トイザらス・ベビーザらス 公式

トイザらス・ベビーザらス 公式

@TOYSRUS_JP

厳選したおもちゃ、ベビー用品ご紹介✨セール情報やキャンペーン情報も発信中! #トイザらス #ベビーザらス をつけて投稿しよう🦒 お問い合わせはこちら➡https://www.toysrus.co.jp/h/RCSfCustomerSupport.jsp 皆様からのご質問やコメントに返信できかねる場合がございますが、今後の運営やサービス向上のための貴重なご意見として拝見します。

https://www.toysrus.co.jp/ Joined 2010-10-27 Date of Analysis: Dec 16, 2025

217,234

Followers

3,677

Following

12,165

Tweets

148.1

Avg Engagement

484

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @TOYSRUS_JP's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-10-27
  • Verification:Yes
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3,199
  • Avg Likes per Tweet:41.3
  • Avg Retweets per Tweet:106.8
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,199 tweets

The account has a high average number of likes and retweets, indicating strong audience interaction. Contests and giveaways are key drivers of engagement and follower growth.

41.3

Avg Likes/Tweet

106.8

Avg Retweets/Tweet

132,263

Total Likes

341,496

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

11

Median Likes

5

Median Retweets

36

75th Percentile

21,931

Top Tweet

0.68

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

71.9%

Original

6.8%

Replies

15.2%

Retweets

6.1%

Quotes

0.0%

Threads

0.0%

With Media

97.7%

With Links

76.9%

With #Tags

17.7%

With @Mentions

85.2%

With Emojis

163

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.09

Reply/Original Ratio

0.4

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

90.1%

Weekday Posts

9.9%

Weekend Posts

Top Hashtags

#トイザらス (1531) #トミカ (148) #ベビーザらス (135) #トイザらス限定 (114) #ミニカー (111) #ホットウィール (108) #レゴ (95) #トミカの日 (94) #hotwheels (82) #おしえてトイザらス2020 (80)

Most Mentioned

@toysrus_jp (202) @babiesrus_jp (96) @takaratomytoys (10) @sylvanianjp (9) @mellchan_dayo (7) @lego_group_jp (6) @osaru_george_jp (5) @epoch1958 (5) @bonjour_licca (4) @hariri_hedgehog (4)

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Content Strategy Analysis

Based on 3,199 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,299 (72%)
Replies 218 (7%)
Retweets 486 (15%)
Quote Tweets 196 (6%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 486 retweets (15% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,199 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience is likely parents and toy enthusiasts looking for new products and deals. The account also targets those interested in seasonal sales and promotions.

Good

Audience Quality

18.1%

Suspicion Index

18.9%

Low-Quality %

31

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

35.0%

Empty Bio

3.7%

<10 Tweets

11.8%

Mass Following (>2K)

0.0%

New (<90 days)

52.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

93.2%

No URL

2.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

2,351,100

Total Potential Reach

31

Median Follower Reach

144

75th Percentile Reach

5.1%

>1K followers

0.2%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

88.6%

Creators

8,864 accounts

7.7%

Consumers

766 accounts

3.7%

Dormant

370 accounts

9

Verified Followers

0.09% of total

0.1%

Professional Bios

founder, dev, analyst, etc.

0.09

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

日本 (328) Japan (89) 日本 東京 (38) 北海道 (35) 大阪 (29) 日本 大阪 (26) 愛知県 (26) 東京 (25) 神奈川県 (22) 東京都 (22)

9

Verified Followers

0.09% of total

356

Protected Accounts

3.56% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@MistressTepco 33,266 - -
@hinochocol 15,702 - -
@har_xx__ 15,700 - -
@nyamo_ak13 14,879 - -
@tolucky131 14,302 - -
@zeong8 13,876 - -
@teto_coffee 13,583 - -
@netto_hwt 13,442 - -
@rukia32750853 13,288 - -
@xx34Chaxx 12,234 - -

Top Keywords in Follower Bios

rt (145) twitter (112) dm (76) r (69) w (46) youtube (43) line (39) love (32) wd (27) mama (25)

