Ministry of Roads and Transport
This is the Official Twitter account of the Ministry of Roads and Transport
163,156
Followers
892
Following
4,751
Tweets
55.7
Avg Engagement
132
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TransportKE's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2013-08-29
- Verification:No
- Location:Nairobi
Data Summary
- Tweets Analyzed:3,164
- Avg Likes per Tweet:2.4
- Avg Retweets per Tweet:53.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,164 tweetsThe account has moderate engagement with an average of 224 likes and 105 retweets per tweet. Engagement appears to be consistent with its focus on public announcements and project updates.
2.4
Avg Likes/Tweet
53.2
Avg Retweets/Tweet
7,733
Total Likes
168,415
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
2
Median Retweets
9
75th Percentile
121,667
Top Tweet
0.34
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
36.0%
Original
28.0%
Replies
34.0%
Retweets
2.0%
Quotes
0.0%
Threads
0.3%
With Media
41.8%
With Links
25.3%
With #Tags
70.2%
With @Mentions
0.5%
With Emojis
123
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.78
Reply/Original Ratio
0.06
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
89.7%
Weekday Posts
10.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,164 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,075 retweets (34% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,164 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes government officials, citizens interested in transportation developments, and stakeholders in infrastructure projects. It also reaches out to the general public through public service announcements.
Average
Audience Quality
28.4%
Suspicion Index
34.2%
Low-Quality %
26
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
44.4%
Empty Bio
40.2%
<10 Tweets
7.6%
Mass Following (>2K)
0.0%
New (<90 days)
58.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.1%
No URL
24.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
25,086,433
Total Potential Reach
26
Median Follower Reach
100
75th Percentile Reach
3.3%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
27.2%
Creators
13,601 accounts
32.6%
Consumers
16,313 accounts
40.2%
Dormant
20,086 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
128
Verified Followers
0.13% of total
6,603
Protected Accounts
6.54% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @K24Tv | 2,581,395 | Media | News, Entertainment, Social Media |
| @StandardKenya | 2,235,166 | News outlet | News, Kenya, Bold |
| @bonifacemwangi | 1,839,693 | Activist | Activism, Social Justice, Filmmaking |
| @CapitalFMKenya | 1,700,757 | Media | music, news, sports |
| @newvisionwire | 1,309,164 | News Outlet | Breaking News, Current Events, News Analysis |
| @ItsMainaKageni | 980,129 | Radio Host | Grace, Faith, MainaAndKingangi |
| @KideroEvans | 815,239 | Doctor | Politics, Medicine, Social Justice |
| @lindahoguttu | 769,453 | News Anchor | News, Anchor, Editor |
| @SenRehmanMalik | 744,577 | Politician | Politics, Security, Writing |
| @alykhansatchu | 589,252 | Banker | Banker, Interest rate, Africa |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
59,508
Followers With Bio
41,490
Followers Without Bio
58.92%
% With Bio
41.08%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,164 analyzed136,877
Combined Engagement
964
Total Likes
135,913
Total Retweets
27,375
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @PulyBeast: I quit my job today. Ready to pursue my dreams. Being 27 and starting all over is difficult but it’s all for happiness. My p…
RT @EliudKipchoge: What an amazing day! I want to thank my coach Patrick Sang, my team mates, my management, Nike and NN. A special than…
RT @BBCBreaking: French President on #EgyptAir: "Information confirms, alas, that this plane has crashed" https://t.co/GhpGsEfiLL https://t…
CS @kipmurkomen has today held his inaugural meeting with the Heads of Depts. & CEOs of state agencies in the State Dept. of Transport. He assured the team of his unwavering support and citizens driven leadership to better the transport sector. https://t.co/ltYgL1xaxP
RT @AMB_A_Mohammed: I would like to thank His Excellency Uhuru Kenyatta for reappointing me to his Cabinet by nominating me as Cabinet Secr…
Key Insights & Takeaways
The account frequently highlights major infrastructure projects, such as the SGR Phase 2A and the Embulbul tunnel. It uses hashtags to increase visibility and reach a broader audience. The content is often tied to government initiatives and public service announcements.
Strengths
- + Established follower base of 163,156
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TransportKE reveals an growing Twitter presence with 163,156 followers. The account demonstrates a content-creator strategy, averaging 55.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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