The Vegan Society

The Vegan Society

@TheVeganSociety

One world. Many lives. Our choice. Follow our sister account @vegantrademark for vegan product news. Instagram👉https://www.facebook.com/unsupportedbrowser…

Birmingham, England https://www.vegansociety.com/ Joined 2009-02-24 Date of Analysis: Dec 16, 2025

267,027

Followers

6,846

Following

23,428

Tweets

28.1

Avg Engagement

2,094

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @TheVeganSociety's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-02-24
  • Verification:No
  • Location:Birmingham, England

Data Summary

  • Tweets Analyzed:3,240
  • Avg Likes per Tweet:15.6
  • Avg Retweets per Tweet:12.4
  • Followers Analyzed:50,000
  • Following Analyzed:6,894

Engagement Analysis

Based on 3,240 tweets

The account maintains consistent engagement with its followers, sharing impactful content that resonates with the vegan community. It also collaborates with sister accounts to expand its reach and influence.

15.6

Avg Likes/Tweet

12.4

Avg Retweets/Tweet

50,704

Total Likes

40,181

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

9

Median Likes

6

Median Retweets

32

75th Percentile

1,251

Top Tweet

0.11

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

55.1%

Original

17.3%

Replies

26.9%

Retweets

0.8%

Quotes

0.0%

Threads

0.9%

With Media

67.4%

With Links

47.4%

With #Tags

59.8%

With @Mentions

28.9%

With Emojis

192

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.31

Reply/Original Ratio

0.03

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

82.1%

Weekday Posts

17.9%

Weekend Posts

Top Hashtags

#vegan (524) #plantbased (172) #veganrecipes (156) #recipeoftheday (119) #healthyeating (103) #veganandthriving (97) #liveveganforless (88) #cop26 (79) #sustainableliving (79) #futurenormal (73)

Most Mentioned

@vegantrademark (447) @thevegansociety (215) @veganuary (145) @ourfuturenormal (91) @vegansociety (84) @mercyforanimals (57) @herbiheather (33) @vegfestuk (31) @oneplanetpizza (25) @bluedotfestival (23)

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Content Strategy Analysis

Based on 3,240 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,786 (55%)
Replies 559 (17%)
Retweets 870 (27%)
Quote Tweets 25 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 870 retweets (27% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,240 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is primarily interested in veganism, animal rights, and ethical living. They are likely to be activists, educators, and individuals seeking information on vegan products and lifestyle choices.

Average

Audience Quality

32.4%

Suspicion Index

45.5%

Low-Quality %

4

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

49.5%

Empty Bio

53.6%

<10 Tweets

4.5%

Mass Following (>2K)

0.0%

New (<90 days)

62.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

87.1%

No URL

41.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

30,705,582

Total Potential Reach

4

Median Follower Reach

35

75th Percentile Reach

3.3%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

27.3%

Creators

13,659 accounts

19.1%

Consumers

9,560 accounts

53.6%

Dormant

26,781 accounts

234

Verified Followers

0.47% of total

5.4%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London England (253) United Kingdom (236) United States (231) England United Kingdom (156) London (149) Los Angeles CA (130) UK (108) USA (104) California USA (102) Canada (87)

284

Verified Followers

0.28% of total

9,600

Protected Accounts

9.6% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,102,019 Wrestler Wrestling, Motivation, Self-promotion
@paulwesley 4,156,646 Actor acting, directing, sustainability
@iamAmyJackson 2,762,020 Actress Travel, Fitness, Fashion
@XBIZ 1,286,537 Adult Industry Adult industry, news, community
@NadineHeredia 1,248,458 Politician Peru, Motherhood, Nationalism
@RufusHound 1,019,936 Comedian Comedy, activism, podcasting
@xBrooklynBluex 929,399 Pornstar Porn, TV, XFactor
@DanielNewman 812,548 Actor WALKINGDEAD, MARVEL, LGBTQ*
@NOH8Campaign 801,393 Activism equality, bullying, discrimination
@GabbyQuinteros 697,237 Adult entertainer OnlyFans, Content Creator, ❤️

Top Keywords in Follower Bios

vegan (9,415) love (3,746) life (2,903) lover (2,298) animal (2,278) animals (2,104) food (2,099) health (1,741) world (1,609) music (1,249)

Top Hashtags in Follower Bios

#vegan (1,090) #govegan (198) #plantbased (185) #blm (157) #blacklivesmatter (126) #animalrights (98) #health (63) #resist (59) #vegetarian (53) #bitcoin (51)

60,381

Followers With Bio

39,619

Followers Without Bio

60.38%

% With Bio

39.62%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,240 analyzed

4,905

Combined Engagement

548

Total Likes

4,357

Total Retweets

981

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

80%

With @Mentions

60%

With Links

Topical Analysis:

Veganism Animal Rights Ethical Living Legal Advocacy Community Engagement Education

Network & Following Analysis

Based on 6,894 accounts followed

Following Quality Signals

Who this account chooses to follow reveals their information diet and network quality.

3.6%

Verified Accounts

9.0%

High Authority (>50K)

100.0%

Dormant Accounts

7.7%

Low Quality

1,460

Median Reach of Followed Accounts

Heuristic analysis. For ML-powered bot detection, try our Bot Detector.

78.9%

Individuals

5,442 accounts

9.5%

Brands/Orgs

656 accounts

11.5%

Media/News

796 accounts

Most Influential Accounts They Follow

Account Followers Profession Interests
@BarackObama Barack Obama 131,943,978 Politician Family, Leadership, Citizenship
@katyperry KATY PERRY 107,196,274 Singer Love, Light, Music
@YouTube YouTube 79,164,284 Content Creator Entertainment, Technology, Social media
@EllenDeGeneres Ellen DeGeneres 75,181,401 - -
@cnnbrk CNN Breaking News 63,830,067 News Outlet News, Breaking, Alerts
@BillGates Bill Gates 63,553,875 Philanthropist Philanthropy, Learning, Technology
@CNN CNN 61,636,032 News Outlet News, Breaking, Updates
@jtimberlake Justin Timberlake 61,425,033 Singer Music, Songwriting, Entertainment
@nytimes The New York Times 55,034,286 News Organization News, Tips, Share
@BBCBreaking BBC Breaking News 51,629,889 News broadcaster News, Updates, Alerts

Key Insights & Takeaways

The account emphasizes historical significance and legal progress in the vegan movement. It leverages storytelling to highlight real-life victories and inspire action. Collaboration with sister accounts helps in promoting vegan products and news effectively.

Strengths

  • + Established follower base of 267,027
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @TheVeganSociety reveals an growing Twitter presence with 267,027 followers. The account demonstrates a content-creator strategy, averaging 28.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025