Tom Allison
One of the founders of @CeraVe. Family man. Passion for #Skincare and #Ceramides.
543,908
Followers
1,759
Following
2,180
Tweets
1,225.9
Avg Engagement
94
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Tom_Allison_'s Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2019-04-06
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:2,097
- Avg Likes per Tweet:1,063.5
- Avg Retweets per Tweet:162.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 2,097 tweetsHis tweets receive high engagement, with an average of 89,528 likes and 6,732 retweets. He frequently collaborates with influencers and experts in the skincare field.
1,063.5
Avg Likes/Tweet
162.4
Avg Retweets/Tweet
2,230,155
Total Likes
340,490
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
2
Median Retweets
34
75th Percentile
162,114
Top Tweet
2.25
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
15.2%
Original
49.3%
Replies
34.4%
Retweets
1.2%
Quotes
0.0%
Threads
0.9%
With Media
31.9%
With Links
47.2%
With #Tags
96.7%
With @Mentions
10.2%
With Emojis
125
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
3.25
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
88.8%
Weekday Posts
11.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 2,097 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 721 retweets (34% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 2,097 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience primarily consists of skincare enthusiasts and individuals interested in dermatology. He also engages with healthcare professionals and caregivers.
Average
Audience Quality
20.2%
Suspicion Index
17.6%
Low-Quality %
96
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
27.0%
Empty Bio
18.2%
<10 Tweets
19.2%
Mass Following (>2K)
0.0%
New (<90 days)
39.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.2%
No URL
8.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
36,018,595
Total Potential Reach
96
Median Follower Reach
288
75th Percentile Reach
6.8%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
49.8%
Creators
24,906 accounts
32.0%
Consumers
16,003 accounts
18.2%
Dormant
9,091 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
216
Verified Followers
0.22% of total
7,235
Protected Accounts
7.23% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,181 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Nnauye_Nape | 958,385 | Politician | Politics, Leadership, Change |
| @LuisOlavarrieta | 871,804 | Journalist | Entertainment, Journalism, Evolution |
| @TheStreet | 850,518 | Finance | business news, investing ideas, stock analysis |
| @AyoCaesar | 409,448 | Journalist | Literature, Anarcho-fabulous, Luxury communism |
| @mckatsug | 386,869 | TV Presenter | TV presenter, Activist, Music |
| @tveitdal | 343,591 | Environmental Activist | Climate Change, Renewable Energy, Nature |
| @JulianMarley | 272,465 | Musician | Reggae, Music, Family |
| @KimMangone | 251,877 | Engineer | Single Mom, USAF Vet, Engineer |
| @YerickoNyerereT | 241,656 | Politician | Politics, Business, Security |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
72,019
Followers With Bio
27,981
Followers Without Bio
72.02%
% With Bio
27.98%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 2,097 analyzed655,142
Combined Engagement
604,212
Total Likes
50,930
Total Retweets
131,028
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
In this together while apart. -Your @CeraVe Family #SocialDistancing #BeWell #BeSafe https://t.co/wWxJCCO8XC
#ThankYouNurses! You are all extraordinary for everything you do. A special thanks to these two for taking care of a friend. Nurses are truly #HeroesBehindTheMasks. @CeraVe 💙 nurses. #NursesWeek https://t.co/z0drp1GWtJ
Dermatologist approved #Maskne routine from @208SkinDoc on #TikTok - #CeraVePartner - https://t.co/vRr7vE3eni @CeraVe, #DEVELOPEDWITHDERMS https://t.co/YdSdVj7swM
We aren’t just recommended by dermatologists. We’re DEVELOPED WITH #DERMATOLOGISTS. #CeraVe, DEVELOPED WITH MEANING DEVELOPED WITH LOVE DEVELOPED WITH #CERAMIDES #DEVELOPEDWITHDERMS #EADV2019 @CeraVe #CeraVeSpain @CeraVeCanada https://t.co/4HvXAsoqEk
True or false? Click on the image to reveal the answer and to learn how selfless nurses are. @CeraVe 💙 nurses. #ThankYouNurses #NursesWeek #HeroesBehindTheMasks https://t.co/r7wOantKXO
Key Insights & Takeaways
He emphasizes community and social responsibility, often highlighting the importance of healthcare workers and caregivers. He leverages partnerships with skincare experts to build credibility and trust. His content is highly engaging, combining educational value with emotional appeal.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 543,908
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Tom_Allison_ reveals an exceptionally influential Twitter presence with 543,908 followers. The account demonstrates a conversation-first approach, averaging 1,225.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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