THE WEEK
Journalism with a Human Touch | Official Twitter handle of THE WEEK India magazine | Published by the Malayala Manorama group | https://www.theweek.in/
25,265
Followers
326
Following
88,188
Tweets
5.5
Avg Engagement
194
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TheWeekLive's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-10-29
- Verification:No
- Location:India
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:3.9
- Avg Retweets per Tweet:1.6
- Followers Analyzed:25,177
Engagement Analysis
Based on 500 tweetsThe account has moderate engagement, with an average of 165 likes and 63 retweets per tweet. The top tweets often include viral content or breaking news, which likely drives higher engagement.
3.9
Avg Likes/Tweet
1.6
Avg Retweets/Tweet
1,954
Total Likes
794
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
1
75th Percentile
1,192
Top Tweet
0.22
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
68.2%
Original
31.6%
Replies
0.2%
Retweets
0.0%
Quotes
0.0%
Threads
0.2%
With Media
80.0%
With Links
66.0%
With #Tags
12.4%
With @Mentions
0.0%
With Emojis
177
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.46
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
86.2%
Weekday Posts
13.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 25,177 followersThe audience is likely interested in current affairs, politics, and human-interest stories, given the magazine's focus. The account's content appeals to a broad audience, including readers of THE WEEK India.
Average
Audience Quality
26.4%
Suspicion Index
28.2%
Low-Quality %
55
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
41.4%
Empty Bio
24.1%
<10 Tweets
21.2%
Mass Following (>2K)
0.0%
New (<90 days)
53.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.3%
No URL
15.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
62,761,395
Total Potential Reach
55
Median Follower Reach
214
75th Percentile Reach
7.5%
>1K followers
1.2%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
54.3%
Creators
13,674 accounts
21.6%
Consumers
5,438 accounts
24.1%
Dormant
6,065 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
448
Verified Followers
1.78% of total
2,778
Protected Accounts
11.03% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,701 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Riteishd | 11,399,453 | Actor | Actor, Architect, Producer |
| @BDUTT | 7,131,550 | Journalist | Journalism, Reporting, Writing |
| @ReallySwara | 1,990,315 | Actor | vibrator, trolls, actor |
| @M_Lekhi | 1,750,699 | Politician | Law, Social Activism, Politics |
| @KirenRijiju | 1,545,230 | Politician | Law, Justice, Arunachal Pradesh |
| @Haqeeqat_TV | 875,242 | Media Personality | Pakistan, YouTube, News |
| @NupurSharmaBJP | 779,055 | Lawyer | Politics, Law, Education |
| @barandbench | 532,298 | Legal News | Law, Judiciary, Legal |
| @husainhaqqani | 455,850 | Author | Politics, South Asia, Author |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
14,748
Followers With Bio
10,429
Followers Without Bio
58.58%
% With Bio
41.42%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export full follower list with profile details, bios, locations, and follower counts as CSV.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed2,081
Combined Engagement
1,482
Total Likes
599
Total Retweets
416
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
Within a few hours of joining Instagram, #Vijay gained 1.6 million followers #ThalapathyVijay #ThalapathyVijayInstagram https://t.co/cffV4LwDZW
Govt is turning a blind eye to police atrocities in the state https://t.co/gAf7KY0NxH
FROM THE MAGAZINE | Despite her best efforts and my father’s sincere attempts, Annie could not get a visa. The documentation was too demanding and the papers did not reach the embassy. Read the column by @ReallySwara https://t.co/eRGhfC3Rhj #pakistani #friendship #marriage htt
FROM THE MAGAZINE | "We made a deep impact in 2022. We formed our government in Punjab. In Gujarat, we fought the BJP head-on and the result was encouraging." -@SandeepPathak04, national general secretary, AAP Read the interview by @SoniMishra20 https://t.co/2J9vPWxj0Q #aap
In an exclusive interview, Israel ambassador @NaorGilon talks to THE WEEK about the relationship between Prime Ministers Modi and @netanyahu, and how both countries are trying to reinvent themselves and rise together by overcoming the paralysed world order https://t.co/xllxLTnaNe
Key Insights & Takeaways
The account frequently shares content related to politics and social issues, indicating a focus on current events. The top tweets often include viral or trending topics, which can significantly boost engagement. The account's verified status and association with a reputable media group enhance its credibility and reach.
Strengths
- + Established follower base of 25,265
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TheWeekLive reveals an growing Twitter presence with 25,265 followers. The account demonstrates a content-creator strategy, averaging 5.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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