TSN Hockey
Official account for TSN's coverage of the best game you can name. 🏒 🥅 🇨🇦 #TSNHockey #TradeCentre #DraftCentre #FreeAgentFrenzy
346,879
Followers
4,019
Following
54,890
Tweets
45.8
Avg Engagement
3,404
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TSNHockey's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2013-01-19
- Verification:Yes
- Location:Not specified
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:27.2
- Avg Retweets per Tweet:18.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a consistent level of engagement with an average of 1,102 likes and 166 retweets per tweet. Emotional and historic content tends to perform well, as seen in the top tweets.
27.2
Avg Likes/Tweet
18.6
Avg Retweets/Tweet
88,332
Total Likes
60,504
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
10
Median Likes
5
Median Retweets
37
75th Percentile
5,994
Top Tweet
0.13
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
71.7%
Original
0.6%
Replies
27.2%
Retweets
0.6%
Quotes
0.0%
Threads
0.0%
With Media
78.0%
With Links
60.5%
With #Tags
68.7%
With @Mentions
16.4%
With Emojis
197
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
87.6%
Weekday Posts
12.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 883 retweets (27% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes hockey fans, especially in Canada, and followers of TSN's sports coverage. The content appeals to both casual and dedicated hockey enthusiasts.
Average
Audience Quality
32.8%
Suspicion Index
47.7%
Low-Quality %
7
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
59.2%
Empty Bio
47.2%
<10 Tweets
3.8%
Mass Following (>2K)
0.0%
New (<90 days)
67.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.9%
No URL
36.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
26,864,935
Total Potential Reach
7
Median Follower Reach
38
75th Percentile Reach
1.9%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
32.1%
Creators
16,059 accounts
20.7%
Consumers
10,328 accounts
47.2%
Dormant
23,613 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
684
Verified Followers
0.68% of total
8,928
Protected Accounts
8.84% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,103,399 | Wrestler | Wrestling, Motivation, Self-promotion |
| @gtconway3d | 2,198,467 | Lawyer | Lawyer, Columnist, Corgi |
| @ReneePaquette | 1,244,188 | Entertainment Host | Fashion, Canada, Supporter |
| @hockeynight | 664,899 | Sports Broadcasting | Hockey, Canada, CBC |
| @PredsNHL | 649,228 | Hockey Fan | Hockey, Nashville, Pekka |
| @CalvinHelin | 585,038 | Author | empowerment, responsibility, self-reliance |
| @BlueJacketsNHL | 517,773 | Hockey Team | hockey, Columbus, surprise |
| @jonmorosi | 441,779 | Sports Journalist | Baseball, Hockey, Broadcasting |
| @Moreno | 430,296 | Influencer | Business, Manager, Serious |
| @SeattleKraken | 329,445 | Sports Team | Hockey, Seattle, Release |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
44,902
Followers With Bio
56,096
Followers Without Bio
44.46%
% With Bio
55.54%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed14,037
Combined Engagement
3,393
Total Likes
10,644
Total Retweets
2,807
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
80%
With @Mentions
60%
With Links
Topical Analysis:
RT @patmaroon: In support of those struggling with mental health, bullying and body image I am making a 2,000 donation in the name of @real…
RT @HumboldtBroncos: The Humboldt Broncos organization, along with the entire hockey world, will never forget April 6, 2018. Today, and ev…
An emotional ovation for HHOFer and Maple Leaf legend Borje Salming before the Hall of Fame game in Toronto. https://t.co/CKsIthiotQ
“Connor Bedard 🇨🇦 with a goal for the ages…we’ll be seeing that for years to come…” - @mike_p_johnson #TSNHockey | #WorldJuniors https://t.co/w0lT5Hdaye
RT @TSN_Sports: DYLAN GUENTHER IS THE OVERTIME HERO 🚨 CANADA WINS GOLD 🥇 #WorldJuniors https://t.co/6jbHJ8TwaM
Key Insights & Takeaways
Emotional and historic content resonates strongly with the audience, as seen in the top tweets about Borje Salming and Connor Bedard. The use of hashtags like #TSNHockey and #WorldJuniors helps in increasing visibility and engagement. Linking to articles and videos enhances the storytelling and provides additional value to followers.
Strengths
- + Established follower base of 346,879
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TSNHockey reveals an growing Twitter presence with 346,879 followers. The account demonstrates a content-creator strategy, averaging 45.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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