The Trussell Trust
We support a network of #Foodbanks across the UK to provide emergency support to people facing hardship and campaign for change. 💚
81,368
Followers
2,534
Following
23,019
Tweets
30.4
Avg Engagement
632
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TrussellTrust's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-09-24
- Verification:No
- Location:UK
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:20.3
- Avg Retweets per Tweet:10.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a consistent level of engagement with an average of 2,845 likes and 997 retweets per tweet. Their content often sparks conversations around social issues.
20.3
Avg Likes/Tweet
10.1
Avg Retweets/Tweet
66,132
Total Likes
32,736
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
2
75th Percentile
25,106
Top Tweet
0.37
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
13.9%
Original
82.6%
Replies
1.0%
Retweets
2.5%
Quotes
0.0%
Threads
0.4%
With Media
23.4%
With Links
8.2%
With #Tags
87.2%
With @Mentions
87.2%
With Emojis
118
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
5.95
Reply/Original Ratio
2.48
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
94.4%
Weekday Posts
5.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 33 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes individuals and organizations interested in food poverty, social justice, and charitable work. They also engage with people directly impacted by food insecurity.
Good
Audience Quality
16.3%
Suspicion Index
17.0%
Low-Quality %
156
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
26.3%
Empty Bio
12.4%
<10 Tweets
20.5%
Mass Following (>2K)
0.0%
New (<90 days)
25.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
72.2%
No URL
7.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
30,340,872
Total Potential Reach
156
Median Follower Reach
621
75th Percentile Reach
18.1%
>1K followers
2.3%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
71.2%
Creators
7,121 accounts
16.4%
Consumers
1,640 accounts
12.4%
Dormant
1,239 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
95
Verified Followers
0.95% of total
935
Protected Accounts
9.35% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,098,125 | Wrestler | Wrestling, Motivation, Self-promotion |
| @MoneySavingExp | 586,276 | Financial Advisor | deals, savings, advocacy |
| @FootyScran | 546,653 | Food Blogger | football, food, photography |
| @asda | 517,511 | Retail | Customer service, Help, Retail |
| @theAliceRoberts | 405,716 | Anatomist | Science, Anatomy, Humanism |
| @RattyBurvil | 374,933 | - | - |
| @GoodLawProject | 308,078 | Legal Activist | Law, Justice, Advocacy |
| @JujuliaGrace | 273,992 | Healthcare Advocate | medicine, advocacy, healthcare |
| @eiecampaign | 238,675 | Activist | Cost-of-living crisis, Campaign, Fight |
| @hashtagutd | 229,272 | Football Club | Football, Esports, Club |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,374
Followers With Bio
2,626
Followers Without Bio
73.74%
% With Bio
26.26%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed32,985
Combined Engagement
25,374
Total Likes
7,611
Total Retweets
6,597
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
📣 Today, we’re sharing the grim news that the food banks in our network gave out 2.1 million food parcels to people facing hardship between April 2021 and March 2022. 830,000 of these were given to children. This is shocking. ⬇️ https://t.co/Y8HZj7OKJn
Martin, who is unable to work due to a disability, is worried about the #CostOfLivingCrisis He's not alone. 66% of households referred to a food bank in early 2020 included one or more disabled people. This isn't right. Everyone deserves to afford the essentials. 💚 https://t.co
@fesshole We're glad the food bank was able to help you and, as everyone else has said, you have nothing to be ashamed of. 💚 What's unacceptable is that hundreds of thousands of people in the UK can't afford essential items and are being forced to food banks, in a wealthy countr
🧵 It’s very concerning that 3% of families in the UK needed to use a food bank between April 2021 and March 2022. This figure rose to 16% for households who were accessing Universal Credit. This isn’t right. https://t.co/jXa8vXZAmN
When donating to a food bank, many of us may think of giving pasta or tinned food. 🥫 Though this food is appreciated, our food banks are also in need of some more unexpected, but essential items. Here's six unexpected things you can donate to your local food bank ⤵️ https://t.c
Key Insights & Takeaways
The account frequently highlights the scale of food bank usage, emphasizing the growing need for support. They share personal stories to humanize the issue and foster empathy among followers. They use hashtags and partner with other organizations to amplify their message and campaign for change.
Strengths
- + Established follower base of 81,368
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TrussellTrust reveals an growing Twitter presence with 81,368 followers. The account demonstrates a conversation-first approach, averaging 30.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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