Travel Texas
From Big Bend to the Gulf Coast & everywhere in between, Texas has what you’re craving. Follow us for travel ideas from the state's tourism office. #TexasToDo
67,618
Followers
7,443
Following
10,980
Tweets
20.1
Avg Engagement
1,010
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TravelTexas's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-06-17
- Verification:No
- Location:Texas
Data Summary
- Tweets Analyzed:3,204
- Avg Likes per Tweet:10.8
- Avg Retweets per Tweet:9.3
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,204 tweetsThe account maintains a consistent level of engagement with its followers, sharing a mix of promotional, informational, and celebratory content. It also interacts with other verified accounts and influencers.
10.8
Avg Likes/Tweet
9.3
Avg Retweets/Tweet
34,723
Total Likes
29,794
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
8
Median Likes
3
Median Retweets
20
75th Percentile
9,143
Top Tweet
0.3
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
72.9%
Original
6.6%
Replies
20.0%
Retweets
0.5%
Quotes
0.0%
Threads
4.2%
With Media
93.0%
With Links
54.2%
With #Tags
73.2%
With @Mentions
40.6%
With Emojis
200
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.09
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
76.6%
Weekday Posts
23.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,204 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 641 retweets (20% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,204 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe audience is primarily interested in travel, tourism, and local culture in Texas. They are likely tourists, residents, and those seeking travel inspiration or event information.
Average
Audience Quality
24.4%
Suspicion Index
29.4%
Low-Quality %
37
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
41.6%
Empty Bio
25.1%
<10 Tweets
14.3%
Mass Following (>2K)
0.0%
New (<90 days)
49.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
80.5%
No URL
17.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
7,255,936
Total Potential Reach
37
Median Follower Reach
170
75th Percentile Reach
6.9%
>1K followers
1.1%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
53.1%
Creators
5,313 accounts
21.8%
Consumers
2,178 accounts
25.1%
Dormant
2,507 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
131
Verified Followers
1.31% of total
1,581
Protected Accounts
15.81% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @MrScottEddy | 588,226 | Travel Expert | Travel, Hospitality, Brand Strategy |
| @TelegraphTravel | 293,674 | Travel Experts | Inspiration, advice, news |
| @conquerer1 | 235,640 | Entertainer | MUSIC, AWARDS, CELEBRITIES |
| @wdunlap | 210,698 | Travel Blogger | Travel, Blogger, Economics |
| @Ryanintheus | 197,691 | Consultant | Business Leadership, Climate Crisis, Global Citizenship |
| @DallasMuseumArt | 160,836 | Museum | art, discovery, museum |
| @TxDPS | 146,808 | Law Enforcement | Law enforcement, public safety, emergencies |
| @VisitTampaBay | 127,652 | Tourism | Travel, Tourism, Exploration |
| @brianmctaggart | 100,800 | Sports Journalist | Baseball, Astros, Author |
| @Patrici15767099 | 93,828 | Veteran | Christian, Conservative, Veteran |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,835
Followers With Bio
4,165
Followers Without Bio
58.35%
% With Bio
41.65%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,204 analyzed13,082
Combined Engagement
786
Total Likes
12,296
Total Retweets
2,616
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
80%
With @Mentions
80%
With Links
Topical Analysis:
RT @RedCross: #RedCross is providing shelter, meals & comfort to people impacted by #Harvey. To find a location: https://t.co/sizEp51qtg or 1-800-REDCROSS https://t.co/jfewo2EJh0
RT @SylvesterTurner: This storm will not break our spirit. We are in this together and we will rebuild even greater together after #HurricaneHarvey
Merry Christmas to all, and to all a good night! #GiveTheGiftOfTexas 📷 by: @TomWithaTripod https://t.co/0sPwwdFUk9
Do your part to keep yourself and those around you healthy and stay at home. Your Texas to-dos for now are to stay home, wash those hands, on essential trips out avoid crowds and stay 6 feet apart, and most importantly, look out for each other. #StayHomeTexas https://t.co/If1APZn
Attention #beer lovers: there’s a new #Texas brewery near @VisitAustinTX. @Forbes and Jim Dobson have the details on #Supernatural star @JensenAckles’s @TheFamilyBeer. 🍻 https://t.co/l5YAc5Foy6 https://t.co/Y2jSQsXBxD
Key Insights & Takeaways
The account uses holidays and seasonal events to boost engagement, such as Christmas-themed tweets. It highlights local businesses and attractions, including breweries and tourism spots, to promote Texas as a travel destination. The account also shares public health and safety messages, showing adaptability to current events and community needs.
Strengths
- + Established follower base of 67,618
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TravelTexas reveals an growing Twitter presence with 67,618 followers. The account demonstrates a content-creator strategy, averaging 20.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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