@porlagoma 533,547 Sports Writer Baseball, Writing, Motherhood
@JeriLRyan 441,187 Actress Actress, foodie, gardener
@MarioNawfal 434,154 - -

Top Keywords in Follower Bios

love (3,171) life (2,097) retired (1,714) lover (1,578) mom (1,498) world (1,219) proud (1,163) father (1,005) husband (988) music (984)

Top Hashtags in Follower Bios

#blm (325) #resist (288) #voteblue (202) #fbr (93) #bluecrew (85) #lgbtq (83) #nft (81) #crypto (81) #blacklivesmatter (78) #nafo (70)

44,817

Followers With Bio

56,182

Followers Without Bio

44.37%

% With Bio

55.63%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,247 analyzed

256,955

Combined Engagement

175,254

Total Likes

81,701

Total Retweets

51,391

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

20%

With @Mentions

60%

With Links

Topical Analysis:

Politics Mental Health Media Current Events Public Discourse Writing Advertising
Rick Wilson
@TheRickWilson

I’ve lost too many friends to depression in my life. It takes guts for Fetterman to admit he needs help in the public eye, knowing the hideous mockery that will come to him from the Maga world. Better people will salute this courage.

2023-02-16
Retweets: 6,705 Likes: 61,286 Engagement: 67,991
Rick Wilson
@TheRickWilson

RT @ProjectLincoln: This is the ad that pissed off Trump this morning. https://t.co/Ee8edHICu3

2023-03-13
Retweets: 49,656 Likes: 0 Engagement: 49,656
Rick Wilson
@TheRickWilson

This is an alpha move that lets the world see an American President standing firm, a clear ally of the brave Ukranian people in a war for their survival against a tyrannical despot. This, MAGA, is the right side of history. You? Not so much. https://t.co/9KsJivB39x https://t.co

2023-02-20
Retweets: 6,381 Likes: 41,541 Engagement: 47,922
Rick Wilson
@TheRickWilson

Happening in Florida. Now. In 2023. It's not trolling. It's not street theater. They're fucking Nazis. How about instead of the largely marginal and frequently imaginary "stop woke" horseshit, we focus on stopping the fucking Nazis? https://t.co/xkI0usUI0k

2023-02-23
Retweets: 9,962 Likes: 35,830 Engagement: 45,792
Rick Wilson
@TheRickWilson

1/ So the Dominion lawsuit depositions from Rupert Murdoch and Fox News are lighting up the Internet tonight, and there's a true frenzy over the revelations that the entire network, even the performative nightside trio of terror. They knew Trump lost. They knew there...

2023-02-27
Retweets: 8,997 Likes: 36,597 Engagement: 45,594

Key Insights & Takeaways

TheRickWilson frequently addresses mental health and political issues, showing a focus on personal and public challenges. He often references legal and media-related topics, indicating an interest in current events and public discourse. His content highlights his role as a writer, ad-maker, and media commentator, reflecting a multifaceted public persona.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 1,639,815
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @TheRickWilson reveals an exceptionally influential Twitter presence with 1,639,815 followers. The account demonstrates a content-creator strategy, averaging 1,462.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025