Terrence Higgins Trust
Terrence Higgins Trust – the UK's leading HIV & sexual health charity. Free confidential support: 0808 802 1221 Insta: https://www.facebook.com/unsupportedbrowser
51,979
Followers
2,909
Following
22,637
Tweets
297.9
Avg Engagement
471
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @THTorguk's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-09-30
- Verification:Yes
- Location:UK
Data Summary
- Tweets Analyzed:3,234
- Avg Likes per Tweet:41.3
- Avg Retweets per Tweet:256.6
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,234 tweetsThe account has a high average engagement rate with likes and retweets, indicating a responsive and interested audience. The content is likely shared widely due to its educational and impactful nature.
41.3
Avg Likes/Tweet
256.6
Avg Retweets/Tweet
133,607
Total Likes
829,880
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
11
Median Retweets
49
75th Percentile
669,678
Top Tweet
5.73
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
41.8%
Original
9.6%
Replies
45.6%
Retweets
3.1%
Quotes
0.0%
Threads
0.5%
With Media
80.4%
With Links
45.9%
With #Tags
81.9%
With @Mentions
35.4%
With Emojis
259
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.23
Reply/Original Ratio
0.07
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
87.4%
Weekday Posts
12.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,234 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,475 retweets (46% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,234 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes individuals affected by HIV, healthcare professionals, and the general public interested in sexual health. The content is also aimed at reducing stigma and misinformation around HIV.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
138
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
75.7%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
38,341,358
Total Potential Reach
138
Median Follower Reach
516
75th Percentile Reach
15.8%
>1K followers
2.3%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,197
Protected Accounts
11.97% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,973 | Wrestler | Wrestling, Motivation, Self-promotion |
| @samsmith | 7,797,821 | Musician | Music, LGBTQ+, Activism |
| @OccupyDemocrats | 582,005 | Political Activist | Progressive, Grassroots, Politics |
| @MattHancock | 440,089 | Politician | Politics, West Suffolk, Member of Parliament |
| @gaytimes | 430,562 | Media | LGBTQ+, Media, Community |
| @zammit_marc | 384,359 | Filmmaker | Film, Acting, Producing |
| @CharlieKing85 | 342,052 | Advocate | Mental health, Physical health, Advocacy |
| @kristenbjorn | 284,565 | Adult Film Director | Adult, Studio, Industry |
| @GoogleExpertUK | 263,253 | SEO Expert | SEO, Cruise, Art |
| @DickinsonTimes | 219,045 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,582
Followers With Bio
2,418
Followers Without Bio
75.82%
% With Bio
24.18%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,234 analyzed718,682
Combined Engagement
11,890
Total Likes
706,792
Total Retweets
143,736
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
80%
With @Mentions
80%
With Links
Topical Analysis:
RT @RoyalFamily: The Queen died peacefully at Balmoral this afternoon. The King and The Queen Consort will remain at Balmoral this evening and will return to London tomorrow. https://t.co/VfxpXro22W
NEW: The number of new HIV diagnoses in heterosexual people is higher than in gay and bisexual men for the first time in a decade. Straight people are also far more likely to be diagnosed late and less likely to get tested #HIVTestingWeek ☝️ https://t.co/CdZpXddq8X
RT @voteforhani: i’ll never not be awed at the modern miracle of HIV treatment. in one generation, it went from a death sentence to a disease you CANNOT pass on (even through unprotected sex) if your viral load is undetectable. to me, that is a feat near-equivalent to the discove
RT @WHO: 🚨 BREAKING: "For all of these reasons, I have decided that the global #monkeypox outbreak represents a public health emergency of international concern."-@DrTedros https://t.co/qvmYX1ZBAL
RT @theebillyporter: My truth. In my time. Thank you @THR. https://t.co/QWLe8jfdrc
Key Insights & Takeaways
The account frequently highlights new HIV statistics and trends, which helps keep the audience informed and engaged. It addresses common misconceptions and misinformation, such as the comparison between HIV and Covid-19, to promote accurate understanding. The account collaborates with influencers and public figures to amplify its message and reach a broader audience.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 51,979
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @THTorguk reveals an well-established Twitter presence with 51,979 followers. The account demonstrates a content-creator strategy, averaging 297.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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