Ministry of Tourism

Ministry of Tourism

@tourismgoi

Official Twitter account of Ministry of Tourism (Govt. of India)

New Delhi, India https://t.co/8s27WX562e Joined 2013-01-06 Date of Analysis: Dec 16, 2025

372,815

Followers

376

Following

49,481

Tweets

74.4

Avg Engagement

921

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @tourismgoi's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2013-01-06
  • Verification:Yes
  • Location:New Delhi, India

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:11.1
  • Avg Retweets per Tweet:63.3
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,249 tweets

The account maintains moderate engagement with an average of 372 likes and 130 retweets per tweet. Verified accounts make up 0.5% of its followers, indicating a mix of public and private engagement.

11.1

Avg Likes/Tweet

63.3

Avg Retweets/Tweet

36,041

Total Likes

205,545

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

3

Median Likes

3

Median Retweets

28

75th Percentile

11,043

Top Tweet

0.2

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

29.8%

Original

45.5%

Replies

24.1%

Retweets

0.6%

Quotes

0.0%

Threads

0.4%

With Media

42.4%

With Links

32.6%

With #Tags

65.0%

With @Mentions

3.5%

With Emojis

187

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.53

Reply/Original Ratio

0.02

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

83.9%

Weekday Posts

16.1%

Weekend Posts

Top Hashtags

#repost (230) #incredibleindia (211) #dekhoapnadesh (128) #g20india (124) #visitindiayear2023 (104) #g20 (104) #amritmahotsav (86) #g20summit (72) #g20indiatourism (61) #g20atsiliguri (55)

Most Mentioned

@kishanreddybjp (1158) @pib_india (1006) @ajaybhattbjp4uk (1001) @shripadynaik (999) @incredibleindia (993) @pibtour (989) @kishanreddyofc (947) @g20org (431) @amritmahotsav (246) @rkverma_ias (156)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 968 (30%)
Replies 1,479 (46%)
Retweets 783 (24%)
Quote Tweets 19 (1%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 783 retweets (24% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes government officials, tourism stakeholders, and the general public interested in India's tourism initiatives. It also targets potential travelers and cultural enthusiasts.

Average

Audience Quality

33.7%

Suspicion Index

40.5%

Low-Quality %

7

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

49.8%

Empty Bio

45.7%

<10 Tweets

6.0%

Mass Following (>2K)

0.0%

New (<90 days)

77.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

91.1%

No URL

31.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

30,988,247

Total Potential Reach

7

Median Follower Reach

33

75th Percentile Reach

2.0%

>1K followers

0.3%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

27.7%

Creators

13,845 accounts

26.6%

Consumers

13,304 accounts

45.7%

Dormant

22,851 accounts

268

Verified Followers

0.54% of total

6.1%

Professional Bios

founder, dev, analyst, etc.

0.03

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

India (1,693) New Delhi, India (1,095) Mumbai, India (448) Hyderabad, India (368) Bengaluru, India (339) Uttar Pradesh, India (315) Kolkata, India (287) Pune, India (252) Lucknow, India (219) Patna, India (200)

465

Verified Followers

0.46% of total

8,818

Protected Accounts

8.73% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,103,720 Wrestler Wrestling, Motivation, Self-promotion
@polimernews 1,785,200 News Channel News, Updates, World
@RJDforIndia 992,034 Politics Social Justice, Secularism, Politics
@iownjd 778,361 Lawyer learn, inspire, engage
@AdnanSamiLive 690,369 Musician Music, Composer, Singer
@RVCJ_FB 639,359 Media Entertainment, Humor, Viral
@priyagupta999 620,155 Film Producer Bollywood, Film, Media
@amitabhk87 572,213 Government Official Make in India, Startup India, Incredible India
@IamMzilikazi 546,565 Musician Pan-African music, Album, Rise
@CryptoGemsCom 543,113 Sports Analyst Fenerbahce, FBBasketbol, FENERBAHÇE

Top Keywords in Follower Bios

student (2,725) indian (2,231) india (2,056) life (1,955) love (1,662) engineer (1,481) social (1,410) proud (1,178) travel (1,007) lover (962)

Top Hashtags in Follower Bios

#indian (77) #student (57) #traveller (47) #travel (47) #india (45) #engineer (45) #entrepreneur (34) #र (33) #भ (32) #स (32)

55,952

Followers With Bio

45,045

Followers Without Bio

55.4%

% With Bio

44.6%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

44,206

Combined Engagement

0

Total Likes

44,206

Total Retweets

8,841

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Tourism Promotion Cultural Events Rural Development Government Collaboration National Conferences Competition Initiatives

Key Insights & Takeaways

The account emphasizes rural tourism and cultural promotion through competitions and events. It leverages high-profile collaborations to increase visibility and credibility. It focuses on national-level initiatives, showcasing India's tourism vision and growth strategies.

Strengths

  • + Established follower base of 372,815
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @tourismgoi reveals an growing Twitter presence with 372,815 followers. The account demonstrates a conversation-first approach, averaging 74.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025