The Webby Awards
Honoring the best of the Internet since 1997 ✨ Final Entry Deadline: Friday, December 15th
114,026
Followers
3,427
Following
35,713
Tweets
161.9
Avg Engagement
2,914
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TheWebbyAwards's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-08-15
- Verification:No
- Location:The Internet
Data Summary
- Tweets Analyzed:3,236
- Avg Likes per Tweet:15.4
- Avg Retweets per Tweet:146.6
- Followers Analyzed:9,996
Engagement Analysis
Based on 3,236 tweetsThe account has a high average engagement rate with likes and retweets, indicating a dedicated and interactive audience. It frequently uses hashtags and mentions to boost visibility and participation.
15.4
Avg Likes/Tweet
146.6
Avg Retweets/Tweet
49,771
Total Likes
474,272
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
8
75th Percentile
43,968
Top Tweet
1.42
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
32.3%
Original
37.4%
Replies
23.0%
Retweets
7.3%
Quotes
0.0%
Threads
2.1%
With Media
87.6%
With Links
23.1%
With #Tags
71.1%
With @Mentions
36.2%
With Emojis
179
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.16
Reply/Original Ratio
0.32
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
82.2%
Weekday Posts
17.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,236 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 744 retweets (23% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,236 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,996 followersThe audience includes internet enthusiasts, creators, and fans of digital media. It also appeals to those interested in awards, entertainment, and pop culture.
Good
Audience Quality
19.4%
Suspicion Index
13.6%
Low-Quality %
189
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
19.3%
Empty Bio
12.4%
<10 Tweets
29.0%
Mass Following (>2K)
0.0%
New (<90 days)
35.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
57.4%
No URL
8.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
125,785,790
Total Potential Reach
189
Median Follower Reach
782
75th Percentile Reach
21.5%
>1K followers
5.7%
>10K followers
2.2%
>50K followers
1.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
73.5%
Creators
7,345 accounts
14.1%
Consumers
1,407 accounts
12.4%
Dormant
1,244 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
374
Verified Followers
3.74% of total
1,020
Protected Accounts
10.2% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ParisHilton | 16,775,377 | Entrepreneur | business, updates, media |
| @JohnCena | 14,093,742 | Wrestler | Wrestling, Motivation, Self-promotion |
| @TheDailyShow | 9,415,187 | Comedy Show | Comedy, News, Activism |
| @MTVNEWS | 4,986,550 | Entertainment | Entertainment, News, Social |
| @yokoono | 4,510,603 | Artist | Peace, Love, Activism |
| @travelchannel | 3,139,627 | Travel TV | Travel, Adventure, Exploration |
| @Complex | 2,537,762 | Media | Pop culture, entertainment, lifestyle |
| @Koreaboo | 2,496,177 | Media | K-Pop, Breaking news, Korean celebrity |
| @MTVUK | 2,418,439 | Entertainment | Little Mix, HERSTORY, BRITs |
| @PreetBharara | 1,769,178 | Lawyer | Springsteen fan, Patriot, Proud immigrant |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,075
Followers With Bio
1,925
Followers Without Bio
80.75%
% With Bio
19.25%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,236 analyzed203,858
Combined Engagement
0
Total Likes
203,858
Total Retweets
40,772
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @morozov_dev: When your code works, but you have no idea how https://t.co/zNKc0C6pyy
RT @97Vercetti: i be like “i cant wait for fall fits” then fall comes & i dress like this https://t.co/QYnxet6Ogo
RT @sbstryker: This is why Quinta won an Emmy for writing https://t.co/4F3D4Gfjqh
RT @skyferrori: if Nintendo ever needs a princess Zelda, she can do the job https://t.co/lX7ayNGyi0
RT @AOC: Shout out to all the workers at Twitter. You all built a vital place for connection and deserved so much better. Millions of people appreciate the space you built and the hard work that went into it. Thank you 💙
Key Insights & Takeaways
The account frequently celebrates K-pop artists and their achievements, highlighting their global influence. It engages with fans through interactive questions and themed content, such as Black Cat Appreciation Day. It leverages awards and recognition to promote digital excellence and innovation.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 114,026
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TheWebbyAwards reveals an well-established Twitter presence with 114,026 followers. The account demonstrates a conversation-first approach, averaging 161.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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