Traveloka Indonesia

Traveloka Indonesia

@traveloka

Akhir tahun seru, gak pake ragu! Waktunya berburu diskon s.d 50% + kupon diskon 2jt mulai 24 Nov - 3 Jan 2024 buat kamu tahun baruan #DontWorryNoRugi! ✈️👇🏻

Indonesia https://trv.lk/TravelokaYearEndSale2023 Joined 2012-02-21 Date of Analysis: Dec 16, 2025

170,649

Followers

60

Following

172,162

Tweets

2.4

Avg Engagement

195

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @traveloka's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2012-02-21
  • Verification:Yes
  • Location:Indonesia

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:1.6
  • Avg Retweets per Tweet:0.8
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,249 tweets

The account has a high average number of likes and retweets, indicating strong audience interaction. Giveaways and promotions are key drivers of engagement.

1.6

Avg Likes/Tweet

0.8

Avg Retweets/Tweet

5,319

Total Likes

2,503

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

0

75th Percentile

1,159

Top Tweet

0.01

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

2.3%

Original

97.6%

Replies

0.0%

Retweets

0.1%

Quotes

0.0%

Threads

0.0%

With Media

12.7%

With Links

3.0%

With #Tags

94.7%

With @Mentions

38.9%

With Emojis

129

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

41.71

Reply/Original Ratio

2.0

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

82.8%

Weekday Posts

17.2%

Weekend Posts

Top Hashtags

#epicsalebrat11on (52) #rayakanyourway (36) #lifeyourway (4) #staycationjadihemat (2) #31xxx417 (2) #rayakansemuakebaikan (1) #31890806 (1) #31xxx249 (1) #31xxx155 (1) #30harimerayakan (1)

Most Mentioned

@miztacryme (75) @hefihendri (12) @torasugito (9) @jjkkzz95 (7) @day_septa (7) @cwkbaikk (7) @arbanii98 (6) @nanazwaaa (6) @baihaqih_ (6) @agnesnila (6)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 76 (2%)
Replies 3,170 (98%)
Retweets 1 (0%)
Quote Tweets 2 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 1 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience primarily consists of travelers and those interested in discounts and promotions. They are likely looking for budget-friendly travel options and special offers.

Average

Audience Quality

20.5%

Suspicion Index

27.1%

Low-Quality %

24

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

34.5%

Empty Bio

27.1%

<10 Tweets

3.0%

Mass Following (>2K)

0.0%

New (<90 days)

46.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

89.3%

No URL

19.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

21,242,358

Total Potential Reach

24

Median Follower Reach

207

75th Percentile Reach

4.3%

>1K followers

0.3%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

59.1%

Creators

29,531 accounts

13.8%

Consumers

6,919 accounts

27.1%

Dormant

13,550 accounts

45

Verified Followers

0.09% of total

1.1%

Professional Bios

founder, dev, analyst, etc.

0.13

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Indonesia (2,422) Jakarta Capital Region (771) Jakarta (427) Yogyakarta, Indonesia (407) Kota Surabaya, Jawa Timur (334) DKI Jakarta, Indonesia (309) indonesia (254) Bandung, Jawa Barat (224) Jakarta, Indonesia (191) Jakarta Capital Region, Indone (183)

95

Verified Followers

0.09% of total

25,434

Protected Accounts

25.18% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@andihiyat 4,328,672 Comedian Comedy, Travel, Email Marketing
@nksthi 2,004,628 Comedian Sambat, Manusia, Informasi
@NYSE 1,691,752 Finance Finance, Investing, Opportunities
@cursedkidd 1,586,581 Influencer Wild West, Outlaw, Cowboy
@aulmaulidiana 1,337,674 Baker Baking, Hard work, Lamborghini
@intanorii 1,279,403 Owner Fashion, Style, Shopping
@uttazt_ 1,274,881 Writer Storytelling, Email, Communication
@luculucuaaan 1,141,071 - -
@fadjroeL 1,046,634 Communications Democracy, Indonesia, Friendship
@hrdbacot 843,030 HRD HR, Recruitment, Business

