Toronto Sun
Toronto's best local news, sports, entertainment, comment, pictures and video.
424,026
Followers
630
Following
311,729
Tweets
33.6
Avg Engagement
2,329
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TheTorontoSun's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-16
- Verification:No
- Location:365 Bloor St. E., Toronto, ON
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:27.5
- Avg Retweets per Tweet:6.1
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account averages 2,433 likes and 508 retweets per tweet, showing consistent engagement. The verified status is low, suggesting a mix of real and possibly automated followers.
27.5
Avg Likes/Tweet
6.1
Avg Retweets/Tweet
89,337
Total Likes
19,889
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
9
75th Percentile
5,362
Top Tweet
0.08
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
97.3%
Original
0.1%
Replies
2.4%
Retweets
0.2%
Quotes
0.0%
Threads
0.5%
With Media
98.1%
With Links
7.5%
With #Tags
17.5%
With @Mentions
0.0%
With Emojis
105
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.06
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
76.4%
Weekday Posts
23.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 79 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely residents of Toronto and surrounding areas interested in local news and events. They are also engaged with social and political issues, as seen in the top tweets.
Average
Audience Quality
34.9%
Suspicion Index
50.7%
Low-Quality %
5
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
60.8%
Empty Bio
51.4%
<10 Tweets
7.0%
Mass Following (>2K)
0.0%
New (<90 days)
67.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.7%
No URL
40.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
14,614,658
Total Potential Reach
5
Median Follower Reach
39
75th Percentile Reach
2.7%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
29.9%
Creators
14,940 accounts
18.7%
Consumers
9,371 accounts
51.4%
Dormant
25,689 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
831
Verified Followers
0.82% of total
8,066
Protected Accounts
7.99% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @jaketapper | 3,164,579 | Journalist | News, Politics, Journalism |
| @SinghLions | 1,334,822 | Restaurateur | Food, Travel, Influencer |
| @UlrichJvV | 1,149,733 | Activist | Digital media, Global development, Gardening and sustainability |
| @nationalpost | 1,010,951 | News Outlet | News, analysis, commentary |
| @NOH8Campaign | 801,658 | Activism | equality, bullying, discrimination |
| @iownjd | 778,426 | Lawyer | learn, inspire, engage |
| @IAMANITABAKER | 748,438 | Singer | Music, Concerts, Retirement |
| @glennkirschner2 | 718,128 | Legal Analyst | Law, Justice, Politics |
| @WipeHomophobia | 697,107 | - | - |
| @IamMzilikazi | 546,559 | Musician | Pan-African music, Album, Rise |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
43,465
Followers With Bio
57,534
Followers Without Bio
43.04%
% With Bio
56.96%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed18,213
Combined Engagement
15,170
Total Likes
3,043
Total Retweets
3,643
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
'PERSONAL CONVICTIONS': Sharks' Reimer declines to wear Pride jersey https://t.co/emKE2vg9vF
Thousands call for removal of ‘mask-obsessed’ Ottawa school board trustee https://t.co/7bclg8LlvN via @DenetteWilford
Father stabbed to death outside Vancouver Starbucks after asking man to not vape near his toddler https://t.co/y2AYCA4v7K
Be sure to check out today's Toronto Sun! https://t.co/mPzagmtmRq
GUNTER: Trudeau proves he’s a jet-setting carbon-tax hypocrite https://t.co/E4mF5zwNlq
Key Insights & Takeaways
The account focuses on local and regional news, including sports and social issues. Top tweets often highlight controversial or emotionally charged topics, which may drive engagement. The use of external links and mentions suggests a strategy to drive traffic to other sources or collaborators.
Strengths
- + Established follower base of 424,026
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TheTorontoSun reveals an growing Twitter presence with 424,026 followers. The account demonstrates a content-creator strategy, averaging 33.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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