Time to Change
Too many people with mental health problems are made to feel isolated and ashamed. We want to change the way people think and act about mental health problems.
279,259
Followers
30,072
Following
31,792
Tweets
91.2
Avg Engagement
2,436
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TimetoChange's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-02-10
- Verification:No
- Location:England, UK
Data Summary
- Tweets Analyzed:3,198
- Avg Likes per Tweet:50.8
- Avg Retweets per Tweet:40.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,198 tweetsThe account maintains a consistent level of engagement with an average of 2,572 likes and 1,682 retweets per tweet. It leverages trending topics and hashtags to boost interaction and reach.
50.8
Avg Likes/Tweet
40.4
Avg Retweets/Tweet
162,605
Total Likes
129,106
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
81
75th Percentile
6,919
Top Tweet
0.33
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
29.6%
Original
67.8%
Replies
2.1%
Retweets
0.5%
Quotes
0.0%
Threads
0.4%
With Media
45.4%
With Links
15.9%
With #Tags
73.0%
With @Mentions
17.7%
With Emojis
182
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.29
Reply/Original Ratio
0.23
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
89.2%
Weekday Posts
10.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,198 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 66 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,198 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely individuals interested in mental health advocacy, educators, healthcare professionals, and those affected by mental health challenges. They are also interested in social change and public awareness campaigns.
Good
Audience Quality
16.2%
Suspicion Index
16.1%
Low-Quality %
90
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
22.2%
Empty Bio
16.7%
<10 Tweets
14.2%
Mass Following (>2K)
0.0%
New (<90 days)
30.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
69.8%
No URL
10.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
55,822,301
Total Potential Reach
90
Median Follower Reach
359
75th Percentile Reach
10.8%
>1K followers
1.0%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
61.7%
Creators
30,830 accounts
21.6%
Consumers
10,802 accounts
16.7%
Dormant
8,368 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
423
Verified Followers
0.42% of total
12,017
Protected Accounts
12.02% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,102,256 | Wrestler | Wrestling, Motivation, Self-promotion |
| @RickWarren | 2,257,242 | Pastor | Faith, Purpose, Church |
| @saatchi_gallery | 1,852,315 | Art Gallery | contemporary art, culture, London grads |
| @BothainaKamel | 1,166,238 | Journalist | Journalism, Motherhood, Politics |
| @rogerhamilton | 928,662 | Entrepreneur | education, entrepreneurship, futurism |
| @StanCollymore | 894,019 | Football Analyst | Football, Anti-Racism, Mental Health |
| @BBC6Music | 808,720 | Radio Station | Music, Culture, Alternative |
| @ASRomaEN | 718,539 | Sports Team | Football, Soccer, Sports |
| @Sheridansmith1 | 700,404 | - | - |
| @ChantelJeffries | 689,199 | DJ | Music, Investing, Technology |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
78,174
Followers With Bio
21,826
Followers Without Bio
78.17%
% With Bio
21.83%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,198 analyzed29,093
Combined Engagement
15,039
Total Likes
14,054
Total Retweets
5,819
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
40%
With @Mentions
80%
With Links
Topical Analysis:
RT @BBCOne: “As a man, it’s almost forbidden to cry.” Five of the biggest names in football and the Duke of Cambridge open up about mental…
The Duke and Duchess of Cambridge have shared a message thanking everyone who has been part of Time to Change’s campaign to end mental health stigma. Find out how you can continue to be involved here 👉 https://t.co/IqLUgWG8WT @KensingtonRoyal https://t.co/hEBesBFZhI
It's #TimeToTalk Day! A small conversation about mental health has the power to make a big difference. We know that the more conversations we have, the more myths we can bust and barriers we can break down. Start the conversation this Time to Talk Day 💬 https://t.co/g4vBe718kq
Today is #TimetoTalk Day. Conversations about mental health have the power to change lives. Too many people are made to feel ashamed because of a mental health problem. You can change that: however you do it, reach out and have a conversation today. https://t.co/dpjXoRDMiV
It's #WorldMentalHealthDay Too many people are made to feel ashamed because of a mental health problem. Help us spread the word: when someone opens up, the way you respond can change their life. https://t.co/XqiPo4VX4z
Key Insights & Takeaways
The account uses high-profile endorsements to increase credibility and reach. It emphasizes the power of small conversations in making a significant impact on mental health awareness. Campaigns like #TimeToTalk and #WorldMentalHealthDay are central to its engagement strategy.
Strengths
- + Established follower base of 279,259
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TimetoChange reveals an growing Twitter presence with 279,259 followers. The account demonstrates a conversation-first approach, averaging 91.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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