Insider

Insider

@thisisinsider

What you want to know. Follow us on Facebook, Instagram, TikTok, and YouTube. Visit our homepage for the day's top stories.

Manhattan, NY https://www.businessinsider.com/ Joined 2015-05-01 Date of Analysis: Dec 16, 2025

429,287

Followers

640

Following

185,379

Tweets

20.3

Avg Engagement

2,407

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @thisisinsider's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2015-05-01
  • Verification:Yes
  • Location:Manhattan, NY

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:11.0
  • Avg Retweets per Tweet:9.3
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,249 tweets

The account has a moderate engagement rate with an average of 982 likes and 254 retweets per tweet, indicating a consistent but not highly interactive audience.

11.0

Avg Likes/Tweet

9.3

Avg Retweets/Tweet

35,817

Total Likes

30,240

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

3

Median Retweets

13

75th Percentile

4,027

Top Tweet

0.05

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

49.2%

Original

16.6%

Replies

34.2%

Retweets

0.1%

Quotes

0.0%

Threads

1.4%

With Media

82.9%

With Links

2.3%

With #Tags

39.8%

With @Mentions

3.4%

With Emojis

157

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.34

Reply/Original Ratio

0.0

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

75.5%

Weekday Posts

24.5%

Weekend Posts

Top Hashtags

#longreads (9) #oscars (5) #metoo (5) #primeearlyaccesssale (5) #insiderevents (4) #superbowl (4) #primeday (4) #rhonj (2) #ad (2) #houseofthedragon (2)

Most Mentioned

@insidernews (266) @businessinsider (156) @thisisinsider (75) @insiderent (62) @insiderlife (61) @politicsinsider (60) @entinsider (53) @techinsider (50) @insiderfood (44) @insiderpolitics (34)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,598 (49%)
Replies 538 (17%)
Retweets 1,110 (34%)
Quote Tweets 3 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,110 retweets (34% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is likely interested in current events, politics, and entertainment, with a particular focus on Hispanic Heritage Month and pop culture.

Average

Audience Quality

25.4%

Suspicion Index

25.1%

Low-Quality %

58

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

33.6%

Empty Bio

23.5%

<10 Tweets

21.8%

Mass Following (>2K)

0.0%

New (<90 days)

52.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

78.7%

No URL

16.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

107,233,403

Total Potential Reach

58

Median Follower Reach

306

75th Percentile Reach

11.4%

>1K followers

2.0%

>10K followers

0.5%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

59.4%

Creators

29,701 accounts

17.1%

Consumers

8,567 accounts

23.5%

Dormant

11,732 accounts

2,227

Verified Followers

4.45% of total

13.4%

Professional Bios

founder, dev, analyst, etc.

0.09

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (504) London, England (345) New York, NY (340) Los Angeles, CA (321) India (283) London (253) Washington, DC (219) New York, USA (193) Chicago, IL (191) California, USA (156)

3,964

Verified Followers

3.96% of total

17,164

Protected Accounts

17.16% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,104,363 Wrestler Wrestling, Motivation, Self-promotion
@BenStiller 5,606,275 Actor UNHCR, Goodwill Ambassador, Refugees
@humasqureshi 3,717,668 YouTuber YouTube
@susipudjiastuti 3,435,944 Entrepreneur aviation, entrepreneurship, fishing
@MCHammer 3,183,251 Filmmaker #Dubnation, #RaiderNation, #FilmMaker
@patriciajaniot 2,987,764 Journalist Periodista, Conductora, Presidenta
@welt 1,907,761 News Outlet Nachrichten, Reporter-Tweets, TV Highlights
@RobertAlai 1,855,003 Politician Tech, Politics, Auditing
@saatchi_gallery 1,852,741 Art Gallery contemporary art, culture, London grads
@TheWalkingDead 1,612,658 TV Show Zombies, Social Justice, TV Shows

Top Keywords in Follower Bios

love (2,270) life (2,225) writer (1,854) lover (1,380) sheher (1,377) journalist (1,282) world (1,219) music (1,203) business (1,197) news (1,196)

Top Hashtags in Follower Bios

#blm (222) #bitcoin (196) #blacklivesmatter (126) #resist (122) #ai (101) #crypto (89) #tech (88) #marketing (72) #btc (70) #1 (68)

67,701

Followers With Bio

32,299

Followers Without Bio

67.7%

% With Bio

32.3%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

10,785

Combined Engagement

8,635

Total Likes

2,150

Total Retweets

2,157

Avg per Tweet

Key Metrics for Viral Tweets

20%

With Media

20%

With Hashtags

60%

With @Mentions

100%

With Links

Topical Analysis:

Politics Entertainment Culture News Social Media Pop Culture
Insider
@thisisinsider

In 1977, a 15-year-old Kevin Baugh watched "The Mouse That Roared" — a satirical 1959 movie about a tiny, fictional nation waging war on the US. He is now the "benevolent dictator" of the Republic of @Molossia — a one-acre micronation in Nevada. ⬇️ https://t.co/gM94P5qaVc https

2022-10-08
Retweets: 851 Likes: 3,176 Engagement: 4,027
Insider
@thisisinsider

Insider’s new digital cover star is @dianeguerrero__, photographed by Josefina Santos. For #HispanicHeritageMonth, the actor opened up to @libbytorres95 about acting, her family, and more. 👇 https://t.co/dnaOJhKDB4 https://t.co/0ML4EM5Mse

2022-10-04
Retweets: 511 Likes: 2,689 Engagement: 3,200
Insider
@thisisinsider

Republicans win control of the US House of Representatives, per Insider and @DecisionDeskHQ. https://t.co/MQ4rskz5q8

2022-11-15
Retweets: 244 Likes: 983 Engagement: 1,227
Insider
@thisisinsider

The human citizens all have "dual citizenship" with the US. "Otherwise, we wouldn't be able to go to Walmart ... and we'd all starve to death," Baugh said. Citizens vote in US elections and pay US taxes, which Baugh jokingly refers to as "foreign aid." https://t.co/gM94P5qaVc

2022-10-08
Retweets: 140 Likes: 1,039 Engagement: 1,179
Insider
@thisisinsider

The Amazon rainforest and the global climate are on the line Sunday, when Brazilians go to the polls to choose between President Jair Bolsonaro and his challenger, former President Luiz Inácio Lula da Silva. ⬇️ https://t.co/vkDpqEC7rK https://t.co/XWfHn2kzt2

2022-10-29
Retweets: 404 Likes: 748 Engagement: 1,152

Key Insights & Takeaways

The account frequently shares political updates and election-related content, which likely drives a significant portion of its engagement. It highlights cultural and entertainment topics, such as Hispanic Heritage Month and movie references, to connect with a broader audience. The use of multimedia platforms like Facebook, Instagram, TikTok, and YouTube suggests a multi-channel strategy to expand reach and engagement.

Strengths

  • + Established follower base of 429,287
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @thisisinsider reveals an growing Twitter presence with 429,287 followers. The account demonstrates a content-creator strategy, averaging 20.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025