Top Keywords in Follower Bios

yang (2,597) life (1,470) love (1,415) akun (1,321) suka (1,288) ig (1,160) hidup (1,112) yg (1,029) aja (891) orang (888)

Top Hashtags in Follower Bios

#ynwa (94) #ggmu (45) #ktbffh (34) #mufc (33) #ngc_member (21) #bts (21) #bitcoin (17) #bnb (16) #coyg (16) #nct (16)

67,079

Followers With Bio

33,918

Followers Without Bio

66.42%

% With Bio

33.58%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

3,929

Combined Engagement

2,268

Total Likes

1,661

Total Retweets

786

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

0%

With @Mentions

60%

With Links

Topical Analysis:

Travel Promotions Giveaways Discounts Engagement Storytelling User-Generated Content
Traveloka Indonesia
@traveloka

GIVEAWAY TOTAL 5JT buat yang mau STAYCATION GRATIS di Hotel dalam &amp; luar negeri, Vila, Resort, Apartemen!🏢 CARANYA: - Follow aku - RT &amp; LIKE tweet ini - Reply: Banyak pilihan tempat staycation dan promo setiap hari, Staycation Jadi Hemat #TravelokaSTAYMAT Semoga beruntu

2023-03-21
Retweets: 536 Likes: 623 Engagement: 1,159
Traveloka Indonesia
@traveloka

GIVEAWAY TOTAL 1JT BUAT YG MAU #RAYAkanYourWay! Caranya gampang! - Follow aku + RT + LIKE tweet ini - Ceritain cara RAYAkan bulan Ramadan versi kamu - Pakai hashtag #RAYAkanYourWay &amp; #30HariMeRAYAkan - Periode 23 Mar-9 Apr 2023 - 5 org beruntung akan diumumkan pd 10 Apr 2

2023-03-23
Retweets: 388 Likes: 438 Engagement: 826
Traveloka Indonesia
@traveloka

GIVEAWAY TOTAL 5 JUTA buat kamu yang hobi staycation di Hotel, Vila &amp; Apartemen EPIC!🏢 Syaratnya: ● Follow aku ● Like &amp; reply tweet ini "mau staycation ke [isi sendiri] pake diskon #EPICSalebrat11on" ● Jangan lupa hashtag &amp; reply yang banyak Semoga beruntung💙✨ https

2023-03-02
Retweets: 355 Likes: 416 Engagement: 771
Traveloka Indonesia
@traveloka

THR TOTAL 5 JUTA buat staycation &amp; mudik bareng orang tersayang!💰✨ Caranya: • Follow aku • RT &amp; LIKE tweet ini • Reply: MAU THR DARI TRAVELOKA BUAT MUDIKCATION • Pake hashtag #RAYAkanYourWay dan reply yang banyak🫶🏻 https://t.co/Be4ZpoOzJp

2023-04-13
Retweets: 319 Likes: 372 Engagement: 691
Traveloka Indonesia
@traveloka

4 HOTEL BUDGET &amp; ESTETIK DI JAKARTA Harganya mulai 200ribuan ✨🏨 [a thread] Like &amp; bookmark dulu buat yang mau short escape tipis-tipis di tengah kota, tapi maunya hemat, dan dapet fasilitas lengkap 🫶🏻 https://t.co/X5kq4IJkDa

2023-03-30
Retweets: 63 Likes: 419 Engagement: 482

Key Insights & Takeaways

The account heavily relies on giveaways and promotions to boost engagement and follower growth. Content often includes limited-time offers and discounts to create urgency. Interactive campaigns like storytelling and user-generated content are used to increase participation.

Strengths

  • + Established follower base of 170,649
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @traveloka reveals an growing Twitter presence with 170,649 followers. The account demonstrates a conversation-first approach, averaging 2.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025