Travis Branham
National Basketball Analyst for @247Sports | @NaismithTrophy Selector | 🏀 | IG @TravisBranham247
22,358
Followers
1,369
Following
9,192
Tweets
76.5
Avg Engagement
187
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TravisBranham_'s Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2018-04-18
- Verification:No
- Location:Lexington, KY
Data Summary
- Tweets Analyzed:3,222
- Avg Likes per Tweet:38.9
- Avg Retweets per Tweet:37.6
- Followers Analyzed:19,156
Engagement Analysis
Based on 3,222 tweetsHis tweets consistently receive a high number of likes and retweets, showing strong audience interaction. The engagement suggests that his content is both informative and timely, resonating with his followers.
38.9
Avg Likes/Tweet
37.6
Avg Retweets/Tweet
125,334
Total Likes
121,142
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
9
Median Retweets
51
75th Percentile
21,253
Top Tweet
3.42
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
41.8%
Original
3.4%
Replies
41.3%
Retweets
13.6%
Quotes
0.0%
Threads
0.1%
With Media
76.9%
With Links
10.3%
With #Tags
72.8%
With @Mentions
8.5%
With Emojis
198
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.08
Reply/Original Ratio
0.33
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
84.0%
Weekday Posts
16.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,222 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,330 retweets (41% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,222 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 19,156 followersHis followers are likely basketball enthusiasts, recruiters, and fans of college basketball, particularly interested in recruiting news and player updates. The audience is engaged and interested in real-time updates and analysis.
Good
Audience Quality
16.1%
Suspicion Index
18.7%
Low-Quality %
194
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
31.6%
Empty Bio
9.4%
<10 Tweets
19.1%
Mass Following (>2K)
0.0%
New (<90 days)
26.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.6%
No URL
5.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
59,124,709
Total Potential Reach
194
Median Follower Reach
637
75th Percentile Reach
18.4%
>1K followers
2.6%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
77.4%
Creators
14,831 accounts
13.2%
Consumers
2,528 accounts
9.4%
Dormant
1,797 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
397
Verified Followers
2.07% of total
2,047
Protected Accounts
10.69% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,781 | Wrestler | Wrestling, Motivation, Self-promotion |
| @wojespn | 5,890,806 | Sports Journalist | NBA, Insider, Podcasting |
| @verified | 4,201,499 | - | - |
| @DukeMBB | 2,194,616 | Basketball Coach | Basketball, Championships, Duke Blue Devils |
| @WorldWideWob | 1,080,799 | Sports Analyst | NBA, Basketball, Fantasy Sports |
| @LeBronJames | 1,006,914 | - | - |
| @KentuckyMBB | 850,898 | Basketball | Basketball, Tradition, Champions |
| @247Sports | 405,235 | Sports Media | Sports, Recruiting, News |
| @JonRothstein | 348,712 | Sports Journalist | College Basketball, CBS Sports, Podcast |
| @GoodmanHoops | 310,205 | Basketball Analyst | Basketball, Analyst, Hoops |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
13,108
Followers With Bio
6,048
Followers Without Bio
68.43%
% With Bio
31.57%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,222 analyzed55,526
Combined Engagement
0
Total Likes
55,526
Total Retweets
11,105
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @WorldWideWob: OH MY GOOD GOD JA MORANT CLEAR THE RUNWAY OR DIE https://t.co/rLNfte5jZH
RT @JoePompliano: Jeremy Reaves played at South Alabama. He went undrafted in 2018, and eventually signed with the Eagles. He has been a final roster cut each of the last four season, but finally made Washington’s 53-man roster this year. And now he’s in the Pro Bowl 🙏 https:/
RT @nathanbaugh27: 99.8% of athletes never play professionally. I’ve spent hours studying the .2% who do. Here’s what I learned:
RT @VUCoachJWright: https://t.co/XT7HPRxE5n
RT @Ballislife: GIANNIS: "It takes more than skills to be great. That's what people don't understand. You can be the most skilled person on earth & still don't make the NBA. The NBA is not about skills." Via @SiriusXMNBA https://t.co/YijcsMjDNB
Key Insights & Takeaways
He frequently reports on breaking news in college basketball recruiting, such as player transfers and commitments. He provides detailed updates on top prospects and their college decisions, often citing sources. His content is tailored to fans and analysts looking for in-depth analysis and real-time updates on the sport.
Strengths
- + Established follower base of 22,358
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TravisBranham_ reveals an growing Twitter presence with 22,358 followers. The account demonstrates a content-creator strategy, averaging 76.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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