Tom Rath

Tom Rath

@TomCRath

Dad, husband, researcher. Author/co-author of 10 books.

Arlington, VA USA https://tomrath.org/ Joined 2010-05-27 Date of Analysis: Dec 16, 2025

117,761

Followers

374

Following

721

Tweets

31.4

Avg Engagement

385

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @TomCRath's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-05-27
  • Verification:No
  • Location:Arlington, VA USA

Data Summary

  • Tweets Analyzed:720
  • Avg Likes per Tweet:9.7
  • Avg Retweets per Tweet:21.8
  • Followers Analyzed:9,998

Engagement Analysis

Based on 720 tweets

His tweets typically receive a high number of likes and retweets, indicating strong audience interaction. The content is often shared and appreciated for its clarity and relevance.

9.7

Avg Likes/Tweet

21.8

Avg Retweets/Tweet

6,950

Total Likes

15,686

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

4

Median Likes

6

Median Retweets

24

75th Percentile

5,034

Top Tweet

0.27

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

61.2%

Original

13.6%

Replies

23.3%

Retweets

1.8%

Quotes

0.0%

Threads

0.1%

With Media

79.6%

With Links

10.7%

With #Tags

63.9%

With @Mentions

1.0%

With Emojis

133

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.22

Reply/Original Ratio

0.08

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

86.2%

Weekday Posts

13.8%

Weekend Posts

Top Hashtags

#lifesgreatquestion (12) #eatmovesleep (7) #1 (4) #leadership (4) #sleep (4) #strengths (3) #success (2) #podcast (2) #energy (2) #fullycharged (2)

Most Mentioned

@tomcrath (82) @danielpink (25) @adammgrant (13) @wsj (12) @fastcompany (10) @harvardbiz (9) @jeffreypfeffer (9) @gallup (7) @brianwansink (7) @martin_dempsey (6)

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Content Strategy Analysis

Based on 720 tweets

Content Type Distribution

Content Breakdown

Original Tweets 441 (61%)
Replies 98 (14%)
Retweets 168 (23%)
Quote Tweets 13 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 168 retweets (23% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 720 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 9,998 followers

His audience includes educators, health professionals, and individuals interested in lifestyle improvements. He also reaches out to parents and students through his educational content.

Good

Audience Quality

17.5%

Suspicion Index

21.8%

Low-Quality %

123

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

34.0%

Empty Bio

17.7%

<10 Tweets

17.5%

Mass Following (>2K)

0.0%

New (<90 days)

23.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

68.4%

No URL

9.7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

27,349,471

Total Potential Reach

123

Median Follower Reach

452

75th Percentile Reach

13.7%

>1K followers

2.3%

>10K followers

0.6%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

59.5%

Creators

5,947 accounts

22.8%

Consumers

2,278 accounts

17.7%

Dormant

1,773 accounts

92

Verified Followers

0.92% of total

15.5%

Professional Bios

founder, dev, analyst, etc.

0.22

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (65) London, England (50) Los Angeles, CA (41) Washington, DC (40) New York, NY (36) Colombia (35) London (35) Chicago, IL (34) San Francisco, CA (33) Buenos Aires, Argentina (30)

92

Verified Followers

0.92% of total

927

Protected Accounts

9.27% of total

10 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@ruhutsitompul 2,374,162 Politician Youtube, Instagram, Facebook
@MurrayNewlands 1,515,124 Contributor pop art, art, entrepreneurship
@3M 1,349,578 Innovation Innovation, Science, Impact
@SinghLions 1,331,270 Restaurateur Food, Travel, Influencer
@soledadobrien 1,317,940 Journalist working, mom, journalist
@pmarca 1,240,317 Investor Tucked shirt
@LeBronJames 1,004,302 - -
@tjmanotoc 921,701 Journalist MentalHealth, Wellness, News
@TonyReali 723,807 Sports Commentator Sports, TV, News
@latinfashionews 550,027 Fashion Blogger Design, culture, activism

Top Keywords in Follower Bios

coach (429) life (346) leadership (316) author (281) love (250) husband (236) business (236) father (208) health (197) teacher (195)

Top Hashtags in Follower Bios

#leadership (66) #coaching (19) #hr (17) #entrepreneur (15) #physed (15) #innovation (14) #1 (13) #coach (13) #strengths (12) #marketing (12)

6,603

Followers With Bio

3,397

Followers Without Bio

66.03%

% With Bio

33.97%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 720 analyzed

7,231

Combined Engagement

1,871

Total Likes

5,360

Total Retweets

1,446

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Health Education Lifestyle Learning Behavior Research

Key Insights & Takeaways

He emphasizes the importance of physical activity, healthy eating, and quality sleep for overall well-being. He highlights the need for rethinking classroom environments to promote movement and learning. He uses visual and accessible content to communicate complex ideas effectively.

Strengths

  • + Established follower base of 117,761
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @TomCRath reveals an growing Twitter presence with 117,761 followers. The account demonstrates a content-creator strategy, averaging 31.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025