The Root
The Root is a digital magazine that provides thought-provoking commentary and news from a variety of black perspectives.
601,518
Followers
13,509
Following
157,274
Tweets
43.9
Avg Engagement
5,615
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TheRoot's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-12
- Verification:No
- Location:New York, NY
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:30.4
- Avg Retweets per Tweet:13.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsTheRoot's tweets typically receive a moderate number of likes and retweets, indicating a steady level of audience interaction. The engagement is consistent across its content, suggesting a loyal and active follower base.
30.4
Avg Likes/Tweet
13.5
Avg Retweets/Tweet
98,865
Total Likes
43,969
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
8
Median Retweets
44
75th Percentile
9,188
Top Tweet
0.07
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
50.5%
Original
0.0%
Replies
49.4%
Retweets
0.1%
Quotes
0.0%
Threads
0.4%
With Media
99.8%
With Links
0.5%
With #Tags
49.6%
With @Mentions
0.2%
With Emojis
124
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
76.5%
Weekday Posts
23.5%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,607 retweets (49% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersTheRoot's audience is primarily interested in news and commentary from Black perspectives. It caters to individuals seeking in-depth analysis and coverage of social, political, and cultural issues.
Average
Audience Quality
24.3%
Suspicion Index
25.4%
Low-Quality %
43
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
36.5%
Empty Bio
22.4%
<10 Tweets
16.6%
Mass Following (>2K)
0.0%
New (<90 days)
53.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.6%
No URL
14.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
87,850,059
Total Potential Reach
43
Median Follower Reach
204
75th Percentile Reach
7.7%
>1K followers
1.1%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
56.7%
Creators
28,344 accounts
20.9%
Consumers
10,468 accounts
22.4%
Dormant
11,188 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,548
Verified Followers
1.53% of total
12,594
Protected Accounts
12.47% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,241 | Wrestler | Wrestling, Motivation, Self-promotion |
| @SethMacFarlane | 13,521,584 | Entertainer | TV, Comedy, Music |
| @TheDailyShow | 9,443,303 | Comedy Show | Comedy, News, Activism |
| @DrOz | 3,870,733 | Cardiologist | Health, Wellness, Nutrition |
| @RickWarren | 2,258,069 | Pastor | Faith, Purpose, Church |
| @Target | 2,133,148 | Retail | Shopping, Customer service, Assistance |
| @JCrossover | 1,652,082 | Basketball Player | Basketball, Identity, Love |
| @TheCut | 1,422,348 | Fashion Editor | Style, Self, Culture |
| @Refinery29 | 1,247,164 | Media | Fashion, Beauty, Entertainment |
| @mmpadellan | 1,224,176 | Political Commentator | #BlueWave2022, #Feminist, #TheResistance |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
67,045
Followers With Bio
33,954
Followers Without Bio
66.38%
% With Bio
33.62%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed16,722
Combined Engagement
13,742
Total Likes
2,980
Total Retweets
3,344
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
Megan Thee Stallion's Lawyers Weighing Legal Options Against Bloggers Who Spread Misinformation During Tory Lanez Trial https://t.co/9wUgTT1W4S https://t.co/QlMPWiLMAX
Angel Reese Beat Caitlyin Clark At Her Own Game, And White Folks Are Crying https://t.co/CtqKjFtiCh https://t.co/r0T5I4gLnT
Meghan Markle Emerges Victorious in Defamation Suit Filed by Half-Sister https://t.co/0mpjI4rLm0 https://t.co/O8DfCga9Tr
Black Twitter Says Chris Rock Used Netflix Special to Pander to White People https://t.co/mMFL0ke44H https://t.co/rPRUG4RyGR
RT @TheRoot: Megan Thee Stallion's Lawyers Weighing Legal Options Against Bloggers Who Spread Misinformation During Tory Lanez Trial https:…
Key Insights & Takeaways
TheRoot often highlights high-profile legal and cultural stories that resonate with its audience. It focuses on narratives that challenge mainstream media perspectives and center Black experiences. Its content is designed to spark discussion and provide alternative viewpoints on current events.
Strengths
- + Established follower base of 601,518
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TheRoot reveals an growing Twitter presence with 601,518 followers. The account demonstrates a content-creator strategy, averaging 43.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access