Top Hashtags in Follower Bios

#ホ (73) #ラリファミリー (32) #懸賞 (27) #かふ便 (22) #懸賞好きさんと繋か (20) #ハ (17) #懸賞仲間募集中 (17) #セ (15) #は (15) #フ (14)

6,499

Followers With Bio

3,501

Followers Without Bio

64.99%

% With Bio

35.01%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,199 analyzed

104,807

Combined Engagement

15,895

Total Likes

88,912

Total Retweets

20,961

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

0%

With @Mentions

100%

With Links

Topical Analysis:

Toys Baby Products Sales Promotions Contests Giveaways
トイザらス・ベビーザらス 公式
@TOYSRUS_JP

/ 【毎日抽選🎯】 フォロー&RTでギフトカード『5,000円分』が20名様にその場で当たる‼ \ 4/21~「GWスーパーセール」も開催🛒🌈 ▼セール商品やキャンペーンがぞくぞく ▼特設サイト&規約 https://t.co/s7mdaL2W8G ①本アカウントをフォロー ②本投稿を4/15 12:59までにRT ③当選者にはDM送付 https://t.co/udehXulCvS

2023-04-14
Retweets: 18,464 Likes: 3,467 Engagement: 21,931
トイザらス・ベビーザらス 公式
@TOYSRUS_JP

/ 【毎日抽選🎯】 フォロー&RTでギフトカード『5,000円分』が20名様にその場で当たる‼ \ 4/21~「GWスーパーセール」も開催🛒🌈 ▼セール商品やキャンペーンがぞくぞく ▼特設サイト&規約 https://t.co/s7mdaL2W8G ①本アカウントをフォロー ②本投稿を4/17 12:59までにRT ③当選者にはDM送付 https://t.co/8FefE6d0oe

2023-04-16
Retweets: 18,219 Likes: 3,391 Engagement: 21,610
トイザらス・ベビーザらス 公式
@TOYSRUS_JP

/ 【毎日抽選🎯】 フォロー&RTでギフトカード『5,000円分』が20名様にその場で当たる‼ \ 4/21~「GWスーパーセール」も開催🛒🌈 ▼セール商品やキャンペーンがぞくぞく ▼特設サイト&規約 https://t.co/s7mdaL2W8G ①本アカウントをフォロー ②本投稿を4/16 12:59までにRT ③当選者にはDM送付 https://t.co/Gv5m3Wxj2g

2023-04-15
Retweets: 17,353 Likes: 3,176 Engagement: 20,529
トイザらス・ベビーザらス 公式
@TOYSRUS_JP

/ 【毎日抽選🎯】 フォロー&RTでギフトカード『5,000円分』が20名様にその場で当たる‼ \ 4/21~「GWスーパーセール」も開催🛒🌈 ▼セール商品やキャンペーンがぞくぞく ▼特設サイト&規約 https://t.co/s7mdaL2W8G ①本アカウントをフォロー ②本投稿を4/27 12:59までにRT ③当選者にはDM送付 https://t.co/adYXWHPWHH

2023-04-26
Retweets: 17,547 Likes: 2,899 Engagement: 20,446
トイザらス・ベビーザらス 公式
@TOYSRUS_JP

/ 【毎日抽選🎯】 フォロー&RTでギフトカード『5,000円分』が20名様にその場で当たる‼ \ 4/21~「GWスーパーセール」も開催🛒🌈 ▼セール商品やキャンペーンがぞくぞく ▼特設サイト&規約 https://t.co/s7mdaL2W8G ①本アカウントをフォロー ②本投稿を4/20 12:59までにRT ③当選者にはDM送付 https://t.co/6vGpvq9I1R

2023-04-19
Retweets: 17,329 Likes: 2,962 Engagement: 20,291

Key Insights & Takeaways

The account heavily relies on contests and giveaways to boost engagement and follower count. Promotional content, especially around sales and events, is a major focus. The use of hashtags and links to special sites helps drive traffic and awareness.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 217,234
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @TOYSRUS_JP reveals an well-established Twitter presence with 217,234 followers. The account demonstrates a content-creator strategy, averaging 148.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025