Translink
Catch up on latest travel news from the official Translink NI Twitter page. We’re here 7am-8pm M-F/Sat & Sun 8am-6pm #HappyToHelp
91,753
Followers
683
Following
267,446
Tweets
1.4
Avg Engagement
327
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Translink_NI's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-03-01
- Verification:Yes
- Location:Northern Ireland
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:1.2
- Avg Retweets per Tweet:0.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account sees moderate engagement with an average of 26 likes and 7 retweets per tweet. Engagement is likely driven by community-focused content and service updates.
1.2
Avg Likes/Tweet
0.2
Avg Retweets/Tweet
3,985
Total Likes
649
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
2
75th Percentile
79
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
59.9%
Original
34.3%
Replies
1.4%
Retweets
4.3%
Quotes
0.0%
Threads
0.2%
With Media
58.7%
With Links
53.7%
With #Tags
42.7%
With @Mentions
37.4%
With Emojis
160
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.57
Reply/Original Ratio
3.07
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
73.6%
Weekday Posts
26.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 46 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes commuters, travelers, and local residents who rely on public transportation. It also targets families and individuals with specific accessibility needs.
Average
Audience Quality
32.4%
Suspicion Index
52.5%
Low-Quality %
7
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
63.1%
Empty Bio
51.7%
<10 Tweets
3.6%
Mass Following (>2K)
0.0%
New (<90 days)
57.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.9%
No URL
41.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
16,210,788
Total Potential Reach
7
Median Follower Reach
58
75th Percentile Reach
2.8%
>1K followers
0.2%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
30.6%
Creators
3,055 accounts
17.8%
Consumers
1,779 accounts
51.7%
Dormant
5,166 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
27
Verified Followers
0.27% of total
1,106
Protected Accounts
11.06% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,052 | Wrestler | Wrestling, Motivation, Self-promotion |
| @SteveBakerHW | 160,089 | - | - |
| @clodaghanne | 91,291 | Presenter | Family, Life, Presenter |
| @Visiongeo | 89,111 | Philanthropist | NGO funding, Philanthropy, Travel |
| @weather_talk | 84,586 | Meteorologist | meteorology, tornadoes, hurricanes |
| @duponline | 51,767 | Politics | Politics, Unionism, Northern Ireland |
| @arisroussinos | 49,136 | Journalist | politics, journalism, writing |
| @aikenpromotions | 40,307 | Concert Promoter | Concerts, Events, Music |
| @biz_articles_ | 38,543 | - | - |
| @BakingBar | 37,396 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,691
Followers With Bio
6,309
Followers Without Bio
36.91%
% With Bio
63.09%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed218
Combined Engagement
121
Total Likes
97
Total Retweets
44
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
80%
With @Mentions
60%
With Links
Topical Analysis:
Our #ChangingPlaces Toilets are there for you, whether you’re making those everyday journeys or days out with family & friends Spacious facilities, featuring specialist equipment meet a range of complex accessibility needs @ImtacNI @Accessoloo #BetterConnected #IncLOOsive h
Work is underway at our Pennyburn site, installing essential charging infrastructure for our new zero emission bus fleet for Foyle Metro services - coming later this year! @Derry_Chamber @Derryvisitor @dcsdcouncil @CCIDerry @Wright_bus @Farrans_UKI @ChargePointnet @NIElectricity
Antrim Ulsterbus drivers organised a special birthday celebration for Mary, who is a regular on the 321d town service, & is popular amongst the drivers because of the sweet treats she provides when boarding the bus 🍰🧁🤤 Happy birthday Mary! 🎊 https://t.co/A3BulI0c6K
RT @nidirect: A UK-wide Emergency Alerts test will take place at 3pm this Sunday (23 April). You'll receive a test message on your mobile phone. You do not need to do anything when you receive the message - this is just a test. For more info: https://t.co/HVLcuAkCdu @NIOgov @c
RT @metofficeNI: Yellow warning of thunderstorm affecting Northern Ireland https://t.co/IdpkKKFiuC https://t.co/muOXGkBBdO
Key Insights & Takeaways
The account emphasizes accessibility and inclusivity through initiatives like #ChangingPlaces Toilets Community engagement is a key focus, as seen in the birthday celebration for a regular passenger Highlighting infrastructure projects, such as zero-emission bus charging stations, shows a commitment to sustainability and future-ready transport
Strengths
- + Established follower base of 91,753
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Translink_NI reveals an growing Twitter presence with 91,753 followers. The account demonstrates a content-creator strategy, averaging 1.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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