Secretaria de Turismo e Viagens de São Paulo

Secretaria de Turismo e Viagens de São Paulo

@turismosp

Twitter oficial da Secretaria de Turismo e Viagens do Estado de São Paulo

São Paulo, Brasil https://www.turismo.sp.gov.br/sec_turismo Joined 2009-08-29 Date of Analysis: Dec 16, 2025

15,728

Followers

200

Following

10,603

Tweets

221

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @turismosp's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-08-29
  • Verification:No
  • Location:São Paulo, Brasil

Data Summary

  • Followers Analyzed:15,666

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Audience Demographics

Based on 15,666 followers

The primary audience is likely tourists and residents interested in São Paulo's tourism offerings. It may also include travel agencies and event organizers.

Good

Audience Quality

19.1%

Suspicion Index

23.8%

Low-Quality %

74

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

35.6%

Empty Bio

19.6%

<10 Tweets

10.9%

Mass Following (>2K)

0.0%

New (<90 days)

37.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

66.5%

No URL

11.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

30,520,055

Total Potential Reach

74

Median Follower Reach

242

75th Percentile Reach

6.4%

>1K followers

1.2%

>10K followers

0.4%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

58.4%

Creators

9,156 accounts

22.0%

Consumers

3,439 accounts

19.6%

Dormant

3,071 accounts

38

Verified Followers

0.24% of total

3.7%

Professional Bios

founder, dev, analyst, etc.

0.15

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

São Paulo (1,065) Brasil (858) Sao Paulo, Brazil (700) São Paulo, Brasil (669) Brazil (281) São Paulo - Brasil (116) São Paulo - SP (102) Sao Paulo (77) brasil (74) são paulo (71)

38

Verified Followers

0.24% of total

2,111

Protected Accounts

13.48% of total

10 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JovemPanNews 2,128,175 News Outlet News, Portal, Grupo Jovem Pan
@metrosp_oficial 1,951,901 Transportation -
@VejaSP 1,948,246 Magazine São Paulo, Lifestyle, News
@CatracaLivre 1,841,949 Influencer Positive change, community empowerment, social impact
@radiobandnewsfm 1,561,515 Radio Host News, Radio, Band
@geraldoalckmin 1,441,139 Politician Family, Medicine, Public Service
@AndreiaSadi 1,327,494 Journalist Politics, Journalism, News
@SinghLions 1,318,842 Restaurateur Food, Travel, Influencer
@CPTM_oficial 776,958 Transportation Transportation, Users, Monitoring
@nonprofitorgs 767,733 Nonprofit Advocate Nonprofits, Digital Marketing, Fundraising

Top Keywords in Follower Bios

turismo (675) sao (656) paulo (501) nao (486) vida (456) brasil (344) deus (328) viagens (321) jornalista (302) mundo (289)

Top Hashtags in Follower Bios

#turismo (32) #travel (10) #viagem (7) #viajes (7) #tourism (6) #forabolsonaro (6) #sp (5) #argentina (5) #vaicorinthians (4) #brazil (4)

10,084

Followers With Bio

5,582

Followers Without Bio

64.37%

% With Bio

35.63%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Key Insights & Takeaways

The account may benefit from more interactive content such as polls or questions to boost engagement. Including visuals like photos or videos of attractions could make posts more appealing. Collaborating with influencers or local businesses might help expand reach and increase engagement.

Strengths

  • + Established follower base of 15,728
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @turismosp reveals an growing Twitter presence with 15,728 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025