The Blade
The Blade, a Pulitzer Prize-winning newspaper, has been NW Ohio and SE Michigan top news source since 1835. #BladeNews #BladeNewsSlide 📰📲
82,707
Followers
660
Following
173,165
Tweets
2.7
Avg Engagement
811
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @toledonews's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-03-04
- Verification:No
- Location:Toledo, OH
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:1.6
- Avg Retweets per Tweet:1.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains moderate engagement with an average of 89 likes and 42 retweets per tweet. Verified accounts make up 0.5% of the followers, indicating a mix of public figures and general users.
1.6
Avg Likes/Tweet
1.1
Avg Retweets/Tweet
5,324
Total Likes
3,548
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
3
75th Percentile
831
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
93.8%
Original
0.2%
Replies
5.0%
Retweets
1.0%
Quotes
0.0%
Threads
1.3%
With Media
99.1%
With Links
4.2%
With #Tags
9.5%
With @Mentions
13.6%
With Emojis
163
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.2
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
72.5%
Weekday Posts
27.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 164 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is likely residents of NW Ohio and SE Michigan, given the newspaper's regional focus. The account also attracts followers interested in local news, politics, and community events.
Below Average
Audience Quality
35.9%
Suspicion Index
55.2%
Low-Quality %
3
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
60.5%
Empty Bio
60.1%
<10 Tweets
4.5%
Mass Following (>2K)
0.0%
New (<90 days)
64.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.2%
No URL
50.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
7,217,928
Total Potential Reach
3
Median Follower Reach
27
75th Percentile Reach
2.6%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
23.7%
Creators
2,366 accounts
16.2%
Consumers
1,619 accounts
60.1%
Dormant
6,015 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
50
Verified Followers
0.5% of total
756
Protected Accounts
7.56% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @jaketapper | 3,145,759 | Journalist | News, Politics, Journalism |
| @iownjd | 768,348 | Lawyer | learn, inspire, engage |
| @solalexasch | 681,170 | Musician | Music, Travel, Tattoos |
| @JenniferJJacobs | 367,763 | Journalist | Biden admin, Reporting, Iowa |
| @glasscityfilm | 209,427 | Film Community | film, cityscapes, community |
| @JeanChatzky | 81,622 | Financial journalist | finance, writing, podcasting |
| @DavidLesch | 73,273 | Attorney | Law, TV, NYC |
| @SarcasmStardust | 61,734 | - | - |
| @uguisujyo_KCCo | 61,111 | Voice Actress | MC, Voice Professional, Talk Magic |
| @Thefrugalgay11 | 59,851 | Financial Educator | reselling, real estate investing, financial independence |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,954
Followers With Bio
6,046
Followers Without Bio
39.54%
% With Bio
60.46%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed1,542
Combined Engagement
615
Total Likes
927
Total Retweets
308
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
EDITORIAL: Ohioans should begin planning to turnout out in large numbers to vote against Issue 1 in an August election. https://t.co/0QM4T09E7i
RT @ToledoPolice: Missing Juvenile: Azaria Abbott, 17, is missing from Sylvania, OH. She is 4’11”, 130 lb., and as last seen in Toledo at Southland Shopping Center on 4/26/23. Anyone with information call or text Crime Stoppers at 419-255-1111. #toledopolice https://t.co/LbCZjdVe
RT @ToledoPolice: Found Juvenile: The pictured 8 year old was located in the area of Lagrange and Greenbelt. He cannot provide officers with any family information. Anyone with information call or text Crime Stoppers at 419-255-1111. #toledopolice https://t.co/x06tDNPm3g
Essay: A make-it-up-as-you-go approach to state constitutionalism was too much for The Blade. https://t.co/VvwprEkbT0
RT @OSHP_NWOhio: Troopers on scene confirm two fatalities, with a minimum of 46 vehicles involved. Multiple agencies from several counties are continuing rescue operations. White-out conditions persist. Travel is not recommended. #OhioTurnpikeMP106Crash https://t.co/PhPcwdrsEv
Key Insights & Takeaways
The account frequently shares editorials and opinion pieces, suggesting a focus on political and social issues. Content often includes event announcements, indicating an emphasis on community engagement and local happenings. The use of hashtags like #BladeNews and #BladeNewsSlide helps reinforce brand identity and reach a targeted audience.
Strengths
- + Established follower base of 82,707
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @toledonews reveals an growing Twitter presence with 82,707 followers. The account demonstrates a content-creator strategy, averaging 2.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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