TODAY

TODAY

@TODAYonline

Get the latest local and international news from TODAY. Follow us on Telegram! https://t.me/todayonlinesg

Singapore https://www.channelnewsasia.com/today Joined 2009-05-19 Date of Analysis: Dec 16, 2025

765,325

Followers

24

Following

233,872

Tweets

9.0

Avg Engagement

2,390

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @TODAYonline's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-05-19
  • Verification:No
  • Location:Singapore

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:6.4
  • Avg Retweets per Tweet:2.6
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account has an average of 583 likes and 225 retweets per tweet, indicating a moderately engaged audience. The content is well-received, with a focus on viral and trending topics.

6.4

Avg Likes/Tweet

2.6

Avg Retweets/Tweet

20,800

Total Likes

8,534

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

1

Median Retweets

6

75th Percentile

3,316

Top Tweet

0.01

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

98.4%

Original

1.5%

Replies

0.1%

Retweets

0.0%

Quotes

0.0%

Threads

0.8%

With Media

99.9%

With Links

3.7%

With #Tags

0.3%

With @Mentions

1.8%

With Emojis

138

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.02

Reply/Original Ratio

0.5

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

86.2%

Weekday Posts

13.8%

Weekend Posts

Top Hashtags

#trending (63) #budget2023 (9) #worldcup (9) #oscars (6) #worldcup2022 (6) #morocco (4) #oscars2023 (3) #chinaprotests (3) #japan (2) #singapore (2)

Most Mentioned

@justinongtoday (3) @navenetoday (2) @nasdaily (1) @loraineleetoday (1) @taufiqonline (1) @manutd (1) @missuniverse (1) @todayonline (1) @jeremyrenner (1)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 3,197 (98%)
Replies 50 (2%)
Retweets 2 (0%)
Quote Tweets 1 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 2 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is likely interested in celebrity news, lifestyle trends, and current affairs. They are active on social media and engage with content that is visually appealing and timely.

Below Average

Audience Quality

44.1%

Suspicion Index

67.7%

Low-Quality %

0

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

67.4%

Empty Bio

77.9%

<10 Tweets

3.5%

Mass Following (>2K)

0.0%

New (<90 days)

81.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

96.5%

No URL

67.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

21,876,628

Total Potential Reach

0

Median Follower Reach

4

75th Percentile Reach

0.7%

>1K followers

0.1%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

10.4%

Creators

5,222 accounts

11.7%

Consumers

5,843 accounts

77.9%

Dormant

38,935 accounts

88

Verified Followers

0.18% of total

1.7%

Professional Bios

founder, dev, analyst, etc.

0.0

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Singapore (2,052) Central Region, Singapore (169) Myanmar (117) singapore (98) Malaysia (95) Hong Kong (80) United States (60) 新加坡 (55) India (55) East Region, Singapore (47)

137

Verified Followers

0.14% of total

10,077

Protected Accounts

9.98% of total

2 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,105,364 Wrestler Wrestling, Motivation, Self-promotion
@suthichai 3,098,031 Entrepreneur business, media, entrepreneurship
@TurnbullMalcolm 987,586 Politician Politics, Australia, Leadership
@Haqeeqat_TV 879,991 Media Personality Pakistan, YouTube, News
@DrZahidHamidi 570,433 Politician UMNO, Bagan Datuk, Perjuangan
@zammit_marc 387,932 Filmmaker Film, Acting, Producing
@philosophytweet 386,813 - -
@APEC 287,596 Economic Forum Economic forum, Free trade, Prosperity
@CharlesWieand 266,894 Entertainer Animal, Comedian, Rockstar
@MuseumWeek 230,764 Cultural Event art, culture, heritage

Top Keywords in Follower Bios

love (1,456) life (1,429) happy (609) world (603) fun (445) live (429) singapore (411) make (363) simple (358) time (353)

Top Hashtags in Follower Bios

#nft (54) #bitcoin (53) #crypto (43) #btc (29) #eth (24) #defi (22) #bnb (20) #nfts (19) #web3 (18) #topaztrooper (16)

39,248

Followers With Bio

61,742

Followers Without Bio

38.86%

% With Bio

61.14%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

6,401

Combined Engagement

4,776

Total Likes

1,625

Total Retweets

1,280

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

0%

With @Mentions

100%

With Links

Topical Analysis:

Celebrity News Lifestyle Current Events Social Media Trends Entertainment

Key Insights & Takeaways

The account often highlights celebrity achievements and personal milestones, which drives engagement. Content about lifestyle and pop culture resonates well with the audience. Sharing stories with a human interest angle helps maintain follower interest and interaction.

Strengths

  • + Established follower base of 765,325
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @TODAYonline reveals an growing Twitter presence with 765,325 followers. The account demonstrates a content-creator strategy, averaging 9.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025