Tilray Brands

Tilray Brands

@tilray

A leading global cannabis-lifestyle and CPG company. Following confirms you're 19+. $TLRY

Global https://www.tilray.com/ Joined 2010-04-12 Date of Analysis: Dec 16, 2025

34,078

Followers

246

Following

4,149

Tweets

359

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @tilray's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2010-04-12
  • Verification:Yes
  • Location:Global

Data Summary

  • Followers Analyzed:33,998

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Audience Demographics

Based on 33,998 followers

The primary audience is adults aged 19 and older interested in cannabis and wellness products. The audience is likely engaged with health, lifestyle, and consumer goods content.

Average

Audience Quality

20.4%

Suspicion Index

27.3%

Low-Quality %

65

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

38.6%

Empty Bio

23.0%

<10 Tweets

13.8%

Mass Following (>2K)

0.0%

New (<90 days)

34.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

74.1%

No URL

16.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

50,861,857

Total Potential Reach

65

Median Follower Reach

345

75th Percentile Reach

12.0%

>1K followers

1.5%

>10K followers

0.4%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

57.4%

Creators

19,502 accounts

19.6%

Consumers

6,669 accounts

23.0%

Dormant

7,827 accounts

661

Verified Followers

1.94% of total

9.8%

Professional Bios

founder, dev, analyst, etc.

0.18

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Canada (805) Toronto, Ontario (678) United States (489) Ontario, Canada (248) Toronto (247) Vancouver, British Columbia (243) Los Angeles, CA (213) California, USA (209) Calgary, Alberta (189) New York, NY (154)

661

Verified Followers

1.94% of total

2,933

Protected Accounts

8.63% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@benlandis 2,802,719 - -
@JETAR9 1,566,474 Inspirational Speaker Spirituality, Happiness, Clarity
@Bethenny 1,537,257 Entrepreneur Entrepreneurship, Media, Philanthropy
@JackPhan 1,097,612 Entrepreneur Visionary, Startup Entrepreneur, AdobeInsider
@LeBronJames 924,323 - -
@TheStreet 848,510 Finance business news, investing ideas, stock analysis
@NasdaqExchange 759,675 Finance Technology, Finance, Innovation
@EstherPassaris 757,529 Politician Women empowerment, legislative advocacy, gender equality
@iownjd 754,253 Lawyer learn, inspire, engage
@LarryWentz 742,845 Domain Investor Domain Names, Sasquatch, Cats

Top Keywords in Follower Bios

cannabis (3,604) life (800) love (719) medical (674) business (614) marijuana (528) industry (495) world (481) investor (463) news (455)

Top Hashtags in Follower Bios

#cannabis (424) #bitcoin (156) #cbd (106) #marijuana (101) #hemp (78) #crypto (62) #btc (60) #1 (54) #msogang (50) #weed (43)

20,870

Followers With Bio

13,128

Followers Without Bio

61.39%

% With Bio

38.61%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Key Insights & Takeaways

The account has a strong follower base but lacks engagement metrics, suggesting possible disconnection with its audience. The verified status may help with trust but does not compensate for low interaction. Content may need to be more tailored to drive likes and retweets.

Strengths

  • + Established follower base of 34,078
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @tilray reveals an growing Twitter presence with 34,078 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025