Toledo Football

Toledo Football

@ToledoFB

Official Twitter account of the 2022 Mid-American Conference Champion Toledo Rockets Football Team. #LiftOff | #TeamToledo | #ONErocket | #MACtion

The Glass Bowl https://utrockets.com/FB Joined 2013-07-23 Date of Analysis: Dec 16, 2025

67,333

Followers

264

Following

13,751

Tweets

94.3

Avg Engagement

292

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ToledoFB's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2013-07-23
  • Verification:No
  • Location:The Glass Bowl

Data Summary

  • Tweets Analyzed:3,243
  • Avg Likes per Tweet:68.5
  • Avg Retweets per Tweet:25.7
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,243 tweets

Engagement is likely highest on game day and around major announcements (recruiting, coaching changes, big wins). Content featuring player highlights, behind-the-scenes looks, and engaging questions will likely perform best. Expect higher engagement on visual content (photos and videos) compared to text-only posts. Retweets and quote tweets will be common forms of interaction.

68.5

Avg Likes/Tweet

25.7

Avg Retweets/Tweet

222,271

Total Likes

83,457

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

41

Median Likes

7

Median Retweets

103

75th Percentile

5,659

Top Tweet

1.4

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

70.0%

Original

4.3%

Replies

21.0%

Retweets

4.7%

Quotes

0.0%

Threads

0.5%

With Media

94.4%

With Links

56.3%

With #Tags

55.4%

With @Mentions

46.6%

With Emojis

112

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.06

Reply/Original Ratio

0.23

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

67.3%

Weekday Posts

32.7%

Weekend Posts

Top Hashtags

#onerocket (858) #gorockets (443) #teamtoledo (330) #liftoff (119) #maction (86) #rocketsinthenfl (37) #forjd (32) #nfl (23) #2ocket1aunch (23) #glassclass23 (22)

Most Mentioned

@toledorockets (270) @toledofb (189) @coachcandle (122) @dequanfinn5 (98) @macsports (92) @juiceup__3 (69) @cbssportsnet (68) @jamal_hines (57) @koback_22 (54) @kareemhunt7 (53)

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Content Strategy Analysis

Based on 3,243 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,269 (70%)
Replies 138 (4%)
Retweets 682 (21%)
Quote Tweets 154 (5%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 682 retweets (21% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,243 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The follower base is heavily skewed towards fans of University of Toledo, likely residing in Ohio and surrounding states. Expect a significant portion of followers to be alumni, current students, prospective students, and local community members. There will also be a segment of followers interested in college football recruiting and MAC Conference news. A small percentage will likely be coaches and scouts.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

84

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

63.1%

No URL

100.0%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

2,732,856

Total Potential Reach

84

Median Follower Reach

203

75th Percentile Reach

2.8%

>1K followers

0.2%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Toledo, OH (126) Ohio, USA (78) Detroit, MI (72) Cincinnati, OH (69) United States (67) Columbus, OH (67) Chicago, IL (51) Tampa, FL (48) Pittsburgh, PA (48) Florida, USA (47)

0

Verified Followers

0.0% of total

445

Protected Accounts

4.45% of total

2 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@PFF_College 335,109 Sports Analyst CFB, NFL Draft, Analytics
@SickosCommittee 90,554 Sports Fans College Football, Depraved Fans, Podcast
@uguisujyo_KCCo 60,982 Voice Actress MC, Voice Professional, Talk Magic
@CoachCollins 52,980 Football Coach Football, Coaching, Winning
@tthasselbeck 51,618 Sports Analyst Football, Analyst, Family
@CoachJones256 31,212 - -
@Ace_Klub 29,395 - -
@FansofLivePd 25,041 - -
@4thQtMentality 21,592 - -
@sirknight95 20,978 - -

Top Keywords in Follower Bios

gpa (3,292) high (2,463) school (2,261) lbs (2,188) co (1,947) class (1,864) football (1,501) email (1,094) hs (778) ncaa (712)

Top Hashtags in Follower Bios

#1 (75) #2 (39) #agtg (37) #3 (37) #4 (37) #5 (36) #8 (32) #7 (27) #jucoproduct (26) #10 (23)

8,745

Followers With Bio

1,255

Followers Without Bio

87.45%

% With Bio

12.55%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,243 analyzed

16,164

Combined Engagement

7,445

Total Likes

8,719

Total Retweets

3,233

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

80%

With @Mentions

80%

With Links

Topical Analysis:

Game Highlights Player Profiles Recruiting News Team Announcements Behind-The-Scenes Content Coaching Updates Mac Conference News Score Updates

Key Insights & Takeaways

["The account's lack of following suggests a focus on broadcasting information rather than direct engagement with other accounts.", 'Consistent branding and visual style are crucial for maintaining a professional and recognizable presence.', 'Leveraging video content, particularly short-form highlights, is essential for maximizing engagement.', 'Actively responding to fan comments and questions can foster a stronger sense of community.', 'Strategic use of relevant hashtags (e.g., #ToledoFB, #MACtion, #Rockets) is important for discoverability.']

Strengths

  • + Established follower base of 67,333
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ToledoFB reveals an growing Twitter presence with 67,333 followers. The account demonstrates a content-creator strategy, averaging 94.